Lush Launch letterbox Perfume Discovery Kits

and their award winning perfume, Sappho!

#LushPerfume

  • 3 x Lush Perfume Discovery Kits which can be posted through a letterbox
  • Lush launches award winning fragrance, Sappho 
  • Lush’s first online Perfume Library opens as a centre of excellence for perfumery and fine fragrance

 

On Monday 23rd November, Lush launched three limited edition, letterbox sized Perfume Discovery Kits available to order exclusively online at uk.lush.com.

Offering a unique insight into the expertise and creative process of Lush’s perfumery, each Perfume Discovery Kit has a different theme giving new and existing Lush customers the opportunity to experience the expertise of Lush’s Perfume Library in Florence, the birthplace of perfumery, from the comfort of their own home

All Lush perfumes are made by hand in-house using the finest essential oils, each Perfume Discovery Kit contains four 15ml perfumes and an insert featuring information about the selection. There will also be a QR code to take customers to Lush’s new dedicated online Perfume Library, an online centre of excellence for perfumery and fine fragrance.

The Perfume Library in Florence is a unique experience and we’ve worked hard to bring it to life online for you to enjoy at home.

JACK CONSTANTINE, LUSH CHIEF DIGITAL OFFICER

LUSH’S AWARD WINNING PERFUME LAUNCHES…

Alongside the launch of the Perfume Discover Kits and the online Perfume Library, Lush will also be launching Sappho perfume, their award winning fragrance available online from uk.lush.com, in Lush Perfume Libraries worldwide and from Lush Spa shops.

Sappho perfume (£150 for 100ml)

 

Sophisticated Orris hugged by the warmth of vanilla and tonka and intertwined with the sensuality of carnal jasmine and a whisper of tobacco. Bittersweet‌ ‌and‌ ‌inescapable,‌ ‌this‌ ‌ode‌ ‌to‌ ‌a‌ ‌striking‌ ‌poetess,‌ ‌the‌ ‌Tenth‌ ‌Muse,‌ ‌will‌ ‌shake‌ ‌your‌ ‌senses and enchant your deep desires.

INTRODUCING THE PERFUME DISCOVERY KITS …

Renaissance Discovery Kit (£99 each)

‘A meditation on fragrance’ 

For centuries, medicine was based on humoral theory: the idea that the body was made up of four ‘humors’ which needed to be kept in balance to maintain good health. These humors are related to different temperaments: melancholic, phlegmatic, sanguine or choleric. The four perfumes in this discovery set are each representative of a different humor and Inspired by the art, culture and medicinal use of perfume in Renaissance Italy.

Contains: Sappho, Nero, Frangipani, Confetti

Regeneration Discovery Kit (£49 each)

‘Leaving the world Lusher than we found it’ 

Regeneration is a holistic way of thinking about the ‘man-made’ social, environmental, and economic issues we face today. Regenerative solutions not only repair broken systems, but continue to restore them. The four perfumes in this set each use a regenerative ingredient from around the world which have a story for you to discover including rose and jasmine from Pakistan, tonka from Brazil and patchouli from Sumatra. 

Contains: Rose Jam, Lord of Misrule, Vanillary, Lust

Retrospective Discovery Kit (£49 each) 

‘We believe in filling the world with perfume’ 

Each fragrance in this Discovery Kit acts as a hallmark in Lush’s perfume history, showcases the love of fine fragrance by Lush’s perfumers and the evolution of their journey in perfumery. Without following market trends or compromising on the quality of ingredients and integrity to the art, fragrance has always been a means of expression for Lush perfumers.

The perfumes in this set show the history and evolution of Lush perfumery, from before the company was born, to the critically-acclaimed Breath of God

Contains: Pansy, Karma, Dirty, Breath of God

To keep up to date and be the first to know about further exciting Lush announcements, customers can subscribe to the Lush Newsletter. 

For further information on the Lush Perfume gifting experiences and exclusive Christmas perfumes, please click here.

For interview opportunities with Lush Perfumer, Emma Dick, please email [email protected]

About Lush Perfume

Perfumery for Lush has always been a medium of expression in an artistic and unadulterated manner. Inspired by art, poetry and culture, fine fragrances are blended using the world’s best essential oils and absolute. Each fragrance acts as a hallmark in Lush’s perfume history and showcases the love of fine fragrance by Lush’s perfumers.

The Lush Perfume Library

A centre of excellence for perfumery and fine fragrance, Lush Perfume Libraries house a collection of fine fragrances from the Lush archives, new fragrances and books on perfumery. There are currently nine Lush Perfume Libraries globally (including Birmingham, Liverpool and London’s Oxford Street).

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