Shed the Old, Strike Gold

Lush’s Year of Snake 2025 Collection

Tisss’ the season for growth! To celebrate the Year of the Snake in 2025, Lush is launching the largest Lunar New Year collection ever that includes a collection of uplifting products! This exclusive collection will be available online and in Lush  stores from 30th December 2024. Let’s welcome the year of renewal and growth.

Lunar New Year is one of the most important festivals in Asia. According to the traditional lunar calendar, it heralds the start of a new year. People celebrate the season with family reunions and heartfelt greetings.

Lush, a diversified and creative cosmetic company, strives to create products that meet various needs by incorporating authentic voices from different communities and cultures. This special Lunar New Year exclusive collection has been created through collaboration between the Lush UK, Japan and Greater China teams.

The Year of the Snake symbolizes renewal and growth. Lush invites everyone to embrace fresh beginnings with these new products. Just as a snake sheds its skin, it’s time to let go of what holds you back and create space for new possibilities. Embrace the freshness of the season as you welcome new beginnings. Whether you prefer bathing or showering, shed the old and discover the gold within — be it a brighter mood, smoother skin, or simply a moment of joy.

2025 Lunar New Year Collection: 

Rebirth Bath Bomb, £6 / € 7

There’s no better time to start fresh and grow your potential—the year of the snake is here, and we want to help you make a strong start!. Drop it into warm bathwaters for a shiny, soothing soak infused with sweet wild orange and lime oils. Lay back, listen to the popping candy and manifest your most successful year yet. 

Swirl Of Happiness Sugar Scrub, £10 / € 11.50

It’s time to shed old skin and enter the new year feeling fresh, fabulous and ready to hit the ground running. Scrub up with exfoliating caster sugar while nourishing Fair Trade organic cocoa butter and extra virgin coconut oil to soothe and hydrate the skin. Pairing grapefruit and bergamot oil is what happiness smells like, so scrub up and enter the new year feeling totally joyful. 

Sunrise Shower Gel, from £8 / €9.50

With the new year’s first sunrise comes a shedload of hope and good luck. Just in case, why not seal the deal with a happy helping of sunny shower gel?  Lather with Sicilian lemon oil and let glycerine hydrate your skin before rinsing and starting anew.

Vibrant Viper Knot Wrap 50x50cm, £6 € 7

This vivacious little viper welcomes you into the new year with excitement, anticipation and a whole lot of style. The Year of the Snake encourages you to shed doubt, trust your wisdom and intuition, and renew your potential—it’s time to bring those aspirations to fruition! 

This was designed by Cheng Peng, a graphic designer and illustrator based in Shenzhen, China. Her works especially focus on typography, illustration and poster design. She believes that graphics and colours can express herself more effectively than words.

“The inspiration for the illustration comes from Chinese paper-cutting art, which has a tradition of using paper cuts as decorations during the Chinese Lunar New Year. I altered the proportions of the snake’s head and body to give it a more modern and stylish appearance, while still retaining the decorative patterns. I used continuous and repetitive forms to enhance the aesthetic beauty of traditional decoration.” – Designer, Cheng Peng

Serpentine Celebration Gift, £15.50 / € 18.00

The dawn of a new year brings hope and promise. Begin by reinventing your self-care routine or gift to a loved one looking for a fresh start with the Rebirth bath bomb and Sunrise shower gel. This is the time to push your potential and hit the ground running!

Lush collaborated with Cheng Peng to design this gift box, inspired by traditional Chinese paper-cutting art and printed on 100% recycled paper. The inner box is made of 100% recycled board and filled with biodegradable eco-flo to keep your products safe.

Gift contains: Sunrise Shower Gel 100g and Rebirth Bath Bomb 

notes to editors

For further information or comment, please email lushpr@lush.co.uk

Notes to Editors

Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb.

Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 21.2 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.

In August 2024, Lush reached £100 million in charitable giving, supporting grassroot organisations and activists through multiple programs since 2007. In FY23 Lush donated just under 1% of the company turnover to grassroots groups driving tangible positive impact, showing commitment to a long term giving strategy.

Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.