Adventures in Bathing – step into a personification of a Lush bath bomb!
Following the launch of the Adventures in Bathing bath bomb collection, Lush has created six covetable bathrooms full of the essence of each bath bomb’s personality. Each beautifully designed bathroom features clues about what to expect from the bath bomb by the details within each room.
Lush bath bombs are known for the beautiful colours and scents, the visual approach to this campaign was about extending Lush’s bath bomb themes and personalities out beyond the bath water. Offering Lush fans the opportunity to visualise bath bombs as an experience and ‘at-home’ destination rather than simply showing the product in use…
Working with photographer Antosh Sergiew and set designer Carolina Mizrahi Lush designed the wildly different and adventurous bathrooms with a view to galvanising a fresh perspective on the humble bathroom.
Lush fans are encouraged to explore each bathroom to find out which one they are most drawn to. Each bath bomb can then be enjoyed alongside their unique visual and audio accompaniments to showcase that ‘you don’t have to go far to be somewhere else’.