Lush’s most iconic shower gel invented by an 11 year old launches a month early this year
Often copied but never equalled, Lush’s most popular Snow Fairy shower gel is leaving hibernation a little early this year. The sweet candy floss scent of the seasonal exclusive will launch on Thursday 24th August in Lush shops globally and online, a few weeks before the festive collections.
In 2022, approximately 216,000 Snow Fairy shower gels were produced and sold in the UK&I, making it a festive favourite across the countries – this is around 232,800 kg of Snow Fairy which equals more than 1,500 full bath tubs!
The iconic scent was invented 18 years ago by Lush’s Global Retail Director Claire Constantine, daughter of Lush Co-Founders and Product Inventors Mark and Mo Constantine:
“When I was around 11 mum and dad brought home a pink shower gel with no scent. I found it in the bathroom and told them that I loved the colour but it needed to smell of candy fluff and my favourite perfume. That product became called ‘Snow Fairy’ and is now our best selling Christmas product year after year. I still love it to this day!”
-Claire Constantine, Lush Global Retail Director
“Year after year we receive requests from customers across the world for our number one best selling shower gel to be available all year round. This year we’re launching Snow Fairy in our shops from 24th August so candy floss lovers can enjoy this sweet treat for a whole extra month!”
-Kasey Swithenbank, Head of Retail Stores, Lush UK&I
Every year, the magic of Snow Fairy visits UK’s high streets and shopping centres in the form of pop ups for limited edition and personalised goodies. Keep your eyes peeled for announcements of this years’ Snow Fairy Tour.
The Snow Fairy Collection
Bringing us candyfloss cheer and bubblegum sweetness for over 18 years, Snow Fairy is a festive staple for many Lush customers, and is the fresh handmade cosmetic company’s most successful range. Beginning as a shower gel in 2005, the Snow Fairy collection has grown year on year.
In 2021, Snow Fairy even debuted on screen in a short animation bringing the magic to life in a celebration of kindness, courage and confidence.
For further information on the Lush Snow Fairy range, please email [email protected]
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