Lush’s viral Super Milk conditioning spray is now being launched as a limited-edition perfume!
The video has amassed over 16.4 million views on TikTok and the product is a Lush bestseller. Now the fresh, handmade cosmetics company is bringing out a Super Milk perfume!
The Super Milk perfume is launching as part of the company’s ‘Lush X Community’ fragrance drop – a range of new perfumes and body sprays recommended and voted for by devoted Lushies on their Reddit and Discord channels.
Many of these iconic Lush product scents have never been launched as a fragrance before, while others have been trapped in the Lush archives for years.
In a viral video about Lush’s Super Milk, one user says:
“If you wanna smell like you just fell out of heaven… I’m not even exaggerating – this smell is so perfect. You know those girls that walk by, and they like leave a scent like they just got out of the shower but they didn’t? And it doesn’t smell like perfume, it smells like their hair smells clean? I’ve been looking for this scent my entire life, I never found it, until now. I don’t know how to tell you what it smells like, other than clean hair, like, it’s just perfect. Trust me.”
The full list of Lush X Community fragrances:
Super Milk Perfume (£30, 30ml from Lush) – Sweet, zesty and moreish, feel refreshed with every spritz of this citrusy, caramel treat
Creamy Candy Perfume – (£30, 30ml from Lush) – Cosy up with clouds of creamy, dreamy vanilla to carry you to a simpler time
Tender Is The Night Perfume (£35, 30ml from Lush) – Take things slow with a spritz or two, and envelop your senses in soft, floral-sweet seduction
Toil & Trouble Perfume – (£30, 30ml from Lush) – Bewitching and beguiling, a herbal concoction of grassy sage, earthy patchouli and enrapturing, balsamic labdanum
Tramp Body Spray (£30 from Lush) – Take a walk through an ancient forest and wrap yourself in a mossy blanket of oakmoss and patchouli.
Golden Pear Body Spray (£25 from Lush) – Deep, dark and delectable, spritz on for a juicy hit of sweetly spiced pear with the warmth of cardamom and orange.
Sticky Dates Body Spray (£25 from Lush) – Wrap yourself in the caramelised aroma of sweet benzoin resinoid and calming sandalwood oil.
Finley Bygrave, Lush Marketing Communications Specialist, said:
“Lush has grown through the continued support of our community and they remain incredibly important to us. Recently, we have been working hard to re-establish a dialogue with our community, to celebrate them and thank them for their continued support by offering more of what they love.
“To make this collection happen, we asked the Lush community what their favourite scent was that wasn’t already offered as a fragrance. We tapped into the Lush Subreddit and Official Lush Discord Community, posing the question “What’s your favourite Lush smell that isn’t a perfume?”. The Lush Subreddit has 86.6k members and is Top 5% Ranked by Size on Reddit. The growth of the Lush Subreddit has been organic, and is solely operated by the community of Lush Fans and customers, which includes a self-appointed dedicated team of moderators who do a fantastic job.
We collected all of the responses across these two active communities, compiling a list of the most commonly mentioned fragrances.Included in this list was Supermilk, a haircare product that went viral this past spring, with many fans praising the product for its scent, which features almond milk, oat milk and lemon.”
notes to editor
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush places emphasis on fresh ingredients like organic fruits and vegetables. Lush fights tirelessly against animal testing and operates a thoroughly comprehensive Ethical Buying department, developing fair and direct trade initiatives. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging.
Today Lush operates in 52 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. For more information on Lush Kingston, please email [email protected]