
Lush celebrates friendship with Hello Kitty And Friends!
Say hello to your sweetest soak yet!
In partnership with Sanrio, Lush is releasing a limited edition range of Hello Kitty And Friends products to celebrate friendship. Just like Hello Kitty, Lush believes sharing is caring, so invites customers to have some fun with a collection that is as iconic as her red bow!
Lush heard its community loud and clear! Partnering with Sanrio was one of the most requested collaboration partners when asking staff and customers what they wanted to see from Lush collaborations in the future.
Lush is excited to bring this exciting partnership to life, celebrating friendship through this launch. Life is sweeter with friends!
The hardest decision is deciding which product to try first! Now you can have your cake and wash with it too!
The Hello Kitty and Friends x Lush collaboration range will launch exclusively on the Lush app on 7th of April, ahead of launching in Lush stores and online from the 10th of April.
Hello Kitty Bath Bomb, £6.00/€7.00
Baking cookies, playing piano, making friends – it’s tough being the kitty about town! Take some time off your pressing to-do list in a creamy, sugary soak, topped with a bath melt bow. Now you’re feeling prim and pampered, time for your next to-do. Apple pie, anyone?
My Melody Bath Bomb, £6.00/€7.00
Mama taught her everything about baking, now My Melody’s here to teach you everything about bathing! Kindly lending her treasured pink hood to your tub, you’ll be pretty in pink waters as the scrumptious scent of American Cream takes you to cloud-milkshake.
Cinnamoroll Bath Bomb, £6.00/€7.00
Take this cutie into the tub and enter a whimsical world where you can float on clouds in baby blue waters that twinkle with shimmer. Sweet and fruity almond essential oil and cosy vanilla absolute smell so good, you’ll feel like you can fly. And of course we needed to add a dash of cinnamon leaf oil for that wholesome cinnamon bun scent!
Kuromi Bath Bomb, £6.00/€7.00
Kuromi may look tough on the outside, but inside she’s a real sweetie! Drop this old romantic in the tub for soft pink water swirling with rainbow black lustre. We’ve created a foody cherry scent with sweet benzoin resinoid and almond essential oil for a soak so good it’ll make today’s diary entry.
Hello Kitty And Friends Shower Gel, £8.50/€10.00 115g, £18.00/€21.00 285g, £27.00/€33.00 560g
Hello Kitty speaks from the heart – and the heart wants all the sugar-rush of the fair wrapped in the comfort of freshly pressed sheets. Oh, and a perfectly creamy, clean blend of Snow Fairy and Milky Bath, right?
Hello Kitty And Friends Perfume, £30.00/€40.00
Hello Kitty’s recipe for a sweet and kind perfume: wisps of sugary candyfloss wrapped up in clean, freshly laundered blankets – with a dash of Snow Fairy and Milky Bath magic! Best spritzed generously and shared with friends.
Friendship Cake Soap, £8.50/€10.00 per 170g slice
Invite your best friends for a tea party and prepare by washing up with this special soap. Made fresh by hand just like a real cake, this sweet tangerine and orange oil slice is a treat for the skin and nearly as good as Mama’s apple pie. The fragrance is delightful, but murumuru butter and organic agave syrup are the icing on the cake, keeping your skin soft and hydrated.
Milk Bottle Bubble Bar, £9.50 / €11.00
Now serving a bubbly treat for the tub — Hello Kitty’s iconic milk bottle! Crumble to top your bath with soft, fluffy bubbles as lustre swirls through the water and cornstarch softens your skin. Made with a sweet almond essential oil and cocoa absolute scent that’ll leave you craving a real milkshake.
notes to editors
About Lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open source technologies and we support and elevate communities who feel the same.
Today, Lush operates in 52 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
For further information or interview requests please email lushpr@lush.co.uk or call 0207 434 3948
About Sanrio
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.”
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