Bathing just got a little more Despicable with Lush
#MinionsxLush
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Bello! From fruity showers to despicably good skincare, Lush’s big bad new collab has landed. In celebration of Illumination’s new worldwide blockbuster, Despicable Me 4, the latest chapter in the most successful animated franchise in cinema history, Lush is assembling the film’s iconic global ambassadors: the Minions!
Lush’s latest Minions collaboration, like the Minions themselves, is designed to inspire joy and features gourmand fragrances, unique shapes and skin-loving ingredients.
Goggles Eye Pads (£7.50 each), packed with fresh aloe and hydrating carrageenan, soothe and soften the skin around the eyes. Featuring all the benefits without the plastic, these calming eye pads are 100% natural, vegan and self-preserving! After use, remove the label and add the biodegradable barrier paper to your home paper recycling or compost.
The best way to end a busy day of mischief-making is by running a bath, so Lush’s iconic bath bomb gets a yellow makeover with the Minion Bath Bomb (£6.50 each). Scented with the same fragrance as Lush’s delicious Banana Co-Wash (£11.00 for 100g), simply drop a fizzing Minion Bath Bomb in the tub and submerge. Stealing the moon can wait until tomorrow.
A warming bath and a cooling face mask go together like Minions and laughter, so opt for the blend of fresh banana, oatmeal and ground almonds in Lush’s new Respect! Power! Banana! Jelly Face Mask (£10.00 each). This face mask is best served cold – keep it in the fridge before using, and return the pot to your nearest Lush store for 50% off your next purchase.
Lush’s new BANANAAA Shower Cream (from £9.00 to £29.00) brings all the villains to the yard. Infused with vegan, skin-loving ingredients, including coconut cream and oatmeal for the softest skin in the horde, its creamy banana fragrance is certain to have these beloved icons thinking you’re the new leader. Like all of Lush’s shower gels and creams, this cheeky wash is housed in certified recycled Prevented Ocean Plastic™ bottles – the fresh, handmade cosmetics company has been using 100% recycled plastic for its clear bottles for over a decade, and this exciting next step sees it collecting discarded plastic from beaches to be reused again and again.
Release your inner Minion with Lush’s new range of fun, joyful products, available now via the Lush app, in select stores and at lush.com/uk in the UK
MINION Bath Bomb, £6.50
There’s nothing better than running an evil empire except running a steaming bath. A relentlessly cheery, banana-scented ball of fizz and fun.
GOGGLES Eye Pads, £7.50
Has your boss been in an accident that wasn’t their fault? Are you now on the lookout for a new super villain to serve? Soothe tired eyes after a long day of villain-spotting with this fresh aloe and hydrating carrageenan eye mask.
BANANAAA Shower Cream, £9.00/£19.00/£29.00
Doing a boss’s dirty work is no easy feat. That’s why you can’t be without this creamy, bananary-scented shower cream after a hard day’s badness.
RESPECT! POWER! BANANA! Jelly face mask, £10.00
Best served cold (like revenge), this despicably good blend of fresh banana, oatmeal and ground almonds loves your skin more than our favourite villians love Villain-Con.
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notes to editors
About Lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open source technologies and we support and elevate communities who feel the same.
Today, Lush operates in 52 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
For further information or interview requests please email lushpr@lush.co.uk or call 0207 434 3948
About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as the record breaking The Super Mario Bros. Movie, Dr. Seuss’ The Lorax, Dr. Seuss’ The Grinch and The Secret Life of Pets and Sing films. Illumination’s library includes three of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed $10 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures.
About Illumination’s Despicable Me & Minions
More than ten years after their creation, Gru, the world’s greatest supervillain, and the Minions are among the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me and Minions into the most successful animated film franchise in history, earning more than $5.4 billion at the worldwide box office.
The franchise includes Minions, one of the top five highest-grossing animated films of all time and the most profitable film in Universal’s history, as well as the Academy Award®– nominated Despicable Me 2 and Despicable Me 3, which made more than $1 billion at the global box office. In 2022, Minions: The Rise of Gru, shattered box office records with the highest grossing July 4th opening weekend in U.S. history and became the #1 film internationally and worldwide. Despicable Me 4, released in July 2024, opened at #1 in North America, giving the franchise the greatest number of #1 one opening weekends for an animated franchise ever.
Gru is one of the few protagonists who is also an antagonist, whose sweet and subversive qualities make him relatable to all audiences. Bright yellow, instantly unforgettable, speaking a language that no one knows but that everyone can understand, the Minions— including Kevin, Bob, Stuart and Otto —have become icons of self-expression in pop culture on every continent of the globe.
Beneath the over-the-top antics and seemingly misguided intentions of the Minions, the franchise explores themes of loyalty, friendship and an unspoken narrative about the families we choose and devote ourselves to defending. The franchise reflects the idea that whoever you are, or whatever your dreams, you can find your tribe and become a family, no matter how unconventional.
About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation.
More information is available at universalproductsexperiences.com
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