Purveyors of fresh handmade cosmetics, Lush is on a mission to leave the world and people’s lives a little bit lusher. Be that by inventing and manufacturing effective cosmetics that look after the needs of people all over the world and offer moments of self-care, or by campaigning for human and animal rights, or environmental protection and offering safe and welcoming shop and online spaces.
The bath bomb itself was invented by Mo Constantine OBE in 1989, because she wanted something safe and effective to calm her young children. In a MO-ment of genius she created the iconic bathing companion known and loved by millions around the world, with one still sold every 1.5 seconds. And it’s had some of its own historic moments since, including being displayed in the Tate Art Gallery shop; inspiring a whole ‘bath art’ phenomena; and being the centre of a House Wives of Salt Lake City drama!
For this World Bath Bomb Day, Lush is launching a new collection of bath bombs – each with a special 30 stamp to celebrate the brand’s 30th birthday.
There’s reworked returning favourites and viral best-selling scents, along with new creations and even a special collaboration to go home with. The collection will be launching on the Lush App on Tuesday 22nd April, and will be available globally in-store and online from Thursday 24th April.
Jack Constantine, Lush’s CDO and bath bomb inventor comments: “In today’s social media age, where we are losing more and more of our own time to scrolling, the bathroom is one of the last sanctuaries we have to retreat to. Shut the door, have a bath and take the time and space you need to properly unwind and recalibrate on how you’re feeling. We want to do everything we can to enhance your sanctuary for self-care and bring you a small moment to yourself.”
Bathe like it’s 1995!
In celebration of World Bath Bomb Day and Lush’s 30th birthday, if you buy one of the new World Bath Bomb Day bath bombs on either the 26th or 27th April, you can get Butterball – one of Lush’s original bath bombs – for 95p … the price it was first sold for in 1995!
This way, you can either treat yourself or gift someone else a moment of self-care for WBBD and beyond.
Butterball is a perfectly simple bath bomb for sensitive skin, with pieces of Fair Trade organic cocoa butter alongside a comforting vanilla fragrance, that leaves skin sweet-scented and silky soft.
Offer available in stores only, and until stocks last.
To celebrate World Bath Bomb Day, join us in store to experience a popular Lush Party workshop, including getting hands-on and making your very own Luna’s Butterfly bath bomb*, one of the 30 brand new bath bombs launching exclusively for World Bath Bomb Day.
Contact your local shop or have a look at all store events via Eventbrite.
*subject to availability
Further reading →
Read more about the new World Bath Bomb Day collection below:
Heritage
As Lush turns the big 3-0, the fresh, handmade cosmetics brand invites customers to celebrate with limited edition bath bombs that pay homage to Lush’s history.
Celebrate 30 bath bomb (£5)
Lush is thirty and thriving! Pop the champers open and celebrate with the scent of uplifting Brazilian orange and zesty lime oil.
Sadie bath bomb (£9)
Named after Lush Co-Founder (and inventor of the bath bomb) Mo Constantine’s very own beloved car, this one is for those who appreciate a classic. Cruise across zesty osmanthus absolute waters with the top down and feel ready to restart your engines.
Champers bath bomb (£3)
Why save it for a special occasion?! Be frivolous and soak in a magnum of bath bomb bubbles with sweet wild orange and wine lees oil- it’s the scent of sophistication. Inspired by one of the first bath bombs ever created, enjoy champagne moments with this naturally sparkling celebratory treat.
A Mo-Ment For Life bath bomb (£6)
Not everyone can say they made the world’s first bath bomb in their shed, but Lush Co-Founder Mo Constantine can. Here’s a special colour-changing spectacle to say: wham, bam, thank you, Mo!
Gourmand
What better way to celebrate a birthday than with some delectable sweet treats, featuring Lush’s best-selling viral favourites?
Sweet As Honey bath bomb (£7)
Feel utterly honey obsessed with this sweetly scented bath bomb sharing the same fragrance as the iconic Honey I Washed The Kids range. Experience notes of buttery toffee and warm vanilla while bathing in creamy goodness.
Blueberry Matcha Oat Latte bath bomb (£6.50)
One matcha to go … extra blueberries! A large serving of antioxidant-rich matcha sandwiched between rejuvenating dried blueberry powder and a moisturising blueberry drizzle melt. Good enough to eat… but please don’t!
Let The Good Times Roll bath bomb (£6.50)
Cinema-sweet notes with softening maize flour, drizzled with a cocoa butter glaze and rolled in popping candy and popcorn. Don’t question it, just roll with it.
Super Milk bath bomb (£7)
That’s right, Lush’s best-selling Super Milk is now available as a bath bomb for World Bath Bomb Day! This viral scent will send you into gourmand heaven with creamy coconut milk powder and sweet almonds
Sticky Dates bath bomb (£5)
The Sticky Dates viral sensation can now be enjoyed as a bathing experience, exclusively for World Bath Bomb Day! With the best-selling fragrance of sweet date syrup and decadent vanilla, all Lush fans can now bathe in the popular scent for as long as desired.
Sonic Death Monkey bath bomb (£7)
Lush’s gourmand cult-classic fragrance is back! Indulge in this chocolatey bath bomb topped with a coffee bath melt, with fragrance notes of rich cocoa and sweet vanilla.
Yog Nog bath bomb (£5)
Craving something sweet? If buttery, toffee-scented baths sound tempting, this indulgent treat is sure to hit the spot.
Energising Matcha & Peppermint Cataplasm bath bomb (£7.50)
Don’t unwrap it, dunk it! Energise the senses with peppermint oil and reviving matcha. Once the fizz is complete, pat the muslin bag over the skin to enjoy the invigorating benefits.
Moisturising Coconut & Mullein Cataplasm bath bomb (£7.50)
For a deliciously moisturising soak, drench the skin in a milky coconut and dried mullein leaf bath and pat the muslin bag over the body to use up the hydrating herbaceous benefits.
Dreamy Oaty Lavender Cataplasm bath bomb (£7.50)
Calm the skin and mind with dreamy dried lavender and creamy oat milk powder, before patting the muslin bag over the body to soak up the gentle skin benefits.
Chelsea Morning bath bomb (£6.50)
Open the curtain and let the sun pour through! Then soak in butterscotch-scented bliss for the sweetest way to start the day.
Skin Benefits
Bathe for health and happiness while enjoying all the skin benefits with Lush’s freshest and finest ingredients to treat the mind and body.
Spring Sunrise bath bomb (£6.50)
Soak in the warmth of the sun and enjoy the bright colours of a morning sunrise with sunny bath art and the uplifting scent of violet leaf absolute and lemon oil.
Moonshine bath bomb (£6)
Unlike star-crossed lovers in the sky, this golden sun and blue moon merge together for a gorgeous green soak. The perfect gift for the one who has a calming nature, yet brings a radiant energy to life.
Wedding Bomb bath bomb (£8)
Here’s something old, and something new! This reworked returning favourite is packed with moisturising olive oil and floral rose, bursting with candy hearts that throw love around the tub like confetti.
All The Fun Of The Fair bath bomb (£5)
Do you believe in magic? Unravel the secrets of this ever-changing circus, as reality blends with the fantastic in a lemon and vanilla-laced dream.
We Put The Whole Fruit In bath bomb (£5.50)
Bathe in the uplifting citrus scent of oranges to cleanse and brighten the skin with this sweet and fruity treat. Lush has used every part of this lovely fruit, so tuck in!
Narcissus bath bomb (£7)
A complex, luxury scent of sweet floral opulence! Gift that someone special a bouquet of narcissi and soften their skin with tapioca starch for a pampering bath.
Sweet Ruby bath bomb (£6)
Dare to pink differently. A decadent sweetness with an exotic pineapple fragrance and a vivacious pink hue for a luxurious bathing experience, made with tonka beans sourced from Kayapo communities of the Amazon rainforest in Brazil.
Soothing Chamomile & Yarrow Cataplasm bath bomb (£7.50)
Don’t unwrap it, dunk it! Soothe the soul in a sunny soak of gentle dried chamomile and floral yarrow flowers. Pat the muslin bag over the body to soak up the calming herbaceous skin benefits.
Softening Marshmallow & Rose Cataplasm bath bomb (£7.50)
Soften the skin with luxurious dried flower petals, organic rose hip oil and hydrating marshmallow root powder. Use the muslin bag to dab over the skin and enjoy the relaxing and soothing benefits.
Gentle Mugwort Cataplasm bath bomb (£7.50)
Soothe sensitive skin with gentle mugwort leaf and softening fenugreek, before patting the skin with the muslin bag to soak up the gentle herbaceous benefits.
The Sun Has Got His Hat On bath bomb (£6)
Inspired by a young Lush inventor’s drawing, with Sicilian lemon and tangerine oils to help you look on the sunny side of life!
Luna’s Butterfly bath bomb (£4)
Flutter by little butterfly! With gentle pastel colours and a light fruity scent, little hands will love holding this cute chrysalis as it fizzes across the tub.
Green Fairy bath bomb (£5)
Enjoy the sweet warmth of hypnotic fennel while watching worries fizz away with this fresh and herbal escape.
Campaigning Bath Bombs
Lush has long been known for creating bath bombs for their ethical campaigning raising needed funds for the campaigning organisation they’re working with. Ranging from fair trials in Guantanamo Bay to internet shutdowns around the world or wildlife crime – Lush has designed bath bombs for a variety of causes, and this WBBD collection will include a campaigning bath bomb as well. More details to follow.
The Ultimate Bathing Companion
Bath Bot (£150)
Take bath time to the next level with the Lush Bath Bot. Pair with any Lush bath bomb and use the Bathe feature on the Lush App for a multi-sensory bathing experience.
The brain child of bath bomb inventor Jack Constantine, he wanted to enable people to bring elements of Lush’s Spa to their own bathrooms. Lush Spa’s offer the ultimate experience in relaxation and Bath Bot is the ultimate bathing companion, a water resistant device that adds an explosion of immersive colour and sound to create a bespoke, super-powered sensory bathing or shower experience.
And just for fun!
E.T bath bomb (£9.50)
E.T. phone home. You run bath. For a soak that sparks wonder and lets your imagination soar, this extraordinary extraterrestrial will be right here.
About World Bath Bomb Day
Lush was first awarded the trademark for bath bombs on 27th April 1990 after being invented by Lush Co-founder and Product Inventor, Mo Constantine in her shed in 1989. Although previously unknown, the term ‘bath bomb’ is now so widely adopted it has been added to the Oxford Dictionary and has become a global sensation.
Businesses usually safeguard exclusive rights to their trademark, by preventing others from using that mark. However, Lush decided to grant worldwide permission for anyone to use its ‘Bath Bomb’ trademark, which means the joy of escaping into a vortex of steaming colour is more widespread than ever. Creativity and competition thrive in an environment where ideas can flow freely, unencumbered by the fear of legal reprisal. Whatever your cultural traditions, relaxing baths provide a moment for reflection and recovery. It could be the colour, fragrance, bath art or sheer relaxation, this iconic Lush invention has taken on an identity of its own: bath bombs have earned a place in the cultural zeitgeist – the bath bomb is Lush’s gift to the bathing world!
About Lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it.
Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open-source technologies and we support and elevate communities who feel the same.
Today, Lush operates in 52 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
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