Latest Lush bubble bar to support human rights activists and land defenders in Mexico.

Key to this year’s Día De Muertos collection is the newly-created Damas Del Sol bubble bar. Inspired by the late Mexican  environmental activist Homero Gómez’s love and dedication to preserving the Monarch butterflies in Michoacán, Mexico and the beautiful forests they inhabit,  seventy-five percent of the purchase price (minus the taxes) from this product will be granted to Mexican-based lawyers and advocates who provide legal support to human rights activists, land defenders and water protectors facing unjust criminalisation and threat.

Ana Oviedo, from Lush’s  Leeds store, joined the Co-Create program and helped to create the  Damas del Sol bubbler and says,  

“This product is a homage to Homero Gómez for all his love, work and passion to preserve the Monarca butterflies and the beautiful forests in Michoacán, México. He was a very loved activist who spent most of his time studying, understanding and protecting the Monarca butterflies, his ‘ladies of the sun’, as he used to call them.”

Homero Gomez’s disappearance and subsequent murder was deeply shocking, but tragically, not an isolated incident. His murder has increased awareness of the desperate need for funding and legal support for those who continue to fearlessly advocate for land protection and human rights against organised crime. 

A new era of charitable giving

At the end of September, Lush reached the significant milestone of over £100 million in donations through various giving streams, with the overwhelming amount coming from its flagship product, Charity Pot. Over its 17 years, it   raised £76 million in donations, distributed across 17,000 grants globally.The business felt that this was the right time to reflect on charitable giving as a whole and assess the funding needed to meet the current challenges the world faces at this critical time.

To support this,  Lush has introduced a new product format of giving, enabling multiple exciting new products available at any one time  to support important causes around the world connected to human rights, animal protection  and the environment. 
Another example of this alongside Damas del Sol Bubble Bar  is Watermelon Slice soap where of the profits are being donated to childhood mental health services in Palestine. 

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About Lush

Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb.

Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 21.2 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.

In August 2024, Lush reached £100 million in charitable giving, supporting grassroot organisations and activists through multiple programs since 2007. In FY23 Lush donated just under 1% of the company turnover to grassroots groups driving tangible positive impact, showing commitment to a long term giving strategy.

Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.