Make life truly sweet with Lush’s Valentine’s Day Collection 2025, launching globally on Friday 3rd January. Lush has everything that’s needed to be the hottest chocolate of the season, as this year’s range smells good enough to eat (but please don’t)!
Be part of Lush’s self-love club and smell like an edible snack with brand new Posh Chocolate shower gel and deliciously fruity Cherry On Top soap. Or gift with heart and explore Lush’s irresistible gift sets, such as Lush’s first ever Valentine’s countdown gift, containing seven mouth-wateringly sweet treats.
Show your love the Lush way! This Valentine’s Day, give a gift as unique as they are. Personalise our decadent Posh Chocolate shower gel with a custom message. Available exclusively on the Lush app from January 27th.
More than just gifts, Lush products are experiences that create moments of authentic connection with the self and others. The fresh, handmade cosmetics brand believes in long candlelit baths, massage, and filling the world with perfume – therefore each product is an invitation to romanticise the everyday and create meaningful self-care routines.
Celebrating the soul connections that brighten your days. For the heartfelt expressions of love and appreciation that often get left unsaid, there’s Lush.
Find all media assets here.
Tunnel of Love bath bomb, £5.50 / €6.50
Inspired by tales of ‘The Tunnel of Love’ in Ukraine, this sparkling bath bomb contains citrussy olibanum oil and sweet orris root powder, well known for its magical use of finding and holding on to love.
Love Letter bath bomb, £4 / €4.50
Secretly post this sweet treat to the one you admire the most, as this is a gift that keeps giving. A romantic, colour changing bath bomb with hydrating coconut milk for a creamy gentle soak, rich in olibanum and geranium oil for a deliciously sweet strawberry scent.
Love Bug bath bomb, £6 / €7
This fruity floral four-wheeler is the perfect bath bomb for anyone wanting an uplifting bathing experience, complete with multi-coloured bath art and a cheerful fragrance, thanks to plenty of lemon and orange oil. Under the hood is Lush’s glitter alternative, adding extra shimmer to the tub.
Lush has been sourcing its Sicilian lemon oil from the same family business for over 15 years. Lemons thrive under the Sicilian sun (wouldn’t we all?) and, grown without pesticides, they’re collected by hand and pressed entirely with their peel.
Love Burger bath bomb, £16 / €18
Lush’s Love Burger serves three loved-up courses; a zesty Sicilian lemon burger patty bubble bar, layered with Rhubarb & Custard scented salad soaps, cuddled between cherry-fragranced bath bomb buns! The ultimate bathing gift, bathers can use all components together or separately.
Passion shower gel, £8.50 / €10 – £27 / €32
For a hot and steamy shower, lather up with fresh red rose infusion and sweet passion fruit juice mixed in with mesmerising plastic-free sparkly lustre. This fruity, tropical and lively shower gel combines hydrating glycerine, soothing red rose petal infusion and brightening fresh passion fruit juice.
Posh Chocolate shower gel, £9 / €10.50 / £29 / €33
Looking for a chocolate box alternative this Valentine’s Day? This deliciously hydrating – and completely vegan – chocolate shower gel is packed with decadent cocoa powder and creamy hazelnut milk for the perfect sweet treat.
Frog Prince shower jelly, £7.50 / €8.50
Create your own fairytale this Valentine’s Day with the Frog Prince shower jelly, full of softening marshmallow root infusion and citrusy pomegranate juice for a refreshing and fun shower time!
Strawberry Heart soap, £6 / €7
Fresh strawberry soap hearts to be shared with loved ones – its gentle skincare ingredients make this the perfect family bathroom soap for everyone to use. Strawberries are full of antioxidants, as well as both malic and citric acids which keep the skin clean and bright – perfect for a soap!
Rose Argan massage bar, £12 / €15
This rose-scented solid massage oil melts as it comes into contact with skin, combining argan oil, Fair Trade shea butter and ruby cocoa liquor for a decadent massage experience. Super ingredient argan oil contains high amounts of vitamin E, anti-inflammatory and skin soothing fatty acids and oleic acid which protects and conditions the skin as well as hydrating.
Love Spell lush melt, £8 / €9.50
Designed to be used in an oil burner to scent the home, or in a bath to scent and deeply moisturise the body, this Lush Melt is rose and cinnamon scented especially for Valentine’s Day. Like a luxurious chocolate bar, this Lush Melt is smooth and creamy with warming cinnamon and delicate notes of floral rose to spark romance.
Sweet Talk lip scrub, £7.50 / €9.50
A raspberry seed oil lip scrub full of goodness, not just for lips but for the environment too – Lush purchases raspberry seed oil from a European company whose focus is to achieve zero-waste production – as these seeds are a byproduct of the fruit juice and jam industry!
Crush lip butter, £6 / €7
Give lips a sweep of hydrating oils and butters with the tangy taste of orange and grapefruit! This luscious lip butter is travel-sized, vegan and made with a perfectly smooth, whipped texture that instantly melts on the lips.
Cherry Chocolate gift, £16.50 / €19.50
Contents: Posh Chocolate shower gel, Cherry On Top soap
A decadent shower gift that will leave the skin smelling good enough to eat! Layer this duo together for a mouth-watering Black Forest Gateau scent.
Lots Of Love gift, £26 / €31
Contents: Passion bath bomb, Sex Bomb bath bomb, Peachy bath bomb, Whispering Hearts bath bomb
Whether you’re seeking lots of love or lots of long Lush soaks, this collection of fruity and floral fizzers has you covered, featuring Valentine’s Day exclusive, Whispering Hearts.
A Lush Kind Of Love gift, £55 / €64
Contents: Strawberry Crumble bubbleroon, Posh White Choc & Rose shower gel, Cherry On Top soap, Love Letter bath bomb, Whispering Heart bath bomb, Ro’s Argan body conditioner, Sex Bomb potted sugar scrub, 1 sheet of stickers
Countdown to the most romantic day of the year with 7 sensual bath and shower treats. Open up the perforated doors in this calendar and build the excitement with your partner, friends, housemates or simply for some self-care!
Love Struck bombshell, £11 / €12.50
A delightful two-in-one bath bomb full of soothing sea salt, refreshing bergamot oil and comforting blackcurrant absolute, harvested by a cooperative in Burgundy, France. Use the heart and arrow for multiple uses or indulge in the whole product for beautiful pink, blue and purple bath art.
Love Potion bath bomb, £3.75 / €4
Delight in this berry and caramel-scented charm, packed with popping candy and sprinkled with the root of the orris flower, traditionally used in ancient love potions! Pop in the tub for gorgeous lilac bath art, with conditioning almond oil for nutty, fruity and cherry notes.
Whispering Heart bath bomb, £6 / €7
Whisper your heart’s desire into this citrus filled bath bomb or, if gifting to your favourite person, write a secret note and pop it inside! The inventors added a loving dose of epsom salts to help you unwind and restore balance to tired, achy muscles.
Strawberry Crumble bubbleroon, £8 / €9.50
Treat that special someone to a creamy cocoa butter and berry bath with this bubbleroon! Strawberries have been long associated with Valentine’s Day and romance, but they also contain malic and citric acids (also known as fruits acids or AHAs) which keep the skin bright and clean.
Cherry Pop shower gel, £8 / €9.50 – £26 / €30
This mouth watering treat of fruity cherry and tangy lime oil has a magic trick! Watch as this colour changing shower gel transforms from dark green to a romantic cherry red when poured into the hand, packed with vitamins and soothing properties to brighten and moisturise the skin.
Posh White Choc & Rose body wash, £11 / €12.50 – £22 / €25
Shake up the tradition of giving flowers and chocolates this Valentine’s Day with this indulgent, vegan shower gel. Chocolate-lovers will love this creamy, silky wash featuring rose, vanilla and coconut milk to help hydrate even the most delicate skin.
Sex Bomb potted sugar scrub, £11 / €12.50 – £22 / €25
Use this seductive sugar scrub packed with rich jasmine absolute for an earthy floral aroma, leaving the skin irresistibly smooth and moisturised.
Lush sources Clary sage essential oil from a supplier in Hungary who reuses post-distillation material for compost and creates energy for their steam generation. Whenever possible, they capture rainwater for production and are actively working towards becoming carbon neutral with the help of EU grants.
Cherry On Top soap, £6 / €7
This luxuriously sweet soap is simply the cherry on top of a perfect Valentine’s Day, however you choose to celebrate! Inspired by Japanese fruit sandwich recipes, the cherry design insert is a labour of love, made and placed by hand, then topped with a creamy coconut soap base.
Dust The Two Of Us dusting powder, £11 / €12.50
Sparkle and shine this romantic season with Lush’s plastic free glitter made from synthetic fluorphlogopite, infused with jasmine absolute for an irresistible rich and floral scent.
Goodnight Sweetheart pillow mist, £12 / €15
A delicate, floral and slightly sweet pillow spray scented with ylang ylang, rose and jasmine, for an added touch of romance. Not just for pillows, this light fragrance can be spritzed onto pyjamas, throughout the bedroom to encourage sweet dreams, or as a perfume. The heady, sweet and floral scent of ylang ylang oil uplifts the mood and is said to reduce anxiety – it’s also considered a great aphrodisiac…
Shut Up And Kiss Me lip scrub, £7.50 / €9.50
Share a Valentine’s kiss with this irresistibly sweet lip scrub, packed with exfoliating caster sugar and jojoba oil for the smoothest, most kissable lips. With romantic rose oil and jasmine absolute for a sweet, floral scent.
Love Trip gift, £12 / €14
Contents: Love Letter bath bomb, Love Bug bath bomb, 1 sheet of stickers
Here’s a bathing duo just as sweet as they are! With romantic, colour changing Love Letter and fruity, uplifting Love Bug for a colourful bath art experience.
Sweet Talk lip care set, £17 / €
Contents: Crush lip butter, Sweet Talk lip scrub, Drawstring bag
This sweetly softening lip care set will get you Valentine’s date-ready for the most soft, kissable lips. Lovingly packaged in a drawstring pouch made from 100% organic cotton so you can take your lip care routine on the go!
Happy Frog gift, £39 / €45
Contents: Toby’s Magic Cow bath bomb, Frog Prince shower jelly, Goldfish bath bomb, Rainbow mini bubble bar, Reusable backpack
An utterly ribbiting collection of four uplifting bath and shower products, bound to put a spring in your step (or hop!) Wear the reusable organic cotton backpack with pride or to store your favourite Lush goodies.
Lush Spa… the ultimate self-care experience
Treat someone special (or yourself!) to the ultimate Lush experience, with a spa voucher to help relax and unwind. The Lush Spa aims to support the wellbeing of the body and mind, allowing relaxation to feel like your best self.
The Comforter?, £110, is one of Lush’s most popular spa treatments and the perfect indulgent Valentine’s Day gift, centred around a delightfully warming hot chocolate body scrub and a silky, skin softening rose body serum. The 60 minute treatment involves ‘endless’ massage techniques, perfect for relaxation, and was created to combine seriously good body care with mischievously good fun and escapism.
With restoring massage treatments, fresh and reviving facials, holistic sound baths, grounding treats for the feet and scalp, and indulgent bathing experiences, there is something for everyone. Spa vouchers are available to purchase in store or online.
Loving these romantically sweet treats?
Discover Lush’s delectable all-year-round gourmand collection
Sticky Dates body lotion, £11 / €13 – £22 / €26, Best Body Moisturiser Winner for the 2024 Cosmopolitan Winter Beauty Awards
Super Milk conditioning spray, £14 / €18.50 – £26 / €32
A triple whammy of deliciously creamy almond, coconut, and oat milks delivering essential softness and rehydration for all kinds of hair, whether that’s on the go, or on day three of your style. With yummy vanilla and sweet tonka, this nourishing and protective primer will leave you wanting more and more.
Scrubee body butter, £10 / €12.50
Get your skin sweet and bee happy! This indulgent and hydrating honey buffer can be used in the bath or shower, with ground coconut shell and almonds to scrub, plus cocoa butter, shea butter and coconut oil to nourish and moisturise. Be cautious leaving this irresistible treat unsupervised, you may find curious teeth marks in this one!
Chelsea Morning perfume, £20 / €25 – £40 / €50
In-house perfumer Emma Vincent created this gourmand-style scent inspired by the lyrics of the Joni Mitchell Song of the same name, particularly the line “and the sun poured in like butterscotch and stuck to all my senses”. It’s a sweet, citrusy, caramel fragrance with Tonka and Lemon Myrtle that both uplifts and provides comfort.
Let The Good Times Roll body spray, £25 / €35
A comforting scent of home and freshly baked brioche bread. The fragrance of this body spray conquers and inebriates with the warm and buttery notes of popcorn that blends with soft gourmand harmonies… wearing it is a delight!
notes to editors
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb.
Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 21.2 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.
In August 2024, Lush reached £100 million in charitable giving, supporting grassroot organisations and activists through multiple programs since 2007. In FY23 Lush donated just under 1% of the company turnover to grassroots groups driving tangible positive impact, showing commitment to a long term giving strategy.
Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
12:11