Launching new initiative: Trash Dash

LUSH calls on communities and towns across the UK and beyond to help clean up Co-Founder’s goal of 60 tonnes of litter…


This July, LUSH the cosmetics company is calling on the public to help Leave The World Lusher Than We Found It via its local shops and communities to reach Co-Founder, Rowena Bird’s 60th birthday wish of collecting 60 tonnes of rubbish from our streets, rivers, parks and beaches.

The aim is to prevent further ocean plastic waste, which is calculated to be *5.25 trillion tonnes and as *plastic pollution remains one of the top three concerns for consumers when it comes to environmental issues in the last two years.

Lush has always championed solid products that require no plastic packaging. Mo Constantine (Lush Co-Founder & Inventor) invented many mainstream products we see across the cosmetics industry today, such as the shampoo bar in 1987 and bath bomb in 1989. 
Despite furthering innovations to reduce plastic production, the issue of litter seems never-ending. In fact, it is estimated that *2 million items of litter are dropped in the UK every day!

Lush is launching ‘Trash Dash’, a  brand new online portal where customers can log their litter pick details and contribute to this 60 tonne goal – with random acts of kindness from Lush for participants.

Lush’s 60 tonne  total currently stands at 39 tonnes, since the company began efforts in 2018, and despite the understandable trials and tribulations of the Covid pandemic, staff around the world have been embracing the challenge . Particular cheers have to go to Lush Malaysia who have remained committed trash-dashers since the start and continue to inspire us all!

37 Tonnes collected to date

Customers can take part and find out about local activations happening throughout July 2023 and beyond by contacting their local Lush shop.

Whilst visiting their local Lush shop this July, customers can also discover Lush’s entirely plastic-packing free collaboration with SpongeBob SquarePants tied to Operation Sea Change, which launched Globally on 29th June 2023. 

Buying potted/bottled Lush products too? Remember to return your clean empty packaging to your local Lush shop for return rewards! Find out more here.

Notes to editors:

*(1) Source: Mintel, 2022 Sustainability Barometer – across 8,000 global online consumers ages 16/18+ March 2021, 16,000 global online consumers aged 16/18+ April 2022

About Lush

Since establishing over 27 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open-source technologies and we support and elevate communities who feel the same.

Today, Lush operates in 49 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. 

For further information or interview requests please email [email protected] or call 0207 434 3948

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