To celebrate World Bath Bomb Day 2022!
Celebrate World Bath Bomb Day 2022 with Lush by picking up your free bath bomb!
On Wednesday 27th April you can head to your nearest Lush shop and pick up a bath bomb to take home while stocks last. Lush staff will help you navigate their selection of bath bombs available in-store to find the one most suitable for your ‘me-moment’ this World Bath Bomb day.
Alongside the giveaway, Lush customers will also have the opportunity to book the ultimate Lush bathing experience! For the first time Lush will be offering Book A Bath (£40 for 30 minute bathing experience + 15 minute consultation) in three Lush Spa locations.
Book a Bath is an indulgent, self led bathing treatment offering new and existing customers the opportunity to discover Lush’s best kept secret, the Lush Spa. Created with all the senses in mind, during the Book a Bath experience you will be paired with products tailored to your skin and a soundtrack to immerse you in your adventure in bathing. Each experience includes a bath bomb, a fresh face mask and cooling eye pads.
Available for a limited time only in Lush’s Spa locations in Bath, Oxford Street and Liverpool. Lush Oxford Street and Lush Bath’s Book a Bath will feature an immersive bathing experience inspired by The Lakes bath bomb for those looking to reconnect with nature and submerge in lush, floral landscapes. Lush Liverpool’s Book a Bath takes inspiration from Diamond Dust bath bomb for those looking exude main character energy and soak in swirls of sparkle with fresh fragrance.
The Book a Bath experience is available from World Bath Bomb Day on 27th April and can be booked directly with the Lush Spa from Thursday 14th April.
Why is Lush celebrating World Bath Bomb Day?
Lush were first awarded the trademark for bath bombs on 27th April 1990 after being invented by Lush Co-founder and Product Inventor, Mo Constantine in her shed in 1989. Although previously unknown, the term ‘bath bomb’ is now so widely adopted it has been added to the Cambridge Dictionary. The trademark has since expired, but the joy of escaping into a vortex of steaming colour is more widespread than ever. It could be the colour, fragrance, #bathart or sheer relaxation, this iconic Lush invention has taken on an identity of its own: bath bombs have earnt a place in the cultural zeitgeist.
Over this challenging and transformational few years we have been inspired by the increase of awareness internationally about the power of incorporating bathing into our wellness routines. Bath bombs transform the humble bath tub into a portal to another world; be that one of relaxation, inspiration… or even seduction. Whilst confined to our homes, bathrooms have become spaces of sanctuary and solace, and bath bombs create an experience that we’re just not willing to give up as the world turns back on again.
World Bath Bomb Day is the beginning of a series of activities to celebrate taking a Lush bath, and to promote the importance of switching off, taking a deep breath, and letting your bathroom transport you to another place.
World Bath Bomb Day Events
Lush will also be celebrating the first ever World Bath Bomb Day by showering commuters, students, workers and a whole host of other people with free bath bombs to public places where stress levels might be high. From the busy throngs of Covent Garden to commuters at London Bridge, Lush even looked at cities with low sunlight levels (increasing the risk of S.A.D) so they are stopping off at Bradford too. Lush really hope to level up the country’s bathing and brighten up everyone’s day with bath bombs.
Wednesday 27th April Covent Garden: 10am – 7pm London Bridge Station: 7am – 10am Bishop’s Square E1 (near Liverpool St station and Spitalfields):12pm – 6pm Bradford (Tyrell Street/Ivegate): 10am – 2pm Newcastle (Northumberland Street South): 10am-2pm
Notes to Editor:
The single layer, fast fizzing bath bomb was invented in 1989 by Mo Constantine in her garden shed. Creatively packaged, these new and exciting products turned bath time on its head. Starting with the simple ‘Aqua Sizzler’, we’ve come a long way since then. When Lush began we saw the birth of such classics as ‘Butterball’ and ‘Blackberry Bath Bomb’, simple in their construction but wonderfully effective.
Patented layered ballistics changed the way we do bathing, and classics like Twilight and Dragon’s Egg were born. Later, in 2014, Jack Constantine introduced the concept of #BathArt and opened the whole world’s eyes to the magical, colourful world of bath bombs.
Always evolving and changing, we later saw the addition of Jelly Bombs to the range in 2017 where sodium alginate softens the skin while providing a whole new texture to the bathing experience.
Social media interactions lead to the creation of Goddess in 2017, inspired by Ariana Grande’s chart topping song: ‘God is a Woman’. In 2018 we introduced fresh technology in our first waterless store in Harajuku, Tokyo followed by Lush partnering with filmmaker Pheobe Arnstein to create the film documentary: We The Bathers, inspired by bathing stories from across the world, including Japan.
Then last year, we released our latest bathing collection: Adventures in Bathing, inspiring our customers to explore bathing as a tool for accompanying their well being journey. So who knows where bathing will lead us in the future? We’ve come a long way, but we’re still fresh, still handmade, and still revolutionising bathing.