Win prizes this Easter Holiday at Lush x Shrek’s Fairground in the heart of Soho, London
For DreamWorks Animation’s Shrek fans enjoying the Easter Holidays in London, the city of Duloc will be arriving in the heart of Soho, with a fairground inspired experience to celebrate the launch of the upcoming Lush x Shrek collaboration.
Open for six weeks from 22nd March until 3rd May, from 11am until 6pm Monday to Saturday, this pop-up is designed to make visitors feel as though they have stepped right into a fairground far, far away.
The pop-up at Lush Studio Soho (67-71 Beak St, Carnaby, London W1F 9SW) is open for customers to get hands on with interactive games perfect for children and adults alike, with all fans of Shrek and Lush able to win Lush x Shrek product prizes. Shrek fairground inspired games will include ‘Hook a Donkey,’ HoopLa games with prizes to win and plenty of photo opportunities including an enchanted magic mirror.
During their visit, attendees can also shop limited edition products from the Lush x Shrek collection.
About the Lush x Shrek collection:
Just like onions, this collection has layers. Inspired by Shrek’s journey from a self-loathing to a self-accepting ogre, the range aims to bring joy and Shrek’s irreverent humour to the worlds of beauty and wellbeing – showing that there is no one way to be beautiful and feel good – wellness can be a swampy ogre bath too!
The new, limited-edition collection features Get Out Of My Swamp shower slime, Shrek Swamp bath bomb and Fiona shower gel, complete with new and exclusive fragrances, as well as returning favourite scents for Gingy and Donkey bubble bars.
The Fiona shower gel has a light, fresh and fruity scent of lime and green grass, featuring lime, pine and buchu oils and mango leaf absolute, while Shrek Swamp is scented with rich, deep chocolate mixed with a refreshing, minty and spicy top note thanks to peppermint, pink pepper and vanilla.
Lush’s best selling Mask of Magnaminty face and body mask, fondly referred to as ‘Shrek Pack’ by customers in South Korea for its ogre-like green hue, will also be donning a special Shrek label to celebrate the collaboration. With over 1,000 five-star reviews on the Lush website, the mask is a customer favourite worldwide for those with oily, acne prone skin.
Make like Shrek and harness the power of the swamp for a slimy body wash that will leave users feeling soft and silky.
Wheatgrass, an antioxidant packed with Vitamins A, E and C, will leave skin bright and soothed, while cornstarch not only helps to create the texture of this sublime slime, but is also fantastically softening on the skin.
Be ogre-joyed with this fairytale blend of fresh, fruity fragrance transformed into a beautifully cleansing shower gel.
Packed with Vitamin C, Fresh Cucumber Juice cools and soothes the skin while giving it the healthy, radiant glow of an ogre in love. Sourced from South Africa, Buchu oil adds a fresh berry note to this fruity fragrance.
Do you know the muffin man? Well, get acquainted with the scent of freshly baked goods in the form of everyone’s favourite gingerbread man! Crumble under running water to release sweetly scented bubbles and swish around for even more suds!
The Lush x Shrek collection launches exclusively on the Lush website and via the Lush app at 9am on Friday 22nd March 2024.
For those unable to make it to Soho, there are plenty of other exciting opportunities to embrace the swamp aesthetic. Shrek fans will be able to bathe like their hero in Lush’s new ‘Book a Swamp’ spa experience, exclusively in the Edinburgh Lush Spa.
From Monday 25th March, spa goers will be able to wallow in this immersive private bathroom themed around the movie’s iconic opening sequence, when Shrek showers in mud, brushes his teeth with goo and blows bubbles in his pond.
Don’t be a Farquad! Users can unleash their very own swamp at bath time with this cheeky bath bomb.
It might be swampy, but this blend of rhassoul mud, oakmoss and seaweed, hand harvested from the Japanese coastline, will leave skin feeling softened and cared for.
A fairytale blend of lime and mango leaf with notes of fresh juicy melon and crisp green apple, spritz directly onto skin to release a freshly scented fantasy.
Distilled into an absolute, mango leaves give a tropical green note that transports users to holidays far, far away. Fruity? Floral? Fresh? The real joy of this complex fragrance is that it changes on the skin throughout the wear.
Where would a brave knight be without his noble steed? Have Donkey join the party with this sweet ballistic, scented with waffle-y notes of cosy spiced caramel.
Drop Donkey into a nice hot bath to release swirls of colour and waffle-sweet fragrance.
about lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb.
Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 21.2 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.
Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
About DreamWorks Animation’s SHREK
For the past two decades, children of all ages have been enchanted by the delightfully irreverent adventures of a frightfully misunderstood ogre and his ragtag group of roguish fairytale folk. Beginning with Shrek, the 2002 Academy Award® winner for Best Animated Feature, Shrek, Fiona, Donkey, Puss in Boots and their signature friends, family and tormentors have grown into an indelible part of pop culture—through a series of four films that have earned more than $2.9 billion and spawneda global live-touring show,an immersive, top-tourist destination in London, as well as popular events and attractions across Universal Destinations & Resorts theme parks worldwide.
About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
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