Bath Bomb Inventor, Lush Cosmetics, Premieres World’s First Bath Bot…

Bath Bomb Inventor, Lush Cosmetics, Premieres World’s First Bath Bot And New App To Unleash Super Powered Bathing Experience

March 13, 2023 – Lush Cosmetics debuted the world’s first Bath Bot (think of it like a digital bath bomb) along with a new Lush app this past weekend at the SXSW Festival in Austin, Texas. The duo offer users a new superpowered bathing experience and place to connect with and explore the brand’s full range of fresh handmade cosmetics. With digital ethics at their core and an emphasis on how technology can help leave the world lusher, these new innovations demonstrate how tech can provide deeply personal and uplifting experiences. 

The world’s first Bath Bot from Lush is playful, creative and pioneering how tech can enhance our everyday routines. Lush Bath Bot was invented, engineered and manufactured by the brand’s in-house Tech & Digital teams in the UK over the course of five years. When paired with Lush Bathe via Bluetooth and any of Lush’s fresh, handmade bath bombs, the result is a highly personalized, sensory-transformational experience. 

Lush Bath Bot is a beautiful piece of design, identical in size and shape with Lush’s iconic bath bomb and features a distinctive domed convex speaker for 180-degree sound and full-spectrum multidirectional lights that fill your bath and bathroom with a radiant lightshow.  You’ll be mesmerised by the bubbling audio waterdance of tiny bubbles as they fizz across the floating speaker, and be hypnotised by the illuminating aquatic lightscape of spectacular colours (digital lavender, iced out pink, luscious red, emerald green, tranquil blue, sundial and verdigris) to help you feel blissfully relaxed and inspired.  Whether users are seeking a quick pick-me-up or sounder sleep, a variety of experiences incorporating unique playlists and cult-favorite Lush products usher in a new era of bathing.  

The Lush App will centralize new technologies developed by the brand, including Lush Lens, Lush Code and Lush Bathe, to be used in partnership with Bath Bot for a next level bathing experience. The Lush App will also grant users early access to exclusive content, events and products, including limited-edition collaborations like the new Super Mario Brother’s Collection launching later this month. 

Bathing just got way more entertaining with additional playlists on Lush ‘Bathe’, a feature of the Lush App. Create any mood to accompany your bathtime; whether you’re picking your favourite bath bomb to generate a unique playlist that matches your chosen product, choosing between the different audio-visual experiences for transformational me-monets, or plunging into the first series of The Lush Sound Bath (Lush’s own podcast hosted by Aja Monet). To elevate your tub time even further, Lush Spa music will be available as a playlist, enabling users to lay back and enjoy a series of musical suites that draw deeply on both a love of folk music traditions and bird song.  These tracks are specifically composed to accompany Lush Spa treatments, so this feature will enable users to bring the Lush Spa to their own bathroom. 

Lush has also collaborated with global music platform Majestic Casual to curate hand-picked & carefully selected sounds to take you on a journey starting from deep within. This collection of tracks is a blend of gentle melodies, rejuvenating rhythms, and ethereal vocals that will transport you to a place – your own place – of inner peace and balance.  Beautiful sounds & vibrations by our favourite artists for you to enjoy during a truly immersive audiovisual bathing experience.

Lush Lens allows users to scan the brand’s ‘naked’ aka packaging-free products for key information on ingredients, benefits, how to use and more. Over 66% of Lush’s Fresh Handmade Cosmetics range is packaging free. Lush Lens’ innovative technology can eradicate the need for packaging and signage within an industry that produces billions of units of waste every year. 

Also launching globally is Lush Code, a Lush ‘owned’ code recognizable by a device’s camera, which will direct users to information about Lush products, ingredients, campaigns and more. Lush Codes will be featured on product packaging, in stores, events and beyond. The app will also feature Lush Bathe, an immersive audio and visual bath experience, designed to be used with Bath Bot for a next generation, super powered bathing experience with synchronized lights and sound. 

Starting today, Lush App users will have access to join the Bath Bot waitlist. Orders will be shipped during Holiday 2023. Download the Lush App HERE. 

About Lush

Lush invents, manufactures and retails fresh handmade cosmetics, such as the fizzing bath bomb and solid shampoo bars. A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and is leading the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Today Lush operates in 49 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps and digital communities in over 30 languages.

About Lush Digital

When it comes to cosmetics, Lush is known to do things differently. Whether it’s inventing new products that reduce unnecessary packaging, driving campaigns that reveal untold stories or raising the bar of what a retail experience can look and feel like, they are on a mission to leave the world Lusher than they found it. In essence, Lush aims to give more than it takes from society and the environment. And in a world where technology has become an essential part of every business, it is only natural that Lush drives best practices when it comes to digital ethics. As part of this passion to do things better, Jack Constantine – the son of Lush co-founders Mark and Mo Constantine – established Lush Digital; a cloud based, mobile-first technology infrastructure that supports the global business. Central to Lush Digital are its ethical policies, which represent a platinum standard that Lush aims to move iteratively closer to in each decision they make, they are guiding principles. 

Lush further reinforces its leadership in digital ethics through its global Anti-Social policy – leaving popular social media channels due to their negative mental health impacts, including Instagram and TikTok, and developing authentic self care moments through other digital mediums.

Lush Press Office Contact Details: lushpr@lush.co.uk