From 1995 to 2024

Lush is celebrating it’s 30th anniversary this year as the company was born in May 1995. Just like musicians, through the years Lush perfumers have released their fine fragrances in volumes. Each one is an olfactory journey with a theme. Each fragrance acts as a hallmark in Lush’s perfume history and showcases the love of fine fragrance by Lush’s perfumers.

1995

Mark Constantine created Karma, Lush’s longest running fragrance still in production with many Lush products also featuring its iconic fragrance.

2004

Lush’s sister company, B Never Too Busy to Be Beautiful launched a collection of fine fragrances which later went on to become part of Lush’s Volume 1 perfume collection in 2010. These opulent fine fragrances live on through Lush and are known as the ‘B Sides’. 

Inspired by Paris and carefree, fruity summers, the sparkling grapefruit and rose bouquet fragrance, B Scent can be found in the  B-Sides and Rarities perfume discovery gift.

2010

Lush hosted their first perfume gallery, Gorilla Perfume Volume 1 in London’s Shoreditch in July 2010. The first of its kind, this Gallery was designed to showcase and introduce the perfumes in a multisensory way.  The gallery went on to travel to New York and Tokyo later that year. 

The scent of a bright pop song, Tuca Tuca, which featured in this first Perfume Gallery, can be found in the  B-Sides and Rarities perfume discovery gift.

2012

Volume 2, Set in Stone perfume collection launched. To illustrate the collections deep connection with nature, a stone circle installation was built in the Dorset countryside on the isle of Purbeck. To bring the scents to life, each stone was scented with a different perfume from the volume. This volume even has its very own soundtrack.

This volume also features Sikkim Girls, a warm and exoitc floral fragrance that can be found exclusively in the Set in Stone perfume discovery gift.

2014

Volume 3, Death, Decay and Renewal perfume collection launched. Lush perfumers’ have their own way of exploring experiences of death and mourning, and accordingly each perfume has a deeply personal story behind it.

A bitter and sweet come together, The All Good Things perfume featured in this collection can now be found exclusively in the Death, Decay and Renewal perfume discovery  gift

2016

Volume 4, Samples of Society perfume collection launched. The word ‘home’ means different things to different people and it is this sentiment which inspired this perfume range. From unruly notes which evoke life on the road, to colourful, floral and fruity notes, this volume is a mix of nostalgic familiarity and reassurance. “

Sweet, comforting and with edible notes, the I’m Home perfume featured in this volume can now be found exclusively in the Samples of Society perfume discovery gift.

2018

Dear John: The Road to Pelindaba, the biography of Lush Co-founder, Mark Constantine is released. Offering a journey of discovery and additional context and depth to Lush perfumes and their stories.

2019

Lush opens first Perfume Library in Liverpool, a centre of excellence for perfumery and fine fragrance, Lush Perfume Libraries house a collection of fine fragrances from the Lush archives, new fragrances and books on perfumery.

2019

Lush opens the doors to first standalone Perfume Library in Florence, the birthplace of perfumery.

2020

Perfume Discovery Kits and Lush’s first online Perfume Library launch. Offering a unique insight into the expertise and creative process of Lush’s perfumery, each Perfume Discovery Kit has a different theme.

2021

Lush launch five perfume discovery gifts, perfect for those who want to discover the Lush fragrances or want to expand their scent wardrobe. There are now nine Lush Perfume Libraries globally (including Birmingham, Liverpool and London’s Oxford Street).

Lush Perfumer, Emma Vincent, crafts brand new Salty body spray – a fresh yet earthy fragrance based on a perfume from Cosmetics to Go.

Emma also creates a new perfume named Shade in celebration of the hard work that goes into sourcing Lush’s materials, particularly the regenerative sandalwood from West Timor.

Following a successful launch of 4:20pm bath bomb, Lush launch its first CBD-infused perfume, marrying the world of fragrance and wellbeing.

2022

Christmas exclusive, Turmeric Latte, launches as part of the 2022 Lush Christmas collection- a sweet, gourmand scent with velvety spiced vanilla and rich, milky undertones of tonka absolute.

2023

Brand new fragrance, Alina, launches – the first permanent perfume from Lush Perfumer, Alina Gliwinska. Inspired by the book ‘The 100 Year Life’ by Gratton & Scott, it explores generation differences as three separate fragrances blended together to make one perfume.

Expanding ways to scent the home, Lush launches a brand new product range called Lush Melts – an innovative Home Fragrance range that can either be used in an oil burner, or as a bath oil to surround yourself in softening, perfumed waters.

2024

In July 2024, Lush opens a permanent, standalone Perfume Library in London, Beak Street. To support the shop opening a new collection of fragrances launches, showcasing the combined work of Mark Constantine OBE, Emma Vincent & Alina Gliwinkska for the first time. 

Viral, gourmand scent, Sticky Dates Body Spray, launches into the all-year-round range due to popular demand and quickly became a bestseller.

Lush Perfumes in numbers:

• Lush currently has over 50 fragrances on sale and over 15 home fragrance options
• Karma is Lush’s number one best-selling perfume, and Dirty is Lush’s number one best-selling body spray
• There are currently 15 perfume libraries globally (including Birmingham, Liverpool and London’s Oxford Street, Beak Street and White City).