Bathe in ‘BEAUTIFUL CHAOS’!

Launching alongside KATSEYE’s highly anticipated second EP BEAUTIFUL CHAOS, the Lush x KATSEYE collaboration launch aims to be a celebration of individuality, sisterhood and creativity. 

This collaboration brings together Lush’s love for playful, handmade products with KATSEYE’s chaos, charm, and confidence. Together,  creating something that’s fun and full of personality. At its heart, this partnership is about championing self-expression in all its forms, and inviting fans to celebrate who they are, unapologetically. 

“We’ve been fans of Lush for so long, so getting to collaborate on something this playful and personal has been so much fun. Seeing our KATSEYE world turn into bath bombs, scents, and our own little charm soaps is wild – in the best way. It really captures the spirit of who we are: bold, different, and a little bit chaotic.”
– KATSEYE

Timed with the release of BEAUTIFUL CHAOS – an EP about embracing your own perspective and showing up with your full personality, the limited-edition Bath Bomb features KATSEYE’s iconic logo, infused with mood-enhancing oils. To pair with the KATSEYE Bath Bomb is one of six collectable soaps, each representing a member of KATSEYE in the form of their unique charm. 

At Lush, we’re always looking for creative ways to champion individuality and self-expression and this collaboration with KATSEYE is exactly that. Each bath bomb is a playful surprise, inspired by the unique energy of the group’s members. We loved bringing their world to life through scent, colour, and creativity, and we can’t wait for fans to experience the magic for themselves.
– Kalem Brinkworth Concepts and Collaborations Lead at Lush 

The Lush x KATSEYE collaborations will be available in UK&I shops and online from 30th June 2025.

Notes to Editors:

About Lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open source technologies and we support and elevate communities who feel the same.
Today, Lush operates in 52 countries with over 880 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. 

For further information or interview requests please email lushpr@lush.co.uk or call 0207 434 3948


About KATSEYE

KATSEYE – the first-ever global girl group formed using KPOP artist development methodologies – is “out to change the look and sound of modern pop as we know it,” as Vogue recently noted. Ranging in age from 16 to 22 and coming from immensely different cultures, the six members of KATSEYE are: DANIELA (Atlanta, GA USA); LARA (Los Angeles, CA USA); MANON (Zurich, Switzerland); MEGAN (Honolulu, HI USA); SOPHIA (Manila, Philippines); and YOONCHAE (Seoul, South Korea); PEOPLE declared, “Feminine, powerful and unique is the only way to describe the hot new girl group that is KATSEYE.”

https://www.katseye.world/

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