Lush launch 29 new bath bombs for World Bath Bomb Day, 
including latest invention Bath Bot – taking bathing to its next era!

Never bathe boring!

27th April 2024 – World Bath Bomb Day

Lush, the original inventor of the bath bomb that has been livening up bathtimes since 1995, is launching 29 new bath bombs in celebration of World Bath Bomb Day 2024 (which also happens to be Lush’s 29th birthday!).  Lush is always innovating new and creative ways to make bathing as fun and special as possible*, which is never more evident than in this new collection, especially with the introduction of Bath Bot (£150) – its new piece of bathroom technology to revolutionise the bathroom experience.  

Available to purchase from the UK, US, Japan and Australia e-commerce platforms and Apps, Bath Bot is a water resistant device identical in size and shape with Lush’s iconic bath bomb and will bring an explosion of immersive colour and 180-degree sound to create a bespoke super-powered sensory bathing or shower experience. 

Jack Constantine, Lush’s Chief Digital Officer, comments: “Lush represents the future of the bathroom. We aim to elevate the bathroom experience for our customers with every product we create, whether that be our cosmetics that have incredible benefits for the skin or our user-friendly technology such as Lush Lens, which reduces packaging waste, and now our latest innovation Bath Bot, that can enhance the bathroom experience even further”. 

Lush invent, create and innovate their way forward and are focused on creating great experiences for their customers, whether they’re in a shop or at home.  Having already revolutionised the cosmetics industry, with strict ethical approaches towards safety testing, sourcing and manufacturing, Lush is now aiming for the same in the tech industry.  

Bath Bot has been conceived by Lush’s in-house tech R&D team and manufactured in the UK.  It’s sustainable, vegan and water resistant and offers a solution to e-waste (although designed to be a bathing companion for life!), as it is engineered without the use of glue (animal-derived or otherwise) which means it’s easier to disassemble if required and be reassembled by Lush for future use. 

Jack Constantine comments: “Both the cosmetics industry and tech industry suffer from giant corporations focusing mainly on their profits.  Lush is focused on creating a bright future, where customers can have great experiences and trust what Lush is doing, trust the ingredients, trust the platforms we’re on, trust the technology we use.  That, for me, is a great future for society. We need more businesses that we can trust are doing the right thing.” 

Every one of Lush’s bath bombs has an accompanying playlist on the Bathe feature on the  Lush App, there’s one for every mood, ranging from sleep to rave and everything in between. Choose your bath bomb, the accompanying playlist and pair this with Bath Bot for the ultimate bathing experience, combining lights, sound, scent and colour for transformative me-moments.  Fans of the LUSH Spa offerings seeking similar sensory experiences at home will be mesmerised by the bubbling audio waterdance of tiny bubbles as they fizz across the floating speaker, and be hypnotised by the illuminating aquatic lightscape of spectacular colours that choreograph with the chosen bath bomb and playlist.  

The 29 new bath bombs (including Bath Bot online in the UK, US, Japan and Australia only) in the World Bath Bomb Day collection will be available on the Lush App from 25th April and online from 27th April.  The collection includes: Cold Water Soother (£6), an epsom salt bath bomb for cold water bathing fans; Lush’s best-selling bath bomb Intergalactic in giant form (£15), with soap inserts; Dream Cream salt cube (£6), for those with sensitive skins; and Ickle Bots (£5) for ickle people and gentle bath times, with a mini Angel Hair shampoo bar inside. 

Find more details on the whole collection here.


*42% of UK consumers prioritise indulging in everyday pleasures
The Holistic Consumer – Global, 2023

About World Bath Bomb Day

Lush were first awarded the trademark for bath bombs on 27th April 1990 after being invented by Lush Co-founder and Product Inventor, Mo Constantine in her shed in 1989. Although previously unknown, the term ‘bath bomb’ is now so widely adopted it has been added to the Oxford Dictionary and has become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year (that’s 48 sold every minute!). 

Businesses usually safeguard exclusive rights to their trademark, by preventing others from using that mark. However, Lush decided to grant worldwide permission for anyone to use its ‘Bath Bomb’ trademark, which means the joy of escaping into a vortex of steaming colour is more widespread than ever.  Creativity and competition thrive in an environment where ideas can flow freely, unencumbered by the fear of legal reprisal.  Whatever your cultural traditions, relaxing baths provide a moment for reflection and recovery.  It could be the colour, fragrance, bath art or sheer relaxation, this iconic Lush invention has taken on an identity of its own: bath bombs have earnt a place in the cultural zeitgeist.  The Bath Bomb is Lush’s gift to the bathing world.

About Lush Digital

When it comes to cosmetics, Lush is known to do things differently. Whether it’s inventing new products that reduce unnecessary packaging, driving campaigns that reveal untold stories or raising the bar of what a retail experience can look and feel like, they are on a mission to leave the world Lusher than they found it. In essence, Lush aims to give more than it takes from society and the environment. And in a world where technology has become an essential part of every business, it is only natural that Lush drives best practices when it comes to digital ethics. As part of this passion to do things better, Jack Constantine – the son of Lush co-founders Mark and Mo Constantine – established Lush Digital; a cloud based, mobile-first technology infrastructure that supports the global business. Central to Lush Digital are its ethical policies, which represent a platinum standard that Lush aims to move iteratively closer to in each decision they make, they are guiding principles. 

Lush further reinforces its leadership in digital ethics through its global Anti-Social policy – leaving popular social media channels due to their negative mental health impacts, including Instagram and TikTok, and developing authentic self care moments through other digital mediums.

About Lush Bathe:  Designed to maximise the ultimate self care moments

Collaborating with an inspiring range of wellbeing experts, practitioners, sound healers and mentors, Lush Bathe offers a series of transformative and meditative experiences. Listen, watch and soak in mindful moments whilst in the bath (or elsewhere) – allowing all customers, everywhere to benefit.

For further information or interview opportunities, please contact [email protected] 

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