The Secret Lush Cosmetics Master Plan
Since opening our doors over 27 years ago, Lush has been driven by innovation and ethics. Discover what the next 20 years hold for Lush, and how we’re building the company we want it to be…
Make products for every need
It’s not just what customers want, it’s what they need.
Be number 1 in every category
Do not accept the status quo: invent new products that fulfil all of the vision.
Create a cosmetics revolution
We’re running out of time – we need a revolution.
This is who we are
Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies, and solid shampoo bars, we place emphasis on fresh ingredients like organic fruits and vegetables, fight against animal testing, and combat over-packaging by developing products that can be sold ‘naked’ to the customer without any packaging.
The Future Laboratory
In this report, we explore what this will look like over the next decade and beyond, investigating the rapidly shifting digital landscape, its impact on consumers and existing barriers to digital transformation. We present a new manifesto for digital engagement…
Over 27 years of Lush
Lush opens its doors on Poole High Street, UK
We Believe statement written
A Lush bath bomb is exhibited in the Tate Art Gallery
First Lush patent granted – for Bubble Bars
The Queen accepts a Street Party bath bomb
B Never Too Busy To Be Beautiful opened its doors
Number 10 in The Sunday Times’ Best Companies To Work For
Lush dumps 2 tonnes of manure at European Parliament
Lush launched Charity Pot, Knot Wraps and the Black Pot scheme
The Lush Prize is launched to support animal-free testing
Lush becomes the first retail company to pay the London Living Wage
A ‘live human testing’ window in Regent Street is installed as a protest
Lush sets a new Guinness World Records
The Self Preserving range is launched everywhere
The Experimenter video hits the headlines
Lush wins its court case against Amazon, for infringing its trademark
Awarded the Fair Tax Mark
Lush’s website switches off in support of #KeepItOn
Lush commits to the Real Living Wage for all UK retail staff in April
The EBT is established, holding 10% of the company for the benefit of Lush staff
The first Naked Concept shop opens its doors in Milan, Italy
The first carbon positive packaging at Lush arrives, by boat… Cork Pots
Lush Lens is launched, reaching over 1million scans in just a few months
Lush turns 25 and launches We Are Lush dot Com
New website launched
All the need-to-know numbers from Lush 2020/21 audited accounts, and much more!
Lush is Retail, Manufacturing, Digital, Support and so much more. We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future. We see you, we celebrate you, we want you!