as first concept shop of its kind!
On Friday, 22nd October, fresh handmade cosmetics brand Lush will reveal the new look of its Lincoln shop. The shop will be the first of several shops across the UK&I and Europe to reopen with a new customer journey concept.
Continuing to invest in the high street with a new shopping experience
At a time when physical retail is under huge economic pressure, Lush is committed to continuing investment in the high streets and providing innovation and new customer experiences.
With the new store concept and the ease of shopping in mind, the customer experience will be much clearer. The new customer journey concept showcases product category areas of ‘Dairy’ (fresh haircare and skincare), ‘Bathing’ (shower, soap and bath), and ‘Gifting’ – each with their own identity. The areas are inspired by successful global anchor shop concepts previously seen in Harajuku, Munich, Liverpool and the Fresh & Flowers concept shop in Paris.
The shop allows customers to easily pick up a varied selection of fresh handmade cosmetics including an array of gifts in the lead up to the festive season. The ‘Gifting’ area will feature traditional gifts, bespoke gifting, fragrance gifts and alternative Christmas packaging options including Lush Knot Wraps.
Reducing, Reusing, Recycling
As part of Lush’s mission to ‘Leave the world Lusher than we found it’, the main focus of the design is repurposing furniture. Alongside some new furniture produced from ethically sourced and durable materials, existing furniture from the previous store will be repurposed and refinished to give the materials a new lease of life. This is reducing the environmental impact and any waste of the shop refit process.
When fitting their shops, Lush utilise the same values they do when sourcing ingredients for their products:
The Lincoln branch is designed with a variety of recycled and repurposed materials:
– Counter tops using post-consumer waste from yoghurt pots and plastic packaging, manufactured in the UK
– Former shop furniture is being refurbished by a local carpentry company based in Nottingham
– New more energy efficient LED lighting throughout the shop
Bring It Back
Lush Lincoln is not only looking forward to welcoming their customers back, but also welcoming their plastic packaging back! As part of Lush’s mission to ‘Leave the world Lusher than we found it’, Lush shops are inviting customers to bring back any full-sized Lush plastic packaging to their local Lush shop to be recycled as part of their fresh new packaging returns scheme, Bring It Back.
For each plastic Lush item returned, customers will receive a 50p deposit to spend on their Lush basket that day.
Notes to Editors
Since establishing over 25 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush places emphasis on fresh ingredients like organic fruits and vegetables. Lush fights tirelessly against animal testing and operates a thoroughly comprehensive Ethical Buying department, developing fair and direct trade initiatives. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging.
Today Lush operates in 48 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. www.lush.com
Address: 6-7 Cornhill, Lincoln LN5 7HE
Monday – Saturday: 9:30 am – 5:30 pm
Sunday: 10:30 am – 4:30 pm
For any press enquiries or interview requests, please contact [email protected]