The Secret Lush Cosmetics Master Plan
Since establishing 25 years ago, Lush has been driven by innovation and its ethics. Discover what the next 25 years hold for Lush, and how we’re building the company we want it to be…
Make products for every need
It’s not just what customers want, it’s what they need.
Be number 1 in every category
Do not accept the status quo: invent new products that fulfil all of the vision.
Create a cosmetics revolution
We’re running out of time – we need a revolution.
25 years of Lush
Lush opens its doors on Poole High Street, UK
We Believe statement written
A Lush bath bomb is exhibited in the Tate Art Gallery
First Lush patent granted – for Bubble Bars
The Queen accepts a Street Party bath bomb
B Never Too Busy To Be Beautiful opened its doors
Number 10 in The Sunday Times’ Best Companies To Work For
Lush dumps 2 tonnes of manure at European Parliament
Lush launched Charity Pot, Knot Wraps and the Black Pot scheme
The Lush Prize is launched to support animal-free testing
Lush becomes the first retail company to pay the London Living Wage
A ‘live human testing’ window in Regent Street is installed as a protest
Lush sets a new Guinness World Records
The Self Preserving range is launched everywhere
The Experimenter video hits the headlines
Lush wins its court case against Amazon, for infringing its trademark
Awarded the Fair Tax Mark
Lush’s website switches off in support of #KeepItOn
Lush commits to the Real Living Wage for all UK retail staff in April
The EBT is established, holding 10% of the company for the benefit of Lush staff
The first Naked Concept shop opens its doors in Milan, Italy
The first carbon positive packaging at Lush arrives, by boat… Cork Pots
Lush Lens is launched, reaching over 1million scans in just a few months
Lush turns 25 and launches We Are Lush dot Com
This is who we are
Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, we place emphasis on fresh ingredients like organic fruits and vegetables, fight against animal testing and combat over-packaging by developing products that can be sold ‘naked’ to the customer without any packaging.
This is what We Believe
This has been our guiding statement for the past 25 years. We adapt it as times change and show it proudly in stores.
All the need to know numbers from Lush 2018/19 audited accounts, and much more!
Our press room
Since establishing 25 years ago, Lush has been driven by innovation and its ethics. Our PR Newsroom is full to the brim with press releases featuring all of our latest campaign news and product announcements, be it bath bombs, haircare, skincare, makeup or packaging that fights climate change.
Latest Updates : Covid 19
This is the central place for Lush information about the Coronavirus crisis. All decisions will be reviewed daily and updates as soon as possible…
Still Fighting Animal Testing
Lush, alongside more than 400 beauty companies and brands have signed an open letter addressed to the European Commission, Parliament and Council calling for new animal testing to be stopped, in adherence to the existing EU animal testing ban on cosmetic products and ingredients.