On Saturday 29th August, Lush will launch the IRL bath bomb (£5.95) for #DIGITALDETOXDAY. IRL is terminology often used on social, meaning “in real life”, indicating enjoying something in our real lives as opposed to our digital ones. A creation between Zoe Sugg (Founder of Zoella) and Lush product inventor Jack Constantine, money raised from the sales of this new bath bomb will go into a special fund aiming to make grants available to grassroots groups focusing on mental health and wellbeing across the world.
Zoe came to Jack with the idea for a bath bomb that would contain soothing scents and relaxing qualities intended to assist with the symptoms of anxiety. The bath bomb’s colourway is representative of a sunset over the water, as Zoe often finds comfort in heading down to the beach in Brighton to seek escapism and serenity. Luckily, Jack also lives near the sea in Poole, Dorset so knew exactly how to bring Zoe’s vision to life.
Digital Detox Day is a world-first collaborative project with #IAMWHOLE, LUSH and Zoe Sugg. Fronted by Zoe and #IAMWHOLE co-founder Jordan Stephens (Rizzle Kicks), DDD aims to bring awareness to the negative effects that social media can have on our mental health, encouraging social media users to build a healthier relationship with these platforms and their devices. Digital Detox Day will ask participants to step away from social media for one whole day on Saturday 5th September, taking time out for their mental health and themselves.
IRL bath bomb (£5.95) will be available to purchase online and in Lush shops in the UK&I from Saturday August 29th while stock lasts.
Lush invites applications for consideration from small charities, groups, local projects and self-help initiatives to receive grants from the money raised from the IRL bath bomb.
Grants of between £100 and £10,000 can be applied for, depending on the size of project. Applications can be made from any country, as this is a global fund.
Applications close on 31st December 2020.
For more information, please contact [email protected]