Handmade, vegan, cruelty-free cosmetics
So, you’re in the market for cruelty-free cosmetics that are handmade, sustainably sourced as well as packed full of skincare benefits? Are you looking for colours you can get creative with, or everyday staple products that suit your ethical lifestyle?
Maybe you’re just looking for a brand that encourages you to do you, embrace your individuality and enjoy makeup however you see fit…
Enter #LushMakeup. You do you, and we’ll take good care of the rest. Defined by individuals, not industries, this range has been innovated with real people in mind, for benefits that go way beyond the selfie
Since its creation in 2018, Lush Makeup has always had a number of cornerstone beliefs at the heart of everything that we do. Firstly, we believe that our makeup counters should be the most accessible and welcoming space on the high street. In a nutshell: Lush Makeup is for all – Whoever you are and however you like to wear it! We welcome you to make these products your own and to enjoy them.
Second, We know that it’s what’s inside that really counts. That’s why we always look to create Makeup with skincare benefits that is ethically and sustainably sourced, using the very finest ingredients available, often working directly with community-led organisations. All too often in the industry, we feel that skincare and makeup often feel at odds with one another – one does good and the other is regarded as a necessary evil. We wanted to create a range of makeup that not only looks great but also feels beautiful to use, whilst supporting and extending the benefits of your skincare routine. Perhaps one of the best examples of this is our best selling makeup item yet: Lush Lashes mascara! Packed full of strengthening Fresh Wheatgrass infusion as well as conditioning Beeswax and Coconut oil, this beautifully defining makeup bag staple not only separates the lashes with expert precision, it gently conditions the lashes during wear, improving the condition of the lash hair as well as encouraging healthy growth.
Last but certainly not least, to create colour cosmetics without compromises. This one won’t surprise you – Eco-friendly makeup options are all too often met with a lot of apprehension and questions regarding their quality and functionality. We want to give people the opportunity to reduce waste as well as to reuse and upcycle their makeup packaging without feeling like they lost out on any of the benefits of beautiful colour, options and utility. From our range of 21 naked lipsticks and plastic-free refillable case, a mascara range where we encourage customers to bring their packaging back, gain instore credit and benefit from our closed-loop recycling system, solid options across our range of 40 shades of foundation as well as concealers and highlighters that come in minimal, easily recycled packaging made from recycled coffee cups – this is our goal: no if’s, no buts, just minimally packaged, sustainable makeup options with maximum benefits.
As innovation is at the very heart of Lush, it’s also at the core of Lush Makeup. We’ve got lots of exciting products up our sleeves for the near future, so keep an eye out and watch this space!
For further information or interview requests, please email [email protected]