Lush, Nickelodeon and Paramount Consumer Products Launch Limited Edition Product Collection Tied to SpongeBob Squarepants: Operation Sea Change

London – June 28, 2023

Hot on the heels of the SpongeBob SquarePants takeover of the Lush Kitchen Box, Lush is excited to announce that there are more products in the SpongeBob SquarePants collection launching globally on 29th June 2023. Renowned for innovating packaging-free cosmetic items — such as bath bombs, shampoo bars and solid bar soap — the whole collection is designed to encourage shoppers to consider the sea and choose plastic-free!

Findings from Mintel(1) show that plastic pollution remains one of the top three concerns for consumers when it comes to environmental issues in the last two years.

Lush has always championed solid products that require no plastic packaging. Mo Constantine (Lush Co-Founder & Inventor) invented many mainstream products we see across the cosmetics industry today, such as the shampoo bar in 1987 and bath bomb in 1989. Lush also revolutionised the humble bar of soap by innovating a hand pouring method in the 1980s that’s completely animal fat free. Over the years, Lush has consistently promoted hand-washing with bar soap (palm free, of course), both because of a belief that it is better for the environment than liquid hand wash in unrecyclable plastic pumps and also because it is a tried and tested route to the best hygiene. 

Today, 60% of Lush’s sales are entirely packaging-free. So, whether you’re taking your first step away from the pump or whether you’re motivated to move over to a fully plastic-free routine – Lush has you covered.


In support of Paramount’s SpongeBob SquarePants: Operation Sea Change campaign, a global ocean conservation and sustainability initiative, which kicked off last year, Lush is thrilled to have been able to co-create a range of six new, fun and immersive products across bath, shower and skin care to ensure multiple steps of your body care routine are covered. 

“Partnering with Lush on creative, fun and plastic-free products is the perfect way to make an additional impact with the SpongeBob SquarePants: Operation Sea Change initiative to protect the world’s oceans and its inhabitants,” says Veronica Hart, Executive Vice President, Global Franchise Planning and Consumer Products Marketing, Paramount Consumer Products & Experiences. “The vibrant world of SpongeBob SquarePants lends itself perfectly to the colourful world of Lush, and we’re so excited to work together to bring awareness to this issue.”

‘‘We love soap! So, to create a plastic free range of products on behalf of SpongeBob SquarePants, an iconic character, series and brand, representing an undersea world that we are all trying to protect, was an obvious fit for Lush. We’re thrilled to partner with Paramount Consumer Products and Nickelodeon on SpongeBob SquarePants: Operation Sea Change.

We had so much fun with this collaboration and the Krabby Bathy is a new innovation for us — a hybrid soap, bath bomb and bubble bar. We think the fragrances are extra special, think tropical, pineapple and coconut, dreamy combinations that are unique to this range.” -Melody Morton, Lush Concepts Creative Director

Exclusively available on the Lush app, online and in Lush stores, this limited edition range is available from June 29th 2023.  May we take your order?

It’s time to make waves and nautical nonsense with this new collection of completely plastic-free products! From a tropical body balm to fruity bath fizzers – this collection will help customers turn the tide and help keep oceans clean.


SpongeBob soap, £4.50 each

Looking for a fresh and fruity soap? No problemo! Grab your soapy pal SpongeBob, lather up with a blend of cleansing and brightening fresh pineapple juice and uplifting buchu oil to cheer your mood, while extra virgin coconut oil keeps hands hydrated. 

SpongeBob bath bomb, £4.50 each

For the best bath ever, make a splash into cheerful passion fruit-scented waters! It’s party-time in the tub with everyone’s favourite sea sponge, so dive into a fresh and fruity blend of enzymic pineapple powder, sweet wild orange oil, and popping candy for a cracking good time.

Surprised Patrick bath bomb, £4.50 each

Hop in the tub with this fizzy friend for a sweet vanilla and coconut-fragranced bathe, transforming your water into a beautiful peach sunset. Featuring coconut milk powder, Surprised Patrick Bath Bomb froths, foams, and crackles with popping candy, creating creamy, soothing bathwater that lightly hydrates your skin. Catch this packaging-free starfish soon, because he’s only available for a limited time.

Squidward bubble bar, £5.00 each

Soak your aching tentacles, forget your cynicism, and relax under piles of soft, fluffy bubbles! Seaweed absolute softens you up, while violet leaf absolute and Persian lime oil leave you feeling fresh and cheery. This packaging-free bubble bar is your bathtime equivalent of a citrusy poolside margarita, that’s sure to serve up smiles!

Home Sweet Pineapple body balm, £9.00 each

Go plastic-free with this pineapple under the sea! Say ‘Ahoy!’ to brilliantly moisturised skin, thanks to this naked body balm’s base of Fair Trade organic cocoa butter and shea butter. Meanwhile, fresh pineapple juice and davana oil will leave your soft skin with a sweet, tropical scent that’s pure piña colada perfection.

Krabby Bathy bath gift, £15.00 each

Lovingly assembled by experts, Krabby Bathy features two fizzy and fruity bath bomb buns, scented with bergamot and lime oils. Sandwiched between both of those is a lovingly handmade bubble bar patty with a cheerfully tropical fragrance courtesy of buchu and Sicilian lemon oil. Lastly, don’t forget your toppings! Two lettuce and tomato-shaped soaps sit delicately on top, both perfumed with a refreshing watermelon twist. All packed and served fresh inside a fully recyclable box!


Notes to editors:

(1) Source: Mintel, 2022 Sustainability Barometer – across 8,000 global online consumers ages 16/18+ March 2021, 16,000 global online consumers aged 16/18+ April 2022

About Lush

Since establishing over 27 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open-source technologies and we support and elevate communities who feel the same.

Today, Lush operates in 49 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. 

For further information or interview requests please email [email protected] or call 0207 434 3948


About SpongeBob SquarePants

Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the most-watched animated series for 21 consecutive years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount International history, seen in more than 170 countries, translated in 29+ languages, and averaging more than 100 million total viewers every quarter. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.  The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit

SpongeBob muslin face cloth, Squidward muslin face cloth, Patrick muslin face cloth£12.00, each

That’s their…eager faces! 

Clean up with this trio of exclusive organic cotton face cloths.

Lush has collaborated with SpongeBob SquarePants to bring you this three-pack of organic cotton muslin cloths with prints of three pals, SpongeBob, Squidward and Patrick. Raising awareness for SpongeBob SquarePants: Operation Sea Change’s efforts to reduce plastic and protect our oceans.

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