Lush invent Soap Record to play “Happy Birthday”
ONE PIECE OF LUSH SOAP IS SOLD IN THE UK EVERY 30 SECONDS
18th March 2020
Even before the Prime Minister unveiled his COVID-19 action plan, Lush have been busy in the lab working on something musical to promote how long you should be washing your hands for.
The innovative new Soap Record, scented with Lush’s best selling Snow Fairy candy bubblegum fragrance and with a moisturising rapeseed oil soap base, was initially inspired for Lush party shops so children could listen and then break it up to wash their hands with while singing to the birthday boy or girl.
Made in a similar way to a regular vinyl record, the music is first cut onto a lacquer disk and a metalwork created from that. Then, at the final stage, the soap base is poured onto the metalwork and set to create a soap record that plays!
Mira Manga & Rhodri Marsden perform the song which was also produced by Rhodri.
Previously displayed in Lush’s largest shop in the world in Liverpool (roll out plans to continue when shops are back open), the new innovation joins Lush’s range of 25 bar soaps currently available online, including previously discontinued 13 Unlucky for Dirt – a rose and oregano soap originally made for nurses which has just been brought back to meet customer demand for effective, antibacterial soaps.
The humble bar of soap
Over the years Lush have consistently promoted hand-washing with bar soap, both because we believe that it is better for the environment than liquid handwash in unrecyclable plastic pumps and also because it is a tried and tested route to the best hygiene.
From July-Dec 2019 Lush sold over 4 million pieces of soap globally. UK customers bought around 600,000 of these – that’s one piece of soap every 30 seconds and almost 10% increase in quantity vs the same 6 months in 2018.
Come in and grab a bar
The winter months are always a time when hand hygiene matters because coughs and colds pass around, but the current situation with the spread of the new Coronavirus means that it is more important than ever that people regularly wash their hands and observe best practice. It is also important that people understand the full, effective routine of washing as advised by the health authorities to maximise the removal of germs.
Since Friday 28th February Lush have been using their shop windows to promote the hand-washing guidelines as advised by the NHS in the UK and other public health organisations around the world and inviting people in to use their soap and sinks as a free service when out and about.
For further press information or for interviews on the new Soap Record, please email [email protected] or call 0207 434 3948.