And invite customers to make their own bath bomb
On Monday 11th April at 12pm, fresh handmade cosmetics brand Lush will reveal the new look of its Grafton Street shop. Following the launch of the dedicated Lush website and app in Ireland last year, the shop will reopen with a new customer journey concept to allow customers to shop with ease.
Lush Grafton Street customers will also have the opportunity to press some of Lush’s best selling bath bombs in store on Friday 15th April from 12pm-2pm and from 3pm-5pm.
Continuing to invest in the high street with a new shopping experience
At a time when physical retail is under huge economic pressure, Lush is committed to continuing investment in the high streets and providing innovation and new customer experiences.
With the new store concept and the ease of shopping in mind, the customer experience will be much clearer. The new customer journey concept showcases product category areas of fresh haircare and skincare, ‘Bathing’ (shower, soap and bath), and ‘Gifting’ – each with their own identity.
The shop allows customers to easily pick up a varied selection of fresh handmade cosmetics including an array of gifts in the lead up to Easter.
Reducing, Reusing, Recycling
As part of Lush’s mission to ‘Leave the world Lusher than we found it’, the main focus of the design is repurposing furniture. Alongside some new furniture produced from ethically sourced and durable materials, existing furniture from the previous store will be repurposed and refinished to give the materials a new lease of life. This is reducing the environmental impact and any waste of the shop refit process.
When fitting their shops, Lush utilise the same values they do when sourcing ingredients for their products:
“As part of Lush‘s mission to ‘Leave the world Lusher than we found it’ we’re putting the environment and sustainability first within the design of the refit to limit our environmental impact whilst increasing customer engagement, enjoyment, brand awareness and ease of shopping experience.
Lush Grafton Street is one of the first stores to open with our new customer journey oriented zoned concept. Barry and his team have looked after their shop so conscientiously over the years, and it’s a pleasure to be giving them a new shiny store to be proud of all over again.” –Rosie Cooke, Lush Shop and Space Planning
Lush Makers on Tour at Lush Grafton Street on Friday 15th April
To celebrate the reopening and the upcoming World Bath Bomb Day later in April, Lush Grafton Street customers will have the opportunity to press some of Lush’s best selling bath bombs in store on Friday 15th April from 12pm-2pm and from 3pm-5pm. Part of a wider Lush Makers on Tour, Lush’s bath bomb makers will be visiting over 60 locations in three weeks.
Since Lush Co-founder, Mo Constantine invented the bath bomb over 30 years ago, Lush has always been about advocating wellbeing, “We believe in long candlelit baths, sharing showers, massage, and filling the world with perfume” is part of Lush’s mission statement and at the core of Lush’s very purpose as a business.
Bring It Back
Lush Grafton Street is not only looking forward to welcoming their customers back, but also welcoming their plastic packaging back! As part of Lush’s mission to ‘Leave the world Lusher than we found it’, Lush shops are inviting customers to bring back any full-sized Lush plastic packaging to their local Lush shop to be recycled as part of their fresh new packaging returns scheme, Bring It Back.
For each plastic Lush item returned, customers will receive a 50c deposit to spend on their Lush basket that day.
Notes to Editors
Since establishing over 27 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush places emphasis on fresh ingredients like organic fruits and vegetables. Lush fights tirelessly against animal testing and operates a thoroughly comprehensive Ethical Buying department, developing fair and direct trade initiatives. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging.
Today Lush operates in 48 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. www.lush.com
Address: 116 Grafton Street, Dublin D02 RR59
Monday – Saturday: 9.30am -6.00pm
Sunday: 10.00am – 6.30pm
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Email: [email protected]
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