This August, Minecraft x Lush have teamed up to inspire customers to craft their own moments of calm, with a selection of 12 fresh, handmade products. Available exclusively first on the Lush app now.
In celebration of the game’s 15th anniversary, cosmetics retailer Lush and one of the world’s most popular video games, Minecraft, are bridging the digital and physical world by creating a range of products inspired by the blocks, mobs and tools of Minecraft’s Overworld and beyond!
This summer, Minecrafters and Lush fans alike will be able to craft their own calming routines with the products that will launch throughout the month of August in the Lush app, in shops, and on lush.com. Players will also be able to craft and use bath bombs in Minecraft: Bedrock Edition by downloading the free LUSH Bath Bombs add-on from Minecraft Marketplace.
When it comes to taking a moment of self-care, relaxation looks different for everyone, and the Minecraft x Lush range has been designed with products to help every kind of explorer, discoverer, builder and creator craft a moment unique to their own adventure. The collection is inspired by the endless possibilities ready to be explored in the Minecraft universe, with a range of fragrances, colours and textures to invigorate, elevate, awaken and unwind. Across all products, customers can bring the blocky charm of Minecraft into their real world bath and shower time, taking the opportunity to escape the everyday and build their own calm and cosy spaces.
“I have been a keen player of Minecraft for many years, I love how they have created a world building environment that is multi-generational and creative. I have played with 3 out of 4 of my children (one is too little still) and it’s become a part of my family home life. I love that Lush now gets to bring crafting and world building to bath time and create an IRL experience for families and grown-ups.
“I love how the blocks we’ve created look like they do in the game and we had so much fun pairing our cult fragrances with each material. There’s even a chest that you can stack your bath bombs into, and the pickaxe will be a fan favourite, I am sure.”
– Melody Morton, Lush Concepts Creative Director
The Minecraft x Lush collection:
To build a Lush product there are supplies and skills needed: fresh and high-quality ingredients sourced ethically from the world around us, enchanted handmade techniques to craft unique and innovative products, and the imagination of product inventors who have spent thousands of hours at their crafting tables since 1995, devising formulas for world renowned bathing and beauty products.
Kitchen blenders, mixers, sieves and rolling pins are the kind of tools found inside Lush’s factories, but it’s the handcrafted skills of Lush’s expert manufacturing teams that bring the collection to life. There are no commands or cheat codes in this realm; from hand pressing Creepers and Skeletons, to pouring jiggling Buckets of Milk and skin softening Axolotls, you can be certain these products have been crafted with care.
“Minecraft is excited to partner with LUSH as part of our 15th Anniversary Celebration and one of our first collaborations in the Health & Beauty category. LUSH shares in our mission to build a better world, through ethically sourced ingredients and creative hand-crafted products. We hope fans enjoy crafting a moment of calm, whether it’s in the real world with the new LUSH collection or within the Minecraft game via the Bath Bombs add-on.”
– Hanna Willis, Director of US Consumer Products, Minecraft
Just like in Minecraft, how customers play with the products is up to them – whether crafting the ultimate bathing landscape, lathering in a skin softening waterfall, taking a long soak or a quick splash – there is no right or wrong way to build a self-care moment for every individual’s sense of relaxation.
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TNT Block Bath Bomb, £3.75
Activate this bath bomb by tossing it in warm water and blow away the stresses of your day. A calming fragrance of jasmine, ylang-ylang and clary sage bursts out from red and white fizz as you become immersed in the sounds of crackling popping candy.
Lava Block Bath Bomb, £3.75
Dig deep and discover a moment of relaxation with this Lava Block jelly bath bomb. The zesty lemon and bergamot fragrance makes you feel like your hearts have been restored, while swirls of orange unfurl and a jelly lava flow slowly oozes.
Intergalactic Block Bath Bomb, £3.75
At Lush, we love getting creative and crafting new worlds in the bath with colour, fragrance, fizz and foam. This cube version of our bestselling Intergalactic bath bomb features the same grapefruit and peppermint scent that helps you turn off Survival mode and relax.
Axolotl Bath Bomb, £12
Turn your bathroom into a lush cave and spawn this Axolotl into a warm bath for a sweet soak. Vanilla absolute blends with almond oil for a creamy candy scent that warms your heart just like a cute axolotl would. As it fizzes in the bath, you’ll discover a surprise hidden inside—one of five different coloured Axolotl soaps to lather up with. Will you find the rare blue axolotl?
Bucket Of Milk Shower Jelly, £8
Clear all the effects of a stressful day with a hot shower and this comforting jelly. We mix skin-softening carrageenan with our beloved Milky Bath fragrance, a calming blend of patchouli and Brazilian orange oils. Then we pop this jiggly jelly into a pot that’s crafted with recycled and recyclable materials (no iron required).
Enderman Shower Bomb, £3.75
When the sun sets after a long day of adventures, teleport yourself to a fragrant shower dimension. Just run a little water over this shower bomb (while avoiding eye contact) and the purple foam will begin to generate. Lather it over your skin and inhale the deep, sleepy aroma of calming lavender and chamomile oils that get you ready for the end of the day.
Totem Of Undying Soap – £7.00 each
Handmade in our Lush Kitchens based on a secret recipe we got from an evoker, this sweet soap brings your skin back to life. Brazilian orange oil and bergamot oils make you feel revived and grant the status effect of sweet, scrumptious caramel-scented skin.
Grass Block Bath Bomb, £3.75
Build your self-care routine from the ground up with a relaxing Grass Block bath. Fluffy moss-inspired foam generates around you as our uplifting neroli and sandalwood Grass perfume fills the air. Rhassoul mud and fuller’s earth enrich the waters to provide an earthy aroma and a deep cleanse.
Creeper Shower Bomb, £3.75
Hop in the bath or shower with this Lush x Minecraft shower bomb and get blown away by a zesty blast of lemongrass. Just add a little water and it will explode with green foam and froth to lather up with. Once your Creeper is gone, you’ll feel much more relaxed and ready to sleep since there’s no more monsters nearby.
Diamond Ore Bath Bomb, £3.75
Feel like you’ve lost your home base? Settle down with a sweet and comforting bergamot and cassis bath. After a long adventure, return home and run a warm bath. Drop the bath bomb into the tub and relax.
Ender Dragon Egg Giant Bath Bomb, £16
Is bathtime feeling like a battle? This giant bath bomb will have anyone wanting to hop in the tub and explore sparkly new bath worlds. Crack the egg open to spawn an Ender Dragon and save each piece for separate soaks, or use it all at once for an epic rose and lemon-scented bathtime adventure.
Diamond Pickaxe Reusable Bubble Bar, £9
Set out on a bathtime adventure with a Diamond Pickaxe reusable bubble that’s crafted to last longer. Just hold it under running water and swish for piles of fluffy bubbles, then set aside to reuse again and again. Made with a long-time fan favourite fragrance, a blend of warming cinnamon leaf oil and patchouli helps you feel grounded.
Skeleton Shower Bomb, £3.75
Feel like monsters are nearby? Nighttime can be scary, but not when you’ve got a Lush shower to look forward to. Soothe your weary bones with this calming Sicilian lemon and rose oil shower bomb. Just hop in the bath or shower and run some water over it, then scoop up the foam to cleanse your skin. That’s better, now you can sleep.
In game experiences and downloadable content:
Players will also be able to craft a moment of calm inside the game! Lush will be showing up in Minecraft through in-game experiences, including the LUSH Bath Bombs add-on for Minecraft: Bedrock Edition! In this free downloadable content that will launch on Minecraft Marketplace, players will be able to craft four in-game bath bombs, each with a unique effect: Intergalactic, Big Blue, Twilight and Lakes. These bath bombs will create stunning visual effects around players and on the water they’re used on, as well as gameplay-enhancing effects, such as calming hostile mobs and granting various boosts to the player.
To craft a bath bomb, players will have to track down its ingredients, ranging from fresh lemons and ylang ylang to clay and oak moss. If they’re not in the mood for DIY, they can also try tracking down the bath bomb merchant, who sells both ingredients and a random bath bomb in exchange for in-game emeralds.
notes to editors
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About Minecraft
Minecraft is the best-selling video game of all time with millions of players in every country and territory around the world including Antarctica and the Vatican City.
At its core, Minecraft is a game about placing blocks and going on adventures. The Minecraft franchise continues to reach new players through ongoing game updates, games like Minecraft Education, Minecraft Legends, and Minecraft Dungeons, a diverse line of consumer products, a growing library of in-game Marketplace content, books and an upcoming major motion picture.
About Lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open source technologies and we support and elevate communities who feel the same.
Today, Lush operates in 52 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
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