Viral Lush scalp care product sales up +264% as trend grows

In a time when hair trends come and go, one aspect of hair care that is often overlooked is the scalp. A healthy scalp is not only the foundation of beautiful hair; it’s what makes hair thrive.

Lush, known for its commitment to ethically sourced ingredients and innovative products, unveils an expertly curated scalp care routine recommended by trichology expert Mark Constantine, Lush Co-Founder and product inventor, and Daisy Evans, Lush Hair Category Lead.

Why does caring for your scalp matter?

Caring for your scalp is crucial to maintaining healthy, beautiful hair. A well-nourished scalp provides the ideal environment for strong hair growth and prevents common problems that can affect the appearance and health of your hair.

“Your scalp is the flowerbed and soil from which your hair grows,” says Daisy Evans. Taking care of your hair really begins with caring for your scalp. It’s not just about fixing issues as they arise; it’s about promoting a healthy, happy scalp environment, which in turn will prevent things like dandruff, sensitivity, or congestion.”

Mark Constantine echoes this, “Scalp health is the number one thing we look at first and foremost in hair care”. Mark started his career hairdressing and then dove into Trichology – the study and science of the hair and scalp. His firsthand experience of seeing how using proper product and routine can transform hair and scalp health underpins the products on Lush shelves today.

Step 1: Pre-treat

Begin your scalp care journey by softening the scalp with Roots scalp pre-treatment, an invigorating triple mint blend of fresh mint, peppermint and spearmint. As Mark Constantine says, “The Japanese have a very different attitude to the scalp compared to in the west. They believe that everything starts there. That’s why we made Roots – a very simple product that encourages hair growth that increases blood flow to the scalp whilst slowing hair fall.”

Roots has boomed in popularity online, sales on 5th January 2025 were +264% up on the same day last year! Customers say…

★★★★★ “WHAT a difference!! After just one application the itchiness was massively reduced; and after a second application it was totally gone!” – Louise C

For targeted care, Daisy Evans recommends Superbalm, a scalp balm featuring salicylic acid. “Superbalm’s unique formulation with a coconut oil base and salicylic acid provides intensive hydration and relief, promoting a healthy scalp environment,” says Daisy. Massage this nourishing blend targeting specific areas of physical discomfort to soothe and moisturise, leaving it on for 20 minutes before rinsing.

Step 2: Exfoliate and cleanse

Revitalise your scalp with Rehab Salty Shampoo, enriched with hand-harvested coarse sea salt paired with fruit enzymes. Pineapple, papaya, mango, and kiwi are enzymic and rich AHA’s. They work to break down dirt, excess oil and dead skin cells. This paired with a physical scrub from coarse sea salt removes impurities for a deeply cleansed and rejuvenated scalp. Daisy Evans emphasises, “Rehab Salty’s exfoliating properties leave your scalp feeling refreshed and your hair shiny, making it an essential step in your scalp care routine.”

★★★★★ “I have tried everything for my wavy/curly hair and this is hands down my favorite deep cleanse shampoo.” – em_ily

Step 3: Protect

Use your favourite conditioner, and finish off with award-winning leave-in Super Milk Hair Primer spray. Beautifully versatile for all types of hair, it adds essential hydration and protection against the elements. Enriched with a triple whammy of conditioning almond, coconut, and oat milks, it will lightly moisturise without weighing the hair down.

★★★★★ “Oh my gosh it literally is the best thing I’ve ever smelt. I have gotten so many compliments as well, people have genuinely stopped and asked what I’m wearing. And I love how it lingers for ages in your hair like I’ll wash my hair and the next day I can still smell it! Run and buy it now” – 25wbtbyeaiwgabftwbsa

“Oats are wonderful on the skin and scalp to soothe. If you’re wearing your hair in protective styles and braids, you can spray Super Milk directly onto the scalp to offer relief and hydration between washes.” says Daisy.

“Sulphates predominate when washing hair. They are anionic – meaning they put an electrical charge in the hair and make it flyaway and split ends stick up. To counteract it, you need a cationic. This hair primer is the king of the cationic which is why it has become a bestseller. In this case, the cationic is antiseptic, anti static, increases comb-through and leaves the hair in perfect condition.” adds Mark.

“This simple routine will keep your scalp in top tip condition” concludes Daisy. “With regular use, you’ll notice stronger, shinier hair and a happy scalp”.

About the authors

Daisy Evans is dedicated to creating positive change in the hair care industry, both with steering new product development and providing customers with unique and personalised hair salon experiences that put the client first.

Daisy’s background is a hair stylist, where she gained years of experience working first-hand with customers hair, being the link between hair product and services working in synergy with the unique desires of customers.

Since her journey began at Lush in 2018, Daisy has invented the new henna shade, Venetian, and improved the lustre and coverage of the henna range 20 years after their original invention. She has also impacted global product launches, where we have seen fun Barbie Pink shampoo go viral, and new core range shape into including SLS-free Tofu shampoo, along with staple hair products for a variety of effects on different hair types.

Beyond products, Daisy is an advocate for celebrating individuality through bespoke salon services. She established “The Shampoo Bar,” a fun and client-centred hair salon concept within Lush’s Anchor stores and larger shops. This concept aligns with Lush’s commitment to plastic-free solutions, offering a unique, unhurried hair washing experience with options for hard or soft water, coupled with educational hair styling by Lush hair stylists.

In December 2023, Lush HairLab, Lush’s first stand-alone hair salon opened its doors. Offering an experience that includes botanical hair washing, the choice between hard and soft water, herbal head spa experiences, expert haircuts, henna treatments, educational hair styling, a hair product shop, café, and HairLab merchandise. HairLab’s mission is to provide a safe and welcoming space for customers to truly celebrate their unique selves, without imposing any specific aesthetic or beauty standards onto them. Daisy believes in giving hair artists enough time to truly listen to their guests, providing them with the tools to carve-out a 5 star hair experience.

Mark Constantine co founded Lush with five friends and creative confidants in 1995 after the collapse of previous mail order business Cosmetics To Go. Mark has been a key driving force behind the business for 30 years and also works as part of the product development team creating hair, skincare and body creams as well as decadent Lush spa treatments.

Challenging the business to create fresh, innovative and anarchic cosmetic products, it is some of Mark’s beliefs that Lush is based on and that have become the backbone of the company. Lush’s stringent and pioneering “against animal testing” policy is just one example of how his strong beliefs have transformed the cosmetics industry – he introduced a Supplier Specific Boycott Policy, which means that Lush will not buy any ingredient from any supplier that tests any of its materials on animals for any purpose. This policy is unique in its field and is different and distinct from the Fixed Cut-Off Date policy employed by the Humane Cosmetics Standard.

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