The Poetry Pharmacy is coming to 
LUSH Oxford Street from 1st June

Following on from the success of the pop up in Lush Studios, Soho, The Poetry Pharmacy will return to a permanent location within Lush Oxford Street, situated on the first floor and occupying 62 sq ft.

Founded by poet Deborah Alma, The Poetry Pharmacy specialises in poetry on prescription – to aid with a variety of emotional ailments. Customers can browse poetic remedies in the form of beautiful books curated by emotion, to a range of Poemcetamol pills and other bookish delights or be prescribed good coffee and cake in the Dispensary Coffee Shop. 

Whether you are suffering from the stresses of the modern world or the pain of a broken heart or simply need a tonic for the spirits, The Poetry Pharmacy has a poetic remedy for you.

Lush’s collaboration started after poetry lover Mark Constantine, Co-founder and CEO got in touch with Alma, after The Poetry Pharmacy was shortlisted in 2021 for an Independent Business Award in a competition run by entrepreneur and champion of small businesses Holly Tucker.  Lush was on the judging panel and a friendship with Mark and then, more widely, members of the Lush team began.  

Since then poetry has featured in the Lush Spa, products and gift range.  Mark Constantine and Deborah Alma are currently writing a book entitled The Poetry Business School coming later this year. The book is a dialogue and mentoring relationship through emails and poetry charting the journey to The Poetry Pharmacy opening its first London location.. 

Deborah Alma commented: 

“My long term mission has been to bypass the gatekeepers and bring poetry to more people in playful and engaging ways; and I couldn’t have wished for a better place to do it. With the generous support of Lush, now poetry will be on the most famous shopping street in the world!”

The Poetry Pharmacy can be visited from 1st June during Lush Oxford Street’s opening hours (Monday – Saturday 10am – 9pm, Sunday 11am – 5pm).

Set over three floors, Lush on Oxford Street features an array of innovative and engaging experiences and offerings, such as the Lush Spa, an in-store florist and a Perfume Library.

notes to editors

About Lush:

Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine OBE in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it.’

Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open-source technologies and we support and elevate communities who feel the same.

Today, Lush operates in 52 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.

For more information please email lushpr@lush.co.uk.

For interview requests for Mark Constantine OBE, please email: gina.wheatley@lush.co.uk 

About the Poetry Pharmacy

The world’s first walk in Poetry Pharmacy was opened in 2019 in Bishop’s Castle, Shropshire, by Emergency Poet Deborah Alma and her partner poet and lecturer James Sheard.  Deborah had spent years travelling around events and festivals in her vintage ambulance, dispensing Poetry on Prescription, and opening a more permanent base from which to operate seemed the logical next step.  The Poetry Pharmacy has moved from success to success, most recently being awarded Regional Independent Bookshop of the Year from the British Book Awards.

For more information or photos please contact Deb Alma at djralma@poetrypharmacy.co.uk