Celebrate sweet togetherness with Lush’s 2025 Eid Collection
This year, Lush’s Eid Collection celebrates the beauty of togetherness, tradition, and the simple joys that make Ramadan and Eid so special. Launching on 20th February, the collection brings a touch of festivity to your shower routine with limited-edition products and gifts that embody the spirit of the season.
At the heart of the collection is a new range inspired by a fruity blackcurrant flavour beloved across the MENA region–a nod to the cherished moments spent with family and friends during Ramadan.
This collection was created through Lush’s “Co-Create” programme, a unique product creation initiative that amplifies authentic voices within Lush’s diverse community. In collaboration with Lush staff and a dedicated Muslim community focus group, the range was shaped by real stories and cultural traditions, ensuring that each product captures the essence of Eid and Ramadan in a meaningful way.
Eid is all about sweet togetherness—gathering with loved ones, sharing laughter, celebrating traditions that bring us closer. With this collection, we wanted to bottle up that warmth and nostalgia, using scents and ingredients that feel both comforting and joyful. From the rich, velvety lather of Lailah soap to the fresh burst of Salam shower gel, each product is a little reminder of the moments that make Eid so special. I’m so proud to have been a part of such a collaborative and insightful focus group.
Named after the Arabic word for “night,” Lailah is a rich and comforting treat for the skin, evoking the peacefulness of a starlit evening. This juicy blackcurrant-infused soap is packed with vitamin C to help maintain skin elasticity, while davana oil brings a sense of balance and calm. A touch of Brazilian orange oil lifts the spirits, adding a refreshing glow – just like the beauty of the night sky.
Basma, meaning “smile” or “blessing”, is a skin-loving delight designed to brighten your complexion and mood. Fine sea salt gently polishes for irresistibly smooth skin, while fresh raspberry and grape juices provide a nourishing burst of radiance. Just like a heartfelt smile, this scrub leaves you feeling refreshed and glowing.
Inspired by the Arabic word for “light,” Noor is a radiant boost of hydration for lips that need extra care, especially during the drier days of Ramadan. Sunflower wax adds a natural, lightweight gloss, while organic shea butter and cold-pressed hibiscus seed oil deeply condition and soften. Whether you’re breaking fast or on the go, let Noor be your little touch of light.
Meaning “peace” in Arabic, Salam is a soothing way to begin or end your day with a sense of serenity. Infused with moisture-locking glycerine, toning witch hazel, and anti-inflammatory blackcurrant absolute, this vibrant gel envelops you in a fruity, uplifting scent. Notes of blackcurrant, raspberry, and grape create a joyful lather that refreshes both skin and spirit.
Looking for thoughtful gift options? The Crescent Glow Gift includes the Salam shower gel and Basma body scrub wrapped in vibrant artwork by Lebanese artist Nancy Kouta.
The Blooming Good Deeds Knot Wrap, also designed by Nancy Kouta, is made with organic cotton, combining sustainability with creativity and offers a beautiful way to wrap your Eid treats.
The collection features the return of Oudhess Shower Gel. Crafted with precious oudh oil, floral jasmine, and rose, it’s a celebration of the rich scents central to Eid gatherings, bringing a sense of warmth and comfort to your daily routine.
The Lush Eid collection will be available in stores and online at lush.com from 20th February 2025.
About Lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb.
Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 21.2 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.
In August 2024, Lush reached £100 million in charitable giving, supporting grassroots organisations and activists through multiple programs since 2007. In FY23 Lush donated just under 1% of the company turnover to grassroots groups driving tangible positive impact, showing commitment to a long term giving strategy.
Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
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