30 Years
of Lush

1995 – The Beginning

We have been at 29 High Street, Poole since 1977. First as The Herbal Hair and Beauty Clinic, where we made all our own natural products to treat our clients. Then as Constantine and Weir when we invented and manufactured products for The Body Shop during their heyday. Next came Cosmetics to Go, which despite not lasting many years as a business, laid the groundwork for our next venture.

Lush Fresh Handmade Cosmetics was launched in 1995, initially without a name. Having held a competition for customers, it was Elizabeth Bennett from Edinburgh (no relation to co-founder Liz Bennett) who won out of 2000 entries. To thank her for her great suggestion, we sent her one of everything we sold at the time!

Lush has grown to become a global brand with over 800 stores in over 50 countries, but this humble little shop at 29 High Street will always be the home of the brand. We’re still there today, developing products for every need, striving to be #1 in every category, and leading the cosmetic revolution from where it all started.

1996 – We Believe

In 1996, we immortalised our values into a founding ‘We Believe’ statement. This statement publicly affirms our commitment to the values most important to the Founders and our customers. 

First written on a black painted wall using a pack of chalks Rowena bought from the shop next door, the ‘We Believe’ is now written on the walls of stores, offices and manufacturing rooms around the globe and has guided everything we do at Lush over the last 30 years. 

It will continue to guide us through the next 30, alongside the Lush Ethical Charter. The only change ever made was in 2017. We are so convinced that restricting freedom of movement is so damaging, both for people and ecosystems that we added the declaration “We believe that all people should enjoy freedom of movement across the world”.

1996 – First Global Store

Just one year after opening 29 High Street, in 1996 Lush opened its first store outside of the UK… 1118 Denman Street, Vancouver, Canada! As the global appetite for fresh handmade cosmetics grew, we led the way. 

By the following year in 1997, we had multiple shops across Australia, Canada, Croatia and France. You can even see the shop list to the right in our 1997 Summertime Lush Times!

Now in 2025 you’ll smell us before you see us in every continent… besides Antarctica! From Belgium to Bosnia, Chile to Croatia, South Korea to Kuwait, Malaysia to Mexico, Poland to Portugal, Serbia to Singapore, the UK to the USA… and many more!

2000 – The Internet

In 2000, we took our innovative and experimental products to an equally innovative and experimental place… the internet!

Not too dissimilar to the Cosmetics-to-Go catalogues, this website offered a place to buy your favourite Lush products delivered straight to your door. With the same transparency of ingredients and great storytelling that people came to expect in-store, this would lay the crucial framework for the website and app we have in 2025. Guess what? It only cost us £854 to set up!

Just look at some of those classic ballistics!

2001 – Bubble Bar Patent

In 2001 Lush was granted its very first patent that secured the future of a product that would become a fan favourite around the world: the Bubble Bar.

Originally invented by co-founder Helen Ambrosen, the Bubble Bar began life not as a bath product at all, but as a packaging-free deodorant. During the early creation process, Helen realised that the base she had created had another kind of magic… it fizzed and frothed when crumbled under water. This simple happy accident sparked the idea for a brand new Lush invention: a solid packaging-free bubble bath!

Unlike bottled bubble bath, Bubble Bars eliminate the plastic waste by offering a packaging-free alternative… one that turns an everyday bath into an immersive bubbly escape! Today, Bubble Bars remain one of our most popular and beloved product ranges,

2002 – Street Party Bath Bomb

On Queen Elizabeth II’s Jubilee tour in 2002, she stopped outside of the Kingston Upon Thames store! So we presented her with a Street Party Bath Bomb! The store even ran a caption competition, and you can see the winning caption in that year’s Festive Lush Times! 

We’re not sure exactly what Her Royal Highness thought of the bath bomb, but we did re-release this same product in 2011 to celebrate the marriage of her grandson, Prince William, to his wife Catherine, Duchess of Cambridge.

2003 – ‘B’ Opens

In 2003, we launched something a little different. A bit glam, a bit glittery and a lot original – B Never Too Busy To Be Beautiful. Dreamt up by co-founder Rowena Bird, ‘B’ was Lush’s glamorous younger sibling… a boutique of colour, fragrance, unique packaging and attitude.

‘B’ gave us the freedom to explore a more decadent, expressive side, and was the birthplace of iconic fragrances like Dirty, Keep It Fluffy, Dear John, Superworld Unknown, and Fantabulosa.

B’s stores were as distinctive as the products inside them: jewel-toned interiors, chandeliers, carved wood and handwritten labels. Each shop felt more like a curiosity cabinet than a high street store. It was theatrical, beautiful, and defiantly outside the norm… even for us!

Though B closed its doors in 2009, its influence never left us. It gave us permission to be playful with form, expressive with fragrance, and bold in design. Most recently, our Fireworks makeup range took direct inspiration from B’s maximalist spirit, proof that some sparks never fade.

2006 – First Campaign

In December 2006, we engaged in our first campaign, outside the European Parliament in Strasbourg, France. 

MPs gathered and voted on REACH, a piece of legislation which requires industry to manufacture, import and use chemicals safely. With REACH in place the need to gather information would result in a massive increase in the use of laboratory animals.

In protest against the vote, we dumped 2 tonnes of manure outside. Needless to say, this ignited our passion for campaigning and we haven’t stopped since!

2007 – Charity Pot

In 2007, we launched Charity Pot, a product that felt good and did good. 

All proceeds (minus sales tax) were distributed to grassroots organisations supporting animal rights, human rights, and environmental protection. Mark had an ambitious goal in mind to raise £1m through Charity Pot sales. We donated £1m by 2010 and just kept going. Little did we know, this would be the first of over £100 million donated across different means!

On Charity Pot, Co-Founder Rowena Bird said: “I love everything about this product, from the ingredients that support farmers, to the funds that enable grassroots charities to make a difference and the effectiveness of this product when applied to the skin. Win, win, win.”

2009 – Lush Spa

In 2009, after years of planning, we opened the first Lush Spa at 29 High Street in Poole and launched Synaesthesia as our first signature Spa treatment. “The aim of the treatment is to merge all of the client’s senses through colour, touch, scent, sound and more – to instil their chosen intention in them. It’s science, with just a touch of magic,” Jody Bailey, Treatment Developer at Lush Spa explained. 

This signature treatment was reimagined for 2023, when people faced new challenges and emotions following the Covid19 pandemic. It’s a uniquely choreographed full body massage, stimulating all five senses to the sound of a 52 piece orchestra and bird song.

2009 – Knot Wraps

Inspired by the Japanese practice of Furoshiki, we launched Knot Wraps, a beautiful and environmentally friendly alternative to gift wrapping. Easy to use and coming in a variety of patterns and colours our Knot Wraps truly are the gift that keeps on giving. Plus, these rich designs make great hair scarves and carrier bags for day to day use. Waste not want knot.

We first purchased 40,000 vintage knotwraps from a supplier in the north of England in 2009. Then we began working with re-wrap, a non-profit organisation in India producing 100% organic cotton Knot Wraps, and in Japan, where the cotton comes from a project in Fukushima, which rejects pesticides and GMO seeds, and is helping to regenerate land and livelihoods in the region. Last but not least we use knot wraps made from recycled plastic bottles known as ‘Greenspun fabric’. The bottles are washed, crushed and chipped, then melted and spun into yarn.

2009 – Bring It Back

As a business, it’s important to take responsibility for our packaging and evolve it into a circular economy. We’ve been using fully recycled and recyclable polypropylene (PP) to make our iconic black pots since 2008. So in 2009 we launched our Bring it Back (BIB) scheme. 

This scheme invited customers to trade 5 black pots for a free Fresh Face Mask. However, when we learnt that only around 9-12% of plastic is recycled globally, we wanted to do more to encourage our customers and staff to return their empties to us so they could be recycled. In 2021 the new and improved Bring it Back packaging return scheme was launched and expanded, allowing customers to bring back any eligible item of packing for 50p off of their shopping.

In 2025, we wanted to take things one step further. With Lush Club and Lush Wallet, we can offer even more benefits for bringing qualifying plastic packaging to a UK Lush Store. This includes customers being being able to save up their BIB rewards to spend. at a later date, or even online!

2011 – Living Wage Employer

Lush became the first retail company to pay the London Living Wage in 2011.

The real Living Wage is the only rate calculated according to what people need to make ends meet. It provides a voluntary benchmark for employers that choose to take a stand by ensuring their staff earn a wage that meets the costs and pressures they face in their everyday lives. 

In 2022, Lush even won the “Industry Trailblazer” Award at the Living Wage Champion Awards, recognising that Lush has gone beyond just paying their staff the real Living Wage, but has set the bar for employer standards within the cosmetics industry, providing an example we still hope to see many others within the industry follow.

2012 – Fighting Animal Testing

In 2012 a ‘live human testing’ window in London’s Regent Street shop was installed as a protest against animal testing, this remains one of our most iconic campaigns to date.

Performance artist Jacqueline Traide underwent simulated lab experiments, including eye drops, injections, force-feeding and hair shaving to highlight the suffering of animals in testing. The event, live-streamed for over ten hours, created a global media storm and contributed to the EU Cosmetics Testing Directive being passed in 2013. Despite this victory, we continue to fight against animal testing worldwide.

2012 – Lush Prize

For Lush to be the company it is and behave in the way that it does, it needs to be an independent company. Not public, not owned by anyone else like a corporation, and not owned by a private equity company with a purely profit based motive.

To protect the independent ownership of the business, enshrine our ethics and promote two way communication, in 2017, the Lush Shareholders gifted 10% of the company shares into the Lush Employee Benefit Trust (EBT) making Lush partly employee owned.

The EBT is a Trust in which 10% of shares are held, and along with the other Shareholders of the business, the Lush EBT owns a proportion of the Lush business. All employees in the Lush Group are beneficiaries of the Lush EBT, and the trust is looked after by 5 Trustees on their behalf.

2014 – The Experimenter

The Experimenter video hits the headlines as a stunning visual tribute to the dynamic nature of our products. The video captures the vibrant splashes, swirls, and colours of our products in action, set to a symphonic score by a 45-piece orchestra. The video was widely celebrated by global media for its innovative approach and connection to our values.

2014 – Self Preserving

The first self-preserving range is launched, showcasing the power of natural ingredients with a range of products formulated to stay fresh, effective and safe to use without preservatives.

Rather than stock our products in warehouses for months and months on end, we make small batches of expertly balanced formulas by hand and despatch them fresh. You can feed your face (and body) with skincare products full of exfoliating fruit enzymes, beautiful butters and nourishing oils that are nearly good enough to eat (but please don’t).

2015 – Fair Tax Mark

Lush were awarded the Fair Tax Mark in 2015, the UK’s first multinational high street retailer to achieve it.

This went on to inform part of the Lush Ethical Charter, with one of our Core Principles being an Ethical Tax Policy wherein; “We commit to paying the proper amount of tax on time in all countries where Lush operates.”

Our full tax policy can be found here.

2015 – Oxford Street, UK

We opened our biggest shop in the world (at the time) on Oxford Street, London and invented 200 new products to fill it! These included bath oils that looked like truffles, the Oxford Street soap you can still find in store today, the first appearance of fan favourite Lord of Misrule shower cream and of course, make up – taking great inspiration from B Never Too Busy To Be Beautiful. This range featured facial supplements and powders for balancing the complexion, eye shadow jewels and powders, as well as a whole lot of lipsticks!

2017 – The Lush EBT

For Lush to be the company it is and behave in the way that it does, it needs to be an independent company. Not public, not owned by anyone else like a corporation, and not owned by a private equity company with a purely profit based motive.

To protect the independent ownership of the business, enshrine our ethics and promote two way communication, in 2017, the Lush Shareholders gifted 10% of the company shares into the Lush Employee Benefit Trust (EBT) making Lush partly employee owned.

The EBT is a Trust in which 10% of shares are held, and along with the other Shareholders of the business, the Lush EBT owns a proportion of the Lush business. All employees in the Lush Group are beneficiaries of the Lush EBT, and the trust is looked after by 5 Trustees on their behalf.

2017 – Spring Prize

Lush and Ethical Consumer launched the Lush Spring Prize to award projects that promote environmental and social regeneration. A biennial £250,000+ prize fund and other support activities, to build capacity for those repairing the earth’s damaged systems and leaving the world lusher than they found it.

In partnership with Ethical Consumer, it offers funding in categories such as Intentional, Young, Established, Influence, and the Ancient and Indigenous Wisdom Award. 

2025 celebrated the sixth cycle of the Spring Prize, and £1.3 million has been distributed to regenerative projects worldwide, whilst forming a rich network of collaborators. These projects go beyond sustainability by taking holistic approaches to building health, ecology, economy and social systems.

2018 – Getting Naked

The first Naked Concept shop opened its doors in Milan, Italy, showcasing our unpackaged products. This also coincided with 20 years of Lush in Italy, and just in time for World Ocean Day!

Following the Milan Naked Concept shop, we also opened a second in Berlin that same year and a third and fourth in Manchester and Hong Kong the following year. Naked Products are also an Evolving Principle in the Lush Ethical Charter; “Our goal of minimizing our use of packaging means that we always strive to invent and perfect naked products.” In FY24, 41.7 million naked products were sold across our all year round and seasonal ranges!

2019 – Cork Pots

In 2019, we launched its first-ever carbon positive packaging… and it didn’t just arrive in our shops, it sailed in!

Each Cork Pot is crafted by producers in Portugal, where harvesting cork is a centuries-old practice. Not only does the process avoid harming the trees, but it also encourages them to absorb more CO₂ making the product carbon positive. In fact, for every tonne of cork produced, more than two tonnes of CO₂ are sequestered from the atmosphere.

In a bold statement against high-emission shipping, the first batch of Cork Pots arrived into Dorset, UK via sailboat, transported across the Bay of Biscay using wind power alone, no engines and no fossil fuels. The voyage captured that very message of the product: a powerful symbol of our commitment to finding regenerative, planet-positive alternatives… and proof that packaging doesn’t have to cost the Earth.

2019 – Lush Lens

In 2018 we launched Lush Lens in Harajuku, Japan, reaching over one million scans in just a few months! 

You can think of this like a form of digital packaging… The ‘Lens’ feature within the Lush app lets you scan and recognise our naked products, giving you all the details you’d normally find on packaging, like ingredients and how to use it. This means we can remove or cut down on excess packaging and waste. Indeed, each product scanned at home by a customer on the Lush App is a product that hasn’t required a non-recyclable label. Each product scanned in store by a colleague when demoing a product is a bowl of water that hasn’t had to be run, and a product that hasn’t had to be wasted.

2019 – Fresh and Flowers, Paris

This same year we opened our ‘Fresh and Flowers’ concept store in Le Marais, Paris. This atmospheric boutique experience inspired by France’s market culture of fresh local bakeries, floral stalls and fresh produce brought ultra-fresh cosmetics, blended in-store and seasonal local flowers under one roof.

Among other things, this shop saw the debut of favourite products like Enfleurages and Fresh Scalp Treatments and the concept served as great inspiration for the new Fresh and Flowers Subscription.

“Fresh isn’t just important to us; it defines us.” – Mo Constantine

2019 – Lush Liverpool, UK

In March 2019, we opened the doors to our brand new Liverpool flagship at 38-46 Church Street, moving from our original store into the largest Lush in the world. Spanning 1,380 square metres across three floors, it was five times the size of our previous location and big enough to hold over nine million bath bombs.

We designed this shop to be more than a place to buy products. It became a fully immersive Lush experience. On the ground floor, we introduced our Hair Lab where customers could enjoy hair consultations, cuts, and treatments. We also included a florist offering seasonal, locally sourced flowers and our very first in-store café to invite customers to slow down and stay awhile. Upstairs, we created spaces for workshops, parties, and community events. And on the top floor, we built our largest ever Lush Spa with six treatment rooms.

This location is a celebration of everything we stand for. We used reclaimed and sustainable materials throughout, including FSC-certified timber and antique fittings. We kept and restored the building’s original 1920s staircase as a nod to the past while building something completely new. 

It’s so big, you could reportedly fill it with over 9 million bath bombs… though, we haven’t tried this… yet.

2019 – Shinjuku, Japan

In June 2019, we opened our Shinjuku City store in Japan – our largest store in Asia and a true playground for the senses. Spread across four floors just outside of Tokyo this space was built to celebrate innovation and the joy of discovery.

From the glowing digital storefront to the language-free tech inside, every detail was designed to welcome everyone. Visitors could explore exclusive products, shop our range of fresh handmade products, pick up locally sourced flowers, or even head upstairs for a spa treatment tailored to Tokyo’s fast pace.

2020 – We Are Lush

In 2020, we turned 25! This great milestone birthday offered us a moment to pause and reflect, not just on everything we had accomplished, but on how we might better share who it is that we are, and why we do the things we do. That’s why we began building the We Are Lush website… yes the very website you’re on now!

Born out of our commitment to transparency, storytelling and celebration of the way we do business, we built this platform to host our ethical policies, campaigning history, environmental impacts, company structure and all of our fresh ideas bubbling away in the background.

We didn’t end up launching this site until November 2021 – a little behind our 25th but better late than never! Now here it is, a living, growing space where we can document what we believe, how we work and what we are still figuring out.

2021 – Safer Socials

It all started in 2019, having grown frustrated with battling the harmful algorithms that promoted misinformation and harmful content, we made a decision that surprised a lot of people – we began slowly retreating from Facebook and Instagram in the UK. 

Then in November 2021, after the revelations from whistleblower Frances Haugen about Facebook’s internal knowledge of its platforms harming mental health (especially among young people), we went all in. We shut down our Facebook, Instagram, TikTok, and Snapchat accounts worldwide. As Chief Digital Officer Jack Constantine put it “Social media was not designed to look after people’s health, but our products are”.

We chose to stop feeding platforms that prioritise profit over wellbeing, manipulation over connection. And in 2025, we reaffirmed that stance by leaving X (formerly Twitter), closing one more door on a digital environment that no longer reflected our values. Instead of softening our position, we strengthened it with a renewed call for safer, healthier, more ethical social spaces.

Rather than chasing followers, we chose to speak directly with people through events, newsletters, community actions, and of course, right here on We Are Lush.Safer Socials – our stance: https://weare.lush.com/lush-life/our-staff-room/safer-socials-2025/

2022 – 15 Years of Charity Pot

Lush celebrates 15 years of Charity Pot. Over these 15 years, Charity Pot had been sold in 42 countries raising more than £65 million in over 13,700 grants.

Globally, these grants have gone towards supporting: over 200 donations supporting homeless people, over 500 Animal Rights projects, over 150 Anti-racist activities, over 150 Peace-building and anti-war initiatives, over 150 Disability Rights campaigns, over 250 Climate Change projects , over 1000 Animal Sanctuaries, over 200 Renewable Energy campaigns, over 250 projects supporting indigenous peoples, over 600 activations supporting LGBTQIA+ peoples, and over 800 campaigns supporting migrants and refugees

2022 – Our First Collaboration

In 2022, we took a big step launching our first collaboration with another brand… One Piece – a globally recognised Japanese manga and anime about Monkey D. Luffy, who dreams of becoming the ‘The King of the Pirates’.

The collaboration featured six products including four bath bombs inspired by the ‘Devil Fruit’, which in the story gives mysterious power at one bite. A bubble bar inspired by the straw hat of Luffy and a Knot Wrap!

This unique collaboration celebrating One Piece’s 25th anniversary laid a new path for many more collaborations, adding a completely new dimension to the business and helping us to reach new audiences around the world.

2023 – Green Hub

Lush opens the doors to the exciting and new Green Hub!
The Green Hub is a building that showcases our commitment to and investment in finding solutions for materials that could be considered as waste. With six core teams working together at the Green Hub, we are creating circular economies, working to close the loop on packaging and water waste, and find solutions to reuse, repurpose, repair and recycle materials from across their business.

Key functions of the new Green Hub include: granulating plastic as part of the Bring it Back scheme; treating wastewater from their manufacturing and laundry processes; repairing machinery to prevent purchasing new; and donating surplus products and lifestyle items to charities and grassroots groups across the country.

2023 – Glasgow City, UK

We opened our largest Scottish store in 2023, Glasgow City. A hop, skip and a jump away from its old location, this new anchor store now boasted a Lush Shampoo Bar, party space and a Lush Spa! Featuring a brand new Highlands treatment; a full body hot stone massage featuring Highlands spring water, stones carved with ancient Scottish symbols and a soundtrack of Gaelic historical folk songs recorded especially for the treatment.

In its opening month, the shop sold over 7,000 bath bombs (over 150 per hour!)

2023 – HairLab

Founded to be ‘healthy for you, your hair and the planet’, the Lush HairLab opened in Brighton in 2023. The Lush HairLab philosophy encourages everyone to come as they are, and leave as they want to be. 

The Lush HairLab presents a holistic approach – with no harsh chemicals, generic services and negative environmental impact like regular salons. The team of specialist hair artists actively listen to the client’s desires during a thorough consultation, and work collaboratively to express their unique aesthetic vision.

With choices of hard or soft water in the Botanical washroom, a selection of curated hair care products and herbal infusions, to Henna Herbal Hair Colouring, no-mirror and ‘non talkative’ services, and quiet hours with ambient music and lighting, the HairLab team celebrates diversity and welcomes all clients to experience its services with comfort and confidence.

2024 – Covent Garden, UK

After a 10 year hiatus, Lush returned for or the 2023 festive season to Covent Garden. After the festive season, it closed its doors for a full refurbishment and re-opened in Spring 2024. It joined Lush Oxford Street as the second London based Lush Spa. 

There were free gifts to the first 100 people in store, free product making and even an introduction to the brand new Bath Bot!

2024 – Prevented Ocean Plastic

We became the first Global cosmetics retailer to make the swap to Prevented Ocean Plastic. This change began in the UK, but across 2024-25 has rolled out across most of our Lush Manufacturing sites. 

Prevented Ocean Plastic™, or POP, is plastic that has been collected within 50km of an ocean coastline, or major waterway, that would otherwise be at risk of entering and polluting oceans. 

The plastic used for our clear bottles comes from Indonesia, where a lack of waste management and recycling infrastructure is already being overwhelmed by tourism and a growing population, creating a significant threat of plastic contamination to their wildlife and ecosystems.

Like us, the POP programme has a rigorous set of ethical standards, inspired by the Ethical Trading Initiative – a leading alliance of companies, trade unions and NGOs that promote workers’ rights around the globe. The POP programme has created a recycled plastic supply chain with remarkable traceability, allowing us to track the raw material right from the communities where it originates, through to the sorting and recycling centres where it is processed.

2024 – Bath Bot

Thirty-five years on from Mo’s invention of the Bath Bomb, we stepped into the next generation of bath bomb technology – inventing the Bath Bot. Bringing an explosion of immersive colour and 180-degree sound for a super-powered sensory bathing experience! Featuring a domed convex speaker and full-spectrum multidirectional lights, Bath Bot enables customers to create a custom sound, light and colour experience with every bath.

Made in Wales, this is tech with a bright future – manufactured without the use of glue. This means that not only is Bath Bot 100% vegan, it can also be repaired and ethically up-cycled as needed.

2024 – £100M Giving

2024 saw us smash that goal of £1m of giving… 100x over! Celebrating £100m of giving meant celebrating our support of grassroots organisations and activists throughout multiple programs with over 19,000 donations made globally since we began!

Our giving streams have spanned across donation and campaigning products through to the Lush Prize and Spring Prize, as well as Charity Pot! The iconic body lotion that had been the biggest contributor to Lush’s giving over the past 17 years, making up 75% of the £100m.

Whilst celebrating this momentous milestone, the company felt it was a good time to pause Charity Pot, to reflect on charitable giving as a whole and assess the funding needed to meet the current challenges the World faces at this critical time.

Whilst Charity Pot left our shelves in late 2024, Giving at Lush is now entering a new era – the biannual Prizes will continue, and we will continue to support human rights and social justice; animal rights and environmental protection through charitable products raising money for particular causes that are pertinent at any given time. And the product will reflect that cause.

Giving products took centre stage. Keystone Giving products such as Damas Del Sol Bubble Bar, Hutan Bath Bomb and Pollinators Bath Bomb championed the protection of keystone species (those that act as ecosystem engineers, regenerating the landscape for other species). While other giving products such as Watermelon Slice and Flame Fighters Soaps raised money for organisations supporting people around the world.

Remember that carrier bag charge that helps to fund the Lush and Spring Prize? UK stores received carrier bags designed by Chris Packham, wildlife TV presenter and conservationist, friend and supporter of Lush’s causes, to celebrate the milestone.

“When thinking about the future of giving, I want to land single, impactful messages that everyone understands and everyone can get behind.“
Mark Constantine, Lush Co-Founder & CEO 

2025 – Celebrating 30 Years

In 2025, we turned 30! In true Lush fashion, we went big.

We marked three decades of invention, rebellion, and fresh handmade cosmetics with 30 brand new bath bombs, launched on World Bath Bomb Day. Each one celebrated a piece of our story – from beloved inventions to fan favourites, to the people who shaped who we are.

Because no celebration would be complete without going back to where it all began, we threw a birthday party at 29 High Street in Poole. We opened our doors to the local community for a day of Bath Bomb making, storytelling, and sharing the values that have guided us for three decades. Just up the road at 33 High Street, we launched a super exclusive one-day-only fresh shop, packed with exclusives and throwbacks from across the years.

We also pulled together a timeline of our biggest moments… which you’re reading right now. A little meta? Eh, maybe. But if you can’t get reflective on your 30th birthday, when can you?

Here’s to the next 30 years of Leaving the World Lusher than we Found It!