Turn flight mode on and unwind with the How to Train Your Dragon x Lush collaboration

In celebration of the highly anticipated global release of Universal Pictures’ live-action reimagining of DreamWorks Animation’s How to Train Your Dragon arriving in cinemas on June 13, 2025, Lush has teamed up again with Universal Products & Experiences to launch a range of products fit for all Vikings and dragons alike! 

Lush didn’t wing it with the How to Train Your Dragon x Lush collaboration, they really took to the skies and developed products across bath, shower, soap, fragrance, hair/beard and accessories categories. With exciting scents and iconic character inspiration, get ready to bring the joy of Berk to your morning routine!

On the rugged isle of Berk, where Vikings and dragons have been bitter enemies for generations, Hiccup (Mason Thames) stands apart. The inventive yet overlooked son of Chief Stoick the Vast (Gerard Butler, reprising his voice role from the animated franchise), Hiccup defies centuries of tradition when he befriends Toothless, a feared Night Fury dragon. Their unlikely bond reveals the true nature of dragons, challenging the very foundations of Viking society.

As an ancient threat emerges, endangering both Vikings and dragons, Hiccup’s friendship with Toothless becomes the key to forging a new future. Together, they must navigate the delicate path toward peace, soaring beyond the boundaries of their worlds and redefining what it means to be a hero and a leader.

The How to Train Your Dragon x Lush collaboration is launching on on the Lush app on 21st May in UK&I shops and online on 22nd May.

Toothless Bath Bomb

£7.00
While other places have ponies or parrots, we have bath bombs. Don’t believe the legends about Night Furies; this one’s surprisingly sweet – even with the spearmint plasma blast. Part of our limited-edition How to Train Your Dragon x Lush collab.

Astrid’s Axe Bubble Wand

£12.00

Strong, skilled and determined — Astrid’s Axe takes centre stage in this How to Train Your Dragon x Lush collaboration, creating a bubble bath for the ages. Strike the axe through hot water and watch its true power unfold. Mountainous herbal-scented bubbles will appear across warm bath water with impressive speed.

Chief Stoick Hair and Beard Oil

£18.00

Forget dragons, it’s the beards that really need training on Berk. Tame rebellious rogue hairs and windswept whiskers with this spicy and strengthening How to Train Your Dragon x Lush hair and beard oil. You’ll not only lead like the Chief of Berk, you’ll look like one too.

Gobber’s Comb Hair and Beard Comb

£10.00

Tame and detangle those striking Viking beards and long tresses with our How to Train Your Dragon x Lush hair and beard comb! A 100% recycled plastic comb to help with your morning beard and hair ritual. Use alongside our Chief Stoick hair and beard oil for total beard control.

Monstrous Nightmare Shower Gel

£10.00 100g, £21.00 250g, £32.00 500g

Only the boldest Vikings will go after this powerful cleanse. How to Train Your Dragon x Lush have forged two striking gels and then marbled them together to create this fiery, cinnamon- and clove-scented spectacle.

Hiccup Body Spray

£35.00

You have the heart of a chief … but that doesn’t mean you need to smell like one. While you were out changing the course of history, we’ve perfected a new scent worthy of a fearless flyer. How to Train Your Dragon x Lush have come together to create a rich, woody fragrance that blends bergamot oil to create a bold yet reviving body spray that could warm even the people of Berk.

Toothless Tail Soap

£5.00
A How to Train Your Dragon x Lush soap forged for bathers heading into battle. Lather up Toothless and his two-toned tail, invigorating the skin with a mint infusion and scrubby activated charcoal — suds that’ll help you conquer the skies and that stubborn Viking stench…

NOTES TO EDITor:

About Lush

Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open source technologies and we support and elevate communities who feel the same.

Today, Lush operates in 52 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. 

For further information or interview requests please email lushpr@lush.co.uk or call 0207 434 3948

About Universal Pictures How to Train Your Dragon  

From three-time Oscar^® nominee and Golden Globe winner Dean DeBlois, the creative visionary behind DreamWorks Animation’s acclaimed How to Train Your Dragon trilogy, comes a stunning live-action reimagining of the film that launched the beloved franchise.   

On the rugged isle of Berk, where Vikings and dragons have been bitter enemies for generations, Hiccup (Mason Thames; The Black Phone, For All Mankind) stands apart. The inventive yet overlooked son of Chief Stoick the Vast (Gerard Butler, reprising his voice role from the animated franchise), Hiccup defies centuries of tradition when he befriends Toothless, a feared Night Fury dragon. Their unlikely bond reveals the true nature of dragons, challenging the very foundations of Viking society.   

With the fierce and ambitious Astrid (BAFTA nominee Nico Parker; Dumbo, The Last of Us) and the village’s quirky blacksmith Gobber (Nick Frost; Snow White and the Huntsman, Shaun of the Dead) by his side, Hiccup confronts a world torn by fear and misunderstanding. As an ancient threat emerges, endangering both Vikings and dragons, Hiccup’s friendship with Toothless becomes the key to forging a new future. Together, they must navigate the delicate path toward peace, soaring beyond the boundaries of their worlds and redefining what it means to be a hero and a leader.   

The film also stars Julian Dennison (Deadpool 2), Gabriel Howell (Bodies), Bronwyn James (Wicked), Harry Trevaldwyn (Smothered), Ruth Codd (The Midnight Club), BAFTA nominee Peter Serafinowicz (Guardians of the Galaxy) and Murray McArthur (Game of Thrones).  

How to Train Your Dragon is written, produced and directed by DeBlois. It is also produced by four-time Oscar^® nominee Marc Platt (Wicked, La La Land) and Emmy winner Adam Siegel (Drive, 2 Guns). How To Train Your Dragon is part of the Filmed For IMAX^® Program, which offers filmmakers IMAX^® technology to help them deliver the most immersive movie experience to audiences around the world.   

Inspired by Cressida Cowell’s New York Times bestselling book series, DreamWorks Animation’s How to Train Your Dragon franchise has captivated global audiences, earning four Academy Award^® nominations and grossing more than $1.6 billion at the global box-office. Now, through cutting-edge visual effects, DeBlois transforms his beloved animated saga into a breathtaking live-action spectacle, bringing the epic adventures of Hiccup and Toothless to life with jaw-dropping realism as they discover the true meaning of friendship, courage and destiny.   

About UNIVERSAL PRODUCTS & EXPERIENCES   

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.