Lush helps Leeds Marathon runners soak away soreness with FREE cold water bath bomb and solid massage oil bar

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Fresh handmade cosmetics company Lush is giving away one brand new product and one best-selling product this week, to help 2024 Leeds Marathon completers get back on their feet after the gruelling 26.2 mile race.

Two of Lush’s Leeds stores (Leeds and Leeds White Rose) will be giving away one all-new Cold Water Soother Epsom salt cube and one Wiccy Magic Muscles solid massage oil bar to each eligible 2024 Leeds Marathon completer who comes into a participating Lush store with their medal between 12th and 13th May 2024. Must be aged 18 or over to claim complimentary product. Subject to availability, while stocks last. T&Cs apply.

Each participating store will be giving away Lush’s Wiccy Magic Muscles solid massage oil bar (RRP £8) – a self-preserving, packaging-free alternative to massage oil which melts on contact with the skin, created to care for aching muscles.

Lush will be gifting Leeds Marathon completers its new Cold Water Soother Epsom Salt Cube* (RRP £6) which launched in April for World Bath Bomb Day – a bath bomb with a difference, the first of its kind to be designed to fizz in cold water, made with 20% Epsom salts for a soothing bath. Packaging-free, self-preserving and handmade fresh in the UK, this magnesium-powered product is a staple post-run!

All 2024 Leeds Marathon completers have to do to redeem their free running aftercare complimentary product is head to Lush Leeds or Lush Leeds White Rose between Sunday 12th May 2024 and Monday 13th May 2024 and show their Leeds Marathon 2024 medal to a member of staff.

The benefits of cold water bathing are well known – in the field of athletics and other sports, ice baths are thought to aid recovery and to reduce inflammation.

Helen Ambrosen, Lush co-founder, cosmetic scientist, 25 time marathon runner and inventor of the Cold Water Soother, said:

“So many people are enjoying the benefits of cold water bathing. Those lucky enough to live near the sea or a river can take cold water dips as often as they like, but if you don’t have that nearby, a bath with a Cold Water Soother bath bomb means you can enjoy the effect and the relaxation in your own bathroom.”

Cold Water Soother’s relaxing fragrance stems from the aroma that comes with rainfall. A chemical called Geosmin is responsible for the earthy smell that coincides with falling rain, and it is thought to be beneficial for the human mood, aiding calmness and relaxation.

Magnesium is thought to alleviate joint stiffness, help aid recovery and delayed onset muscle soreness (DOMS) by aiding the body’s natural process of removing waste products after exercise, such as lactic acid – this makes it a great material to include in an invigorating bath – or a cool-down massage.

Wiccy Magic Muscles is one of Lush’s best-selling massage bars, packed with extra virgin coconut oil to soften skin and stimulating aduki beans to work away stubborn knots. Scented with a warming blend of cinnamon leaf and peppermint essential oils and composed of Fair Trade organic cocoa butter and organic shea butter, which are naturally rich in vitamin E.

The organic Fair Trade cocoa butter in all of Lush’s massage bars comes from communities living on the edge of the biodiversity-rich Gola Rainforest in Sierra Leone, home to pygmy hippos.

Cold Water Soother and 28 other new bath bombs joined the range on the Lush app, website and in stores on World Bath Bomb Day (27th April 2024).

notes to editors

*Patent pending for Cold Water Soother epsom salt cube.

For Leeds Marathon medal holders only (26.2 miles), available at Lush Leeds and Lush Leeds White Rose during the shop’s opening hours between Sunday 12th May and Monday 13th May 2024, while stocks last. Subject to availability. No purchase or payment necessary to redeem.

About Lush

Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. 

Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 21.2 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.

Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.