Lush’s cosmetic formulators have developed a range of six new products which cater to afro hair needs launching on the 13th of November online and in retail.
With over 19 years of experience in the industry, Afro Hair Care specialist, Sarah Sango, has worked with the HairLab team to curate a range of products including a co-wash, two conditioners and three styling products.
Sarah Sango joined Lush two and a half years ago and identified an opportunity to expand the range to further encompass afro hair needs. Equipped with recipes from her family and community and knowledge from her high profile career she formulated products with the HairLab team to address the needs of afro-textured hair. The fragrance of each product is tailored to complement each other.
Previously part of the range, Avocado Co-Wash has been reformulated to give curls, coils and anyone who wants a gentle cleanse an SLS free wash! This co-wash contains Fresh Avocado, packed with vitamins A, B, C and E, and proteins, lecithin and potassium which help to condition and deeply moisturise the hair.
The intensive, reparative one. This conditioner moisturises and thickens for added bounce Power is loaded with ingredients to give you fresh from the salon hair such as maple syrup to plump up the volume, swelling the hair cuticle for effortlessly enhanced body
The deeply moisturising one. Inspired by a homemade recipe, this creamy conditioner will moisturise curls and coils, leaving it anything other than medi-okra. Glory contains okra gel which is rich in magnesium, which thickens and volumises without robbing you of condition; a real super green ingredient
What is the LOC method?
“LOC is an abbreviation for “Liquid, Oil & Cream”. This method involves applying three products in a particular order onto freshly washed hair. You can follow by twisting or braiding the hair strands together for a protective style, or just leave to air dry. This method helps to lock moisture into curls, leaving hair thoroughly moisturised. Wearing your hair in a protective style after using the LOC Method is a great way to style and define curls without the use of heat”
Sarah Sango, R&D Stylist & Afro Hair Specialist
There’s a new super hair-o on the horizon! A multifunctional product that works for everyone; Super Milk is a product to serve a thousand needs. Full of Almond, Coconut & Oat Milks this spray delivers hydration and definition without weighing the hair down in this ultra-lightweight leave-in conditioning spray.
Spray into curls to boost and refresh them throughout the day or spritz over wet hair of any texture and shape as a leave-in conditioner to help detangle. This primer also protects the hair from heat prior to blow-drying or heat styling. Use as your liquid in the L.O.C Method.
Based on a family recipe for a homemade hair treatment, this souffle is a real treat for the hair and scalp. Sarah’s sister Renee would be given lots of shea butter from a friend after her visits to Ghana, so instead of using it just on the skin, she would make her own hair balm with it. Renee would make the souffle at home with shea butter and essential oils that she would then share with the whole family. Inspired by the family recipe, Sarah decided to share her sister’s product with everybody!
Work a little, or a lot depending on your curl structure, between hands and apply through wet or dry hair to style. Use as a leave-in lotion or for twisting out to maintain moisture, shine, and to encourage your natural curls to look their best. You can also massage into your scalp for when you need a drop of extra moisture as castor oil soothes and encourages hair growth. Use as your oil in the L.O.C Method.
Protein-rich hair cream with linseed gel and molasses to moisturise, define and celebrate curls. Scrunch or smooth through towel-dried hair after your leave-in conditioner for hold and protective hydration. Use as your cream in the L.O.C Method.
About Sarah Sango, Lush R&D Stylist & Afro Hair Specialist
Sarah is an afro hair care specialist who developed her tacit experience and expertise growing up as a member of the Black community, exchanging and sharing knowledge with family and friends. Sarah’s journey began at a salon in the heart of Brixton in South London where she trained to be a hairdresser qualifying at the age of 17 with an NVQ level 3, extending her skills with courses in braiding and extensions, colouring, and cutting. After becoming a mother, Sarah started her own mobile business which awarded her the opportunity to travel more, work with high-profile clients and style for Fashion Weeks in London, Paris, Milan, New York and Cannes. In June 2018 Sarah began working with Lush as an expert on afro hair, sharing skills and knowledge with stylists and staff in the Lush HairLab. During this time Sarah developed a range of afro hair care products with cosmetic scientist and product inventor Daniel Campbell. This range was designed to meet the needs of afro-textured hair taking inspiration from Sarah’s family recipes and experiences in the industry.
Areas of Expertise: Black Hair Care / Hair Styling / Product Development / Afro Hair Care Product knowledge
To see more behind the scenes content of Sarah’s work, follow @lushhairlab_sarah on Instagram.
For any more information or to request press interviews please contact [email protected]
To learn more about the Lush HairLab follow @lushhairlabhq on Instagram