Lush go gold for International Childhood Cancer Day
Funding non-animal testing research into Rhabdomyosarcoma
- Lush’s cult favourite Dragon’s Egg bath bomb is going gold for International Childhood Cancer Awareness Day, across Lush’s websites and stores in Europe, Australia, New Zealand, Hong Kong, Japan, Taiwan, Canada and the US from 15th February 2023.
- Lush is supporting Dexter’s Arc, a platform created (in conjunction with Alice’s Arc, a registered charity in England and Wales with charity number 1164253) to raise funds for non-animal testing research into Rhabdomyosarcoma.
- With the UK&I already raising an impressive £150k when this bath bomb was first sold in September 2022, the hope is to hit £500k by launching this product globally – specifically for the purpose of non-animal testing research into childhood cancer, Rhabdomyosarcoma.
15 FEBRUARY 2023
On February 15, Lush is going gold for International Childhood Cancer Awareness Day. Last year, the Constantine family (co-founders of Lush) lost seven-year-old Dexter Constantine-Tatchell, their Master of Dragons, to Rhabdomyosarcoma, a rare childhood cancer that’s lacking awareness as well as a lack of funding for research and treatment.
To honor Dexter and children like him, Lush continues to support Dexter’s Arc, a fundraising platform created with the support of registered UK charity Alice’s Arc. Funds raised through Dexter’s Arc will go towards non-animal testing research into Rhabdomyosarcoma.
Whilst Alice’s Arc is a UK based charity, they work within an international setting of research ensuring that their projects have the potential for global impact. Given the small Rhabdomyosarcoma patient numbers, scientists work together globally to achieve their research. This fund is also available for scientists around the world to apply to.
A limited edition adaption of the best-selling Dragon’s Egg bath bomb, ‘Dexter’s Dragon Egg’ will be sold online and across global Lush stores in Europe, Australia and New Zealand, Japan, Hong Kong, Taiwan and North America from 15th February 2023. 100% of sales (minus VAT) will be going to Dexter’s Arc, specifically to fund non-animal tested research into Rhabdomyosarcoma.
Jack and I are heartbroken at the loss of our sweet Dexter. He will forever be in our thoughts and we will forever miss him. We are so grateful to Lush and all the staff that have organised ‘Dexters Dragon’s egg’ to raise awareness for childhood cancer awareness month. We have felt immense support from Lush & Alice’s Arc in providing our family the platform to tell Dexter’s story and raise awareness about Rhabdomyosarcoma since his passing.”
Alice’s Arc honors children and families, by giving them support and platforms to raise awareness and funds in a medical world that isn’t doing enough to evolve more suitable treatments for our children. Dexter, Alice, and so many children have lost their lives and futures needlessly because the treatments weren’t available. We will forever treasure them; the golden souls who made lasting impacts in their short lives.
“We are so grateful to Lush and Dexter’s family for creating this campaign in support of the launch of Dexter’s Arc, following Dexter’s tragic passing in July last year. This collaboration provides a significant platform to amplify awareness of childhood cancer and to raise funds through the sale of Dexter’s specially devised, gold dragon egg bath bomb. We look forward to a long-lasting collaboration.
Dexter’s Arc is the 16th Arc created in connection with Alice’s Arc. It is a place for his family and community to tell his story, to fundraise in his name and to advocate for change. Childhood cancer can happen to anyone and we are all united in our mission to change the story for those diagnosed in the future. By working together, we are stronger.” – Sara Wakeling, Co-Founder Alice’s Arc
Dexter’s Dragon Egg Bath Bomb will be available from February 15, 2023. Lush’s 38 websites internationally will be ‘going gold’ from February 15 – 19 in support of Childhood Cancer Awareness.
Dexter’s Dragon Egg bath bomb £4.50 / €5.50
Beautifully fierce and fun, ‘Dexter’s Dragon Egg’ will bring a golden shine to every bath. A duo of lemon oil and bergamot oil from Sicily keep this scent incredibly refreshing for your bathtime. Jasmine absolute adds a floral depth to help soothe and relax. Inside you’ll find the flair of rice paper confetti, lustre and the sound of a roaring fire from the popping candy.
Available while stocks last
About Lush
Lush invents, manufactures and retails fresh handmade cosmetics, such as the fizzing bath bomb and solid shampoo bars. A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and is leading the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Today Lush operates in 49 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps and digital communities in over 30 languages.
About Alice’s Arc
Alice’s Arc is dedicated to finding a cure and kinder, more targeted treatments for those affected by the childhood cancer, rhabdomyosarcoma. The children and families impacted by Rhabdomyosarcoma are at the heart of our mission and we work closely together to help achieve our goals. We have created a network of families and provide individual Arcs in honour of the children or young people’s journeys with Rhabdomyosarcoma. These platforms have multiple purposes and are individually tailored to enable families to tell their story, fundraise, advocate and demonstrate the impact they are making.
In addition, we aim to be a major source of support to families, from diagnosis, treatment, post-treatment, relapse, palliative care to loss and survivorship. We deliver this via our family well-being service and Arc’s family support groups. Effective collaboration is critical in achieving change. Through our strong relationships with major research institutions, hospitals, clinicians and families, we present a global Rhabdomyosarcoma voice advocating for change and a future where this disease can be cured safely, using new and cutting-edge treatments. Alice’s Arc has no paid employees and very low overheads. So, whatever you can give or pledge, you know it will make a difference to a child with cancer.
About Dexter’s Arc
We want to contribute to helping Alice’s Arc by raising funds focused on non-animal tested research, to help families that face this unthinkable diagnosis in the future and hope that one day, better, less brutal treatments will be available, with a real chance of saving lives.
Find out more here.
Fighting Animal Testing
Lush has been fighting against animal testing since before Lush opened their first shop, and the fight continues today. Animal testing is poor science, and its results are irrelevant to humans. Instead, Lush tests its products for safety and effectiveness on human volunteers – real people. Lush also uses in vitro test methods, using human cell cultures and microbiology. Lush does not test on animals, does not use materials that contain animal derivatives that are unsuitable for vegetarians, and only buys raw materials from companies that are not involved in the use of, or commission the use of, animals for testing and has no plans to do so in the future. Lush believes that animal testing is not acceptable. Lush recognizes that customer safety is of importance but that this can be assured without the use of animals.
Lush Press Office Contact Details: lushpr@lush.co.uk
12:11