Lush Liverpool launches new Snow Fairy Milkshakes for exclusive Christmas pop-up

The UK’s most popular festive Lush product is now available as a delicious pink milkshake at Lush Liverpool! The sprinkle-topped Christmas drink is in celebration of the exclusive Snow Fairy installation in store, to highlight the joy of self-care with the sweet candy floss-scented range for a magical Christmas shopping experience.

In previous years, Lush Liverpool has dedicated their top floor for all festive products and events, including a Christmas Grotto in 2023, but this year the store has installed a brand new Snow Fairy Milkshake Bar on the ground floor, making it more accessible for all customers to enjoy. 

The Snow Fairy Milkshake Bar opened in Lush Liverpool on Friday 1st November and will be onsite until Christmas, exclusive to the city of Liverpool. The store alone sold over a whopping 13.5k of the sparkling shower gel last year, with over 800k bottles produced and sold in the UK & Ireland.

In the run up to Christmas, customers can indulge in delicious pink Snow Fairy milkshakes with iced matcha and fruity strawberry oat milk drinks on offer. At the Milkshake Bar customers can enjoy a range of activities, including a Glow Up Fairy make-up station with bespoke consultations so all can become their very own sugar plum fairy, as well as endless bottles of the pink magic potion on tap!

Along with brand new additions to the range, the 2024 Snow Fairy range has expanded to not just one iconic shower gel… but a whopping five variations of the sparkling potion, including one with 13 times more glitter than the original! All will be available at Liverpool’s Snow Fairy Milkshake Bar so customers can discover their favourite.

“Our Liverpool customers and fans of Snow Fairy are in for a treat this year! Introducing the Snow Fairy Milkshake Bar at Lush Liverpool – a delightful new installation for our city, we invite customers to indulge in a magical experience in this vibrant space. Enjoy the entire range of Snow Fairy products plus 5 enchanting Snow Fairy shower gels, all infused with the signature sweet scent. Come celebrate the joy of self-care in a playful new way—because every day deserves a sprinkle of fairy dust!”

– Sandra Byrne, Senior Manager, Lush Liverpool

Lush really does make Christmas, with all products handmade and manufactured in Dorset UK.  Last year, Lush produced and sold over 32 million products in the UK&I. From designing products using ethically sourced ingredients, to ensuring any packaging can be treasured and reused or returned to Lush’s Green Hub, customers can be assured that a little magic has been spread on their behalf whenever they buy a Lush gift. 

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About Lush Liverpool

Lush Liverpool Spa is the world’s largest Lush shop with a total retail space of 1814 sqm. Showcasing an array of exciting projects such as the in-store Shampoo Bar, a florist and a Perfume Library, Lush Liverpool is home to ideas that have been within the company for years. The third floor retail space of 392 sqm previously took part in ‘Cinema in the City’ with FACT. They also hosted art exhibitions including four installations of the 11th Biennial edition, ‘The Stomach and the Port’ and displayed All Out’s International LGBT+ Photo Exhibition in collaboration with MTV. Lush Liverpool regularly collaborates with Homotopia for events like LightNight and organises Drag Brunches with Filla Crack and Dross as well as Liverpool’s Queer Comedy Nights.