Lush returns to iconic London location 

Lush invest in their London portfolio with a new shop in Covent Garden and are celebrating by giving out free Lush gifts for their first 100 customers.

On Friday 3rd November at 10:00 am, fresh handmade cosmetic brand Lush will open a new store in Covent Garden. It will initially open as an exclusive festive pop-up store with a retail space of 255 sqm and in Spring 2024 an expansion of an additional 176 sqm will follow to include Lush’s transformative Lush Spa.

Lush returns 10 years on to Covent Garden from when its former shop operated between 1998-2013.

“We’re thrilled to be returning to the historic market and now vibrant retail hub of Covent Garden. In keeping with the market’s heritage when flowers, fruits, vegetables, roots and herbs would have been sold, we’ll bring our local, handmade, products made from fresh ingredients. Our new store, set in a fantastic listed building with entrances from both Long Acre and Floral Street, will give our customers the unique shopping experience that they want and deserve. 

We’re excited to accommodate our Lush Spa concept within this space and look forward to providing an oasis of calm within central London where our customers can slow down to speed up. Our thanks to Picton, the Landlord, who we are grateful to have entered into partnership with, as well as all agents and solicitors involved in the process.”

-Ellen Peters, Lush UK&I Property Director

Out Of This World Gifting and Store Opening Offers

On the opening day, the first 100 paying customers will receive a free Lush gift* and visitors are invited to make their own Lush product between 1pm – 4pm for free! The products being made – that are usually made by hand in the Lush factories in Poole, Dorset – are Groovy Fairy Bath Bomb and Mr Pumpkin Face Mask.*

Customers will also be introduced to Lush’s latest tech invention on November 3rd, the Lush Bath Bot. The new product is a first for the cosmetic brand, elevating the bathing and wellbeing experience. Lush Bath Bot is a beautiful piece of design, identical in size and shape with Lush’s iconic bath bomb and features a distinctive domed convex speaker for 180-degree sound and full-spectrum multidirectional lights that fill your bath and bathroom with a radiant light show. The Lush Bath Bot is available to pre-order now.

“Covent Garden never misses the opportunity to put on a show. The stage is set, and we cannot wait to welcome all our visitors for their moment in the spotlight. Join us on the 3rd of November for the Christmas season as a preview of what is to come in Spring 2024. You can expect memorable and meaningful shopping experiences filled with luxurious product demonstrations and guidance from our incredible team, who are ready to bring some of the theatre to your day.”

-Sophie Watson, Lush Covent Garden Shop Manager

The new store will be opening in time for Christmas for shoppers to get their hands on their favourite festive items, including the best-selling Snow Fairy collection in a dedicated pink section in the store. In the 2022 festive period, Lush sold on average one Snow Fairy product every 5 seconds in the UK!

With bespoke consultations on offer and an opportunity for customers to build their own holiday gift, they can enjoy a unique retail experience, whether they’re looking for a gift for a loved one or treating themselves with stocking up their cosmetic essentials. The Lush Covent Garden retail experience highlights Lush’s iconic invention from the 1980s, the  bath bomb, as well as a section with an array of ethical gifts and Knot Wraps

*subject to availability 

Covent Garden,
12-14 Long Acre Road,

Mon-Sat: 10am-8pm,
Sun: 12-6pm

notes to editor

About Lush

Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush places emphasis on fresh ingredients like organic fruits and vegetables. Lush fights tirelessly against animal testing and operates a thoroughly comprehensive Ethical Buying department, developing fair and direct trade initiatives. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging.

Lush Digital contribute to and are part of the global open source software community, striving to ensure they use only ethically sourced and powered hardware and take a strong ethical stance on how data should be used and control of privacy given back to the user. 

Today Lush operates in 48 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.

For any press enquiries or interview requests, please contact [email protected]

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