Lush’s new Bath Bot takes bathing to its next era

Lush – the inventor of the bath bomb – is always innovating new and creative ways to make bathing as fun and special as possible, which has led to the creation of Bath Bot (£150) – a bathing companion, offering 180-degree sound and synchronised lights, set to revolutionise the bathroom experience. 

Bath Bot is a water resistant device identical in size and shape to Lush’s iconic bath bomb that brings an explosion of immersive colour and sound to create a bespoke, super-powered sensory bathing or shower experience.

Jack Constantine, Lush’s Chief Digital Officer, comments:

“Lush represents the future of the bathroom. We aim to elevate the bathroom experience for our customers with every product we create, whether that be our cosmetics that have incredible benefits for the skin or our user-friendly technology such as Lush Lens, which reduces packaging waste, and now our latest innovation Bath Bot, that can enhance the bathroom experience even further”. 

Bath Bot has been conceived by Lush’s in-house tech team and manufactured in the UK. It’s sustainable, vegan and water resistant and offers a solution to e-waste (although designed to be a bathing companion for life!), as it is engineered without the use of glue (animal-derived or otherwise) which means it’s easier to disassemble if required and be reassembled by Lush for future use. 

Lush has always been laser focused on bringing joy to customers, whether they’re in a shop or at home. Having already revolutionised the cosmetics industry with strict ethical approaches towards safety testing, sourcing and manufacturing, Lush is now aiming for the same in the tech industry.

Jack Constantine comments:

“Both the cosmetics industry and tech industry suffer from giant corporations focusing mainly on their profits.  Lush is focused on creating a bright future, where customers can have great experiences and trust what Lush is doing, trust the ingredients, trust the platforms we’re on, trust the technology we use.  That, for me, is a great future for society. We need more businesses that we can trust are doing the right thing.” 

Every one of Lush’s bath bombs has an accompanying playlist on the Bathe feature on the  Lush App. There’s one for every mood, ranging from sleep to rave and everything in between. Choose your bath bomb, the accompanying playlist and pair this with Bath Bot for the ultimate bathing experience, combining lights, sound, scent and colour for transformative me-moments. 

Fans of the Lush Spa seeking similar sensory experiences at home will be mesmerised by the bubbling audio waterdance of tiny bubbles as they fizz across the floating speaker, and be hypnotised by the illuminating aquatic lightscape of spectacular colours that choreograph with the chosen bath bomb and playlist.

notes to editors

About Lush

Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. 

Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 21.2 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.

Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.

About Lush Digital

When it comes to cosmetics, Lush is known to do things differently. Whether it’s inventing new products that reduce unnecessary packaging, driving campaigns that reveal untold stories or raising the bar of what a retail experience can look and feel like, they are on a mission to leave the world Lusher than they found it. In essence, Lush aims to give more than it takes from society and the environment. And in a world where technology has become an essential part of every business, it is only natural that Lush drives best practices when it comes to digital ethics. As part of this passion to do things better, Jack Constantine – the son of Lush co-founders Mark and Mo Constantine – established Lush Digital; a cloud based, mobile-first technology infrastructure that supports the global business. Central to Lush Digital are its ethical policies, which represent a platinum standard that Lush aims to move iteratively closer to in each decision they make, they are guiding principles. 

Lush further reinforces its leadership in digital ethics through its global Anti-Social policy – leaving popular social media channels due to their negative mental health impacts, including Instagram and TikTok, and developing authentic self care moments through other digital mediums.

About Lush Bathe:  Designed to maximise the ultimate self care moments

Collaborating with an inspiring range of wellbeing experts, practitioners, sound healers and mentors, Lush Bathe offers a series of transformative and meditative experiences. Listen, watch and soak in mindful moments whilst in the bath (or elsewhere) – allowing all customers, everywhere to benefit.

For further information or interview opportunities, please contact [email protected] 

Audio player image