Iconic festive shower gel and fun family freebies come to Ireland and Northern Ireland as Lush goes on tour!

• Lush sells over 1 million Snow Fairy products a year, get early access to the iconic shower gel* before anyone else
• Free hand and arm massages and samples over the summer holidays
• Each Lush tour location selected due high amount of requests for a Lush shop in that area
• Opportunity to nominate a loved one to receive Lush freebies

From the 4th-28th August 2023, Lush will be spreading joy across Ireland and Northern Ireland with a Lush pop up tour full of freebies and a little early festivity!

Customers asked and Lush listened – each pop up location has been picked due to the high number of requests from customers for a Lush shop in that location. Throughout the summer, Lush will visit five locations in four cities (Belfast, Cork, Derry/Londonderry and Dublin). 

Free to experience over the summer holidays, visitors to any of the pop-up locations will be able to enjoy free hand and arm massages, product consultations and free samples to perfect their skin and body care routines.

The very first drop of Snow Fairy in 2023!

Often copied but never equalled, Lush’s most popular Snow Fairy festive range is leaving hibernation a little early this year for Irish fans. The sweet candy floss scent of the seasonal exclusive will be available at all pop-up locations before it launches globally.*

The iconic scent was invented 17 years ago and in 2022, approximately 216,000 Snow Fairy shower gels were produced and sold in the UK&I, making it a festive favourite across the countries.

The pop-up will also be shoppable with a range of Lush’s most iconic hero products, including the Intergalactic bath bomb, Sleepy body lotion, Mask of Magnaminty face and body mask and many many more! 

Nominate a loved one to discover Lush! 

Customers purchasing their new favourite Lush product will also be invited to nominate a loved one for the opportunity to receive a Lush bathing treat. Throughout the summer tour, nominations will be collected, a select number of nominations will then be picked at random to receive a bathing treat. Lush will then deliver the bathing treat to the customer to pass forward to their loved one. Terms and conditions apply.

‘Having spent my whole career at Lush living and working in Ireland, I’m really excited to showcase our fresh, handmade products to the whole island! 

We’ll not only showcase our best selling self-care products, but some exclusives that Irish customers will be able to get their hands on before anyone else. I’m really looking forward to introduce Lush to brand new customers, and continue to expand our offering all over Ireland’ 

-Adam Barnes, Lush UK&I Retailer

Dates and Locations – Lush Ireland Summer Tour: 

4th – 5th August – Mahon Point, Cork (4th August 10am – 9pm,  5th August 9:30am – 7pm)

6th – 7th August –  Dundrum, Dublin (6th August, 7th August 8:30am – 8pm)

11th – 13th August – Liffey Valley, Dublin (11th August 9:30am – 9pm, 12th August 9:30am – 7pm, 13th August 11am – 7pm)

18th – 20th August – Derry/Londonderry, Orchard St, Foyleside (18th August 09:00 – 21:00, 19th August 09:00 – 19:00, 20th August 13:00 – 18:00)

25th – 28th August – Victoria Square, Belfast (25th August 09:00 – 21:00,  26th August 09:00 – 18:00  27th August 13:00 – 18:00, 28th August 10:00 – 18:00 )

*whilst stocks last

notes to editors

About Lush

Since establishing over 27 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open-source technologies and we support and elevate communities who feel the same.

Today, Lush operates in 49 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. www.lush.ie

For further information or imagery, please email lushpr@lush.co.uk