Popular Lush Snow Fairy Tour returns to shopping centres across the UK

Offering a personalisation service for Snow Fairy and Lord of Misrule favourites.

#SnowFairyTour

Each year, after a period of hibernation, Lush’s most popular Snow Fairy Christmas range emerges. Following the success in 2020 and 2021, Lush has announced they will be bringing back a sweet treat to shopping centres as they reveal destinations for Lush’s Snow Fairy pop-up! 

This year, the internal shoppable activation will offer the biggest customisation service ever. 

You’ll not only see the rebellious return of Snow Fairy – for the first time Lush’s popular Lord of Misrule range will make a debut at the Snow Fairy Tour and customers will have the opportunity to choose from six different products to personalise for themselves or to gift someone else. 

Lush’s 2022 Christmas range is designed with kindness in mind – being kind to yourself, others and the planet. We want to spark moments of joy, with beautiful beneficial products for every need that have had a positive impact at every stage, and encourage not only gracious giving but opportune moments of self-care. 

Come and experience the magic of Snow Fairy and drop by at one of the below destinations for limited edition goodies, personalised presents and a whole lot more.

The Snow Fairy POD

Internal shoppable pop-up activation taking place in shopping centres.

The POD will be offering customers the chance to customise Snow Fairy 250g Shower Gel, Snow Fairy 200ml Body Sprays, Snow Fairy 250g Body Lotions, Lord of Misrule 250g Shower Gel and Lord of Misrule 200ml Body Spray. This service is free of charge when purchasing the product and will take place at the customisation bar.

10th-13th November – St. James Quarter, Edinburgh

17th-20th November  – Westgate Shopping Centre, Oxford

24th – 27th November – Arndale Shopping Centre, Manchester

1st-4th December – Metrocentre, Gateshead

8th-11th December – Silverburn Shopping Centre, Glasgow

15th – 23rd December – Meadowhall Shopping Centre, Sheffield

Further interactive tours to be announced. 

The Snow Fairy Collection

Bringing us candyfloss cheer and bubblegum sweetness for over 16 years, Snow Fairy is a festive staple for many Lush customers, and is the fresh handmade cosmetic company’s most successful range.

Beginning as a shower gel in 2005, the Snow Fairy collection has grown year on year and contains a whopping 17 items this festive season, including a body spray, candle, lip jelly and bath bomb.

In 2021, Snow Fairy even debuted on screen in a short animation bringing the magic to life in a celebration of kindness, courage and confidence. 

 To shop the Snow Fairy range online, please click here. 

The Lord of Misrule Collection

Available online and in Lush shops now, Lush has launched an extended Lord of Misrule product range (prices starting from £5.50) to allow customers to build routines with the cult classic fragrance. The range now features a candle, shower gel, bath bomb, bubble bar, massage bar, body spray, perfume and a Lord of Misrule gift (£38.00) packaged in 100% recycled box and ribbon made from recycled drinks bottles. 

With its distinctive, spicy and sweet scent of aromatic black pepper, regenerative dark Sumatran patchouli and warm vanilla, Lord of Misrule is an intoxicating fragrance loved around the world. Last winter, Lush customers globally stocked up on over 344,000 Lord of Misrule products.

Launching on Monday 24th October 2022, The Lord of Misrule short film is another collaboration with FeralChild (following the success of Lush’s 2021 Snow Fairy animation), the London-based animation studio led by Nella Addy and Rogan van den Berg.

To keep up to date and be the first to know about further exciting festive product announcements, customers can subscribe to the Lush Newsletter. 

For further information on the Lush Snow Fairy range, please email flo@lush.co.uk

To view all Lush press releases, please click here.