Rave & Bathe with Lush x Glitterbox!

The fresh and handmade cosmetic company is excited to announce a special partnership with nightlife phenomenon and label Glitterbox, which kicks off in spectacular style with a party at the Lush House as part of the SXSW Festival 2023!

Glitterbox will take over the Lush House (85 Rainey St, Austin, TX) on the evening of Sunday 12th March, with live performances from vocal trio Dames Brown and DJ Melvo Baptiste. 

Bringing onboard talent from across the label’s roster, the exquisite Detroit supergroup Dames Brown will showcase a preview of their forthcoming soul and funk-infused album, alongside Glitterbox favourite Melvo Baptiste who will be hitting the decks with his unique blend of rare groove, funk and disco-house.

 Accompanying the music will be Glitterbox’s world-class performers and entertainers, treating Austin to something really out of the ordinary!

As well as ‘taking over’ the Lush House for an afternoon of conversations around wellbeing and dance music and an evening of uplifting soulful disco house, Glitterbox x Lush are also launching a special product collection in celebration of the partnership.  There will be an exclusive and limited edition drop of products only available at the Lush House over its 4 day stint at SXSW 2023 (10th-13th March). 

A concept that is all about being able to express yourself freely and leave your inhibitions at the door, Glitterbox is the perfect partner for Lush, a brand who believes that all are welcome and advocates for inclusivity, equity and freedom of movement. 

Audiences will also be able to download the Lush App and get access to the Bathe feature, an immersive audio-visual experience that will elevate your bathtime, aid relaxation and help to create different moods.  There will be two exclusive Glitterbox playlists available on Bathe, to transport users to the golden era of disco from the comfort of their own bathtub. 

Speaking about the collaboration, Kalem Brinkworth, Collaborations and Concepts Senior Creative at Lush,  said:

“We’re so excited to be partnering up with Glitterbox to create a limited range of products inspired by party nights and upbeat music. Self-care can be dancing to music and getting ready to rave, and that’s exactly what this collaboration is all about. With a range of glittery bath and body cosmetics that encompasses the spirit of dance culture and having fun, we can’t wait for our customers to experience the magic of Lush x Glitterbox.”

Amanda Hamilton, Events, Production & Glitterbox Creative Manager said:

“It has been a dream to work alongside the Lush team and it feels incredible to finally be able to reveal our Rave and Bathe collaboration with them. We are proud to have created a product range that is fuelled by asynergy of self-love, music, freedom of expression and fun! We can’t think of a better way to celebrate the launch than with a packed schedule of activity at South by Southwest, where we get to bring together our artists and talent for a special takeover. This is only the beginning, stay tuned for more!”

Lush x Glitterbox product collection – ‘Rave’

This part of the collection is all about the fun of getting ready to go out, with the excitement fizzing and the anticipation of the night ahead – wrapped in the magic of creating unique identities and feeling good about yourself!

Transport yourself to the glittering dancefloors of the 70s, with all its glamour and decadence.  A disco ball for the bathtub, packed full of fresh and playful grapefruit oil, floral petitgrain, and a sprinkling of environmentally-friendly lustre to leave you dazzling and dance floor ready. 

For skin that shines … Glow up with the return of Lush fan favourite shimmer bar, Shimmy Shimmy, in a new shape!  The Fair Trade shea and cocoa butters will leave your skin soft and lovely too. 

HOW TO USE:

Gently stroke the bar onto any area you want to highlight, allowing the bar to lightly melt on the skin to leave moisture and lustre.

Melt warning: this product is made with ingredients that allow it to soften around body temperature. During hot spells, it may melt. 

An apple orchard scented glitter filled soap of warming cinnamon leaf and earthy oak moss.

Bring a sparkle to your skin as you spritz this uplifting fragrance over the body and clothes (just avoid those sensitive spots). Shake, spritz and get ready to party!  Full of fresh and playful grapefruit oil, floral petitgrain, and a sprinkling of environmentally-friendly lustre to help you refresh, revitalise, and keep on dancing day or night. 

For further information or interview requests please email lushpr@lush.co.uk or call 0207 434 3948

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Notes to editors: 

About Lush

Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well known creations is the bath bomb.  

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet.  The ultimate goal is to leave the world Lusher than we found it.  Lush operates a strict policy against animal testing and lead the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer.  Today Lush operates in 49 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. lush.com

About Glitterbox

Glitterbox is a nightlife phenomenon and record label conceptualised in 2014 by Simon Dunmore, founder of house music institution Defected Records. Since its inception, Glitterbox has generated an inclusive, uplifting party atmosphere designed to unite all ages, persuasions and walks of life on the dancefloor. 

Hosting events at world renowned venues, Glitterbox calls on the world’s most respected DJs such as Louie Vega, Kenny Dope, Jayda G, Bob Sinclar, Dimitri From Paris, Honey Dijon, Purple Disco Machine, Moodymann, plus rising stars Kiddy Smile, Natasha Diggs, DJ Holographic, Dirty Channels and PAs from disco titans Kathy Sledge, Jocelyn Brown, Barbara Tucker and songstress Róisín Murphy.

Moving mind, body and soul, the party’s dancers, performers and world class production collide to create unforgettable moments across the globe. Powering dancefloors at venues such as Ibiza super club HÏ, London’s Printworks, The Warehouse Project, Creamfields, IVY Sydney, Tomorrowland, Rex Club in Paris and New York’s iconic Pride and House of Yes, the award-winning imprint continues to be an authoritative voice for 21st century disco and truly a force to be reckoned with in global nightlife culture.