The Secret Lush Cosmetics Master Plan
Since opening our doors over 27 years ago, Lush has been driven by innovation and ethics. Discover what the next 20 years hold for Lush, and how we’re building the company we want it to be…
Be number 1 in every category
Do not accept the status quo: invent new products that fulfil all of the vision.
This is who we are
Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies, and solid shampoo bars, we place emphasis on fresh ingredients like organic fruits and vegetables, fight against animal testing, and combat over-packaging by developing products that can be sold ‘naked’ to the customer without any packaging.
Come party with us
Whether you’re celebrating a special occasion or just want an experience you’ll never forget, Lush has the party for you.
A brief timeline of Lush
Lush opens its doors on Poole High Street, UK
We Believe statement written
A Lush bath bomb is exhibited in the Tate Art Gallery
First Lush patent granted – for Bubble Bars
The Queen accepts a Street Party bath bomb
B Never Too Busy To Be Beautiful opened its doors
Number 10 in The Sunday Times’ Best Companies To Work For
The Lush Prize is launched to support animal-free testing
Lush becomes the first retail company to pay the London Living Wage
Lush dumps 2 tonnes of manure at European Parliament
Lush launched Charity Pot, Knot Wraps and the Black Pot scheme
Lush launches first Spa in Poole
A ‘live human testing’ window in Regent Street is installed as a protest
Lush sets a new Guinness World Records
The Self Preserving range is launched everywhere
The Experimenter video hits the headlines
Lush wins its court case against Amazon, for infringing its trademark
Awarded the Fair Tax Mark
Lush’s website switches off in support of #KeepItOn
The EBT is established, holding 10% of the company for the benefit of Lush staff
The first Naked Concept shop opens its doors in Milan, Italy
Lush commits to the Real Living Wage for all UK retail staff in April
Lush Lens is launched, reaching over 1million scans in just a few months
The first carbon positive packaging at Lush arrives, by boat… Cork Pots
Lush turns 25 and launches We Are Lush dot Com
New website launched
Lush support HSI by encouraging EU citizens to sign a European Citizens’ Initiative (ECI) to save cruelty-free cosmetics.
ard title
Lush turns its back on Facebook, Instagram, TikTok and Snapchat
Lush launches bespoke Bathe App
Lush celebrates 15 years of Charity Pot
Lush launches its first brand collaboration
Lush launches new Green Hub
Refugee Action and Lush launch ‘Refugees Welcome’ high-street campaign
Lush returns to iconic London location, Covent Garden
Lush opens its largest store in Scotland, Glasgow City Centre
Lush launches first Hair Lab in Brighton
Lush is the first Global cosmetics retailer to make the swap to Prevented Ocean Plastic
Lush launches the Bath Bot
Lush Celebrates £100m Giving
Lush Celebrates 30th Birthday
Must read
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All the need-to-know numbers from Lush 2021/22 audited accounts, and much more!
Careers
Lush is Retail, Manufacturing, Digital, Support and so much more. We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future. We see you, we celebrate you, we want you!
Press Area
A one stop shop for your latest Lush news, recent awards, spokesperson updates and fun facts…
All companies need a vision. Although we didn’t really understand it, the Lush founders did have a vision. We believed you wanted effective products. Natural, fresh, and we didn’t want to spend more money on the packaging than on the contents.
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