Lush X The Super Mario Bros. Movie
Press Release
Power-up your bathing as Lush joins forces with Nintendo + Illumination’s The Super Mario Bros. Movie to launch a limited-edition range of products.
Exclusively available on the Lush website, app and in stores nationwide, the Lush X The Super Mario Bros. Movie collection will arrive on 24 March 2023.
Nintendo + Illumination’s The Super Mario Bros. Movie arrives in Cinemas April 5, 2023
The collaboration that no one thought they needed ‘till now! The fresh handmade cosmetics company, Lush, is releasing an exclusive product collection ahead of Nintendo + Illumination’s new animated action comedy The Super Mario Bros. Movie (in cinemas April 5), featuring a Princess Peach body spray, Mario and Luigi shower gels and a first-of-its-kind ‘surprise’ mystery Question Block bath bomb with power-up soaps hidden inside!
Exclusively available in Lush stores, on the Lush app and online, the Lush X The Super Mario Bros. Movie collection gives fans the chance to get their hands on a limited-edition 8-piece range based on some of the most popular characters from The Super Mario Bros. Movie.
The first product of its kind, which Lush has never created before, is the Question Block bath bomb with a hidden collectable power-up soap inside, each with its own unique fragrance and colour. From mischievous mushrooms, to the elusive and exclusive gold star, there are six to choose from!
Two new shower gels are hitting the shelves, which promise to brighten up any bathroom: a red nostalgic cola-cube-scented Mario shower gel packed with cleansing pomegranate juice, and a fluorescent green Luigi shower gel scented with crisp, clean apple and rose absolute.
A Gold Coin soap featuring fan favourite ‘Honey I Washed the Kids’ scent will clean even the hardest working adventurers, with its golden, honey-scented suds.
Lush has dedicated a body spray to the heroine of the movie, the iconic Princess Peach, creating an entirely new scent: a juicy blend of peaches and pineapple.
Perfectly pink and packed with peach juice, this skin-softening shower jelly is filled with the power of soothing seaweed and mood-boosting litsea cubeba. The fresh, mouth-watering notes of peach and pineapple create a tropical fruit medley reminiscent of sweet, sandy shores.
Quell Bowser’s fury with a spicy shower jelly that you’ll just lava! A cunning combination of cosy cinnamon leaf oil, zingy lime and sweet benzoin work together to create a warming fragrance that could calm even the King of the Koopas. Unleash the power of soothing seaweed to leave your skin feeling soft, cleansed and cared for.
Fans of the movie also will be able to create their own bespoke mystery gift boxes (from £4), by adding in their favourite products from the exclusive range packaged in an iconic yellow Question Block box.
“We’re thrilled with the Lush X The Super Mario Bros. Movie collaboration,” said Stephanie Kraus, SVP Global Design and Product Development, Universal Products & Experiences. “The collection is innovative and iconic with surprise and delight elements inspired by the film, and we can’t wait for the reaction from fans.”
Exclusively available on the Lush website, app and in stores nationwide, the Lush X The Super Mario Bros. Movie collection will arrive on 24 March 2023.
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About The Super Mario Bros. Movie
From Illumination and Nintendo comes a new animated film based on the world of Super Mario Bros. The film will be released in North America on April 5, 2023, and in Japan on April 28, 2023.
Directed by Aaron Horvath and Michael Jelenic (collaborators on Teen Titans Go!, Teen Titans Go! To the Movies) from a screenplay by Matthew Fogel (The LEGO Movie 2: The Second Part, Illumination’s Minions: The Rise of Gru), the film stars Chris Pratt as Mario, Anya Taylor-Joy as Princess Peach, Charlie Day as Luigi, Jack Black as Bowser, Keegan-Michael Key as Toad, Seth Rogen as Donkey Kong, Fred Armisen as Cranky Kong, Kevin Michael Richardson as Kamek and Sebastian Maniscalco as Spike.
The film is produced by Illumination founder and CEO Chris Meledandri and by Shigeru Miyamoto for Nintendo. The film is co-financed by Universal Pictures and Nintendo and released worldwide by Universal Pictures.
About Nintendo
Nintendo Co., Ltd., founded in 1889, and headquartered in Kyoto, Japan, has created characters and game series that have become household names worldwide, such as Mario™, through its integrated hardware and software business. From the launch of the Nintendo Entertainment System™ in 1983, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world.
About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as Dr. Seuss’ The Lorax, Dr. Seuss’ The Grinch and The Secret Life of Pets and Sing films.
Illumination’s soon-to-be released The Super Mario Bros. Movie will join a studio library that includes two of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $8 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures. Illumination’s upcoming films include the new Super Mario Bros. film in April 2023 and Migration in December 2023.
About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Parks & Resorts, part of NBCUniversal, a subsidiary of Comcast Corporation.
More information is available at universalproductsexperiences.com
About Lush
Since establishing over 27 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Today Lush operates in 49 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
For further information or interview requests please email lushpr@lush.co.uk or call 0207 434 3948
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