Lush Birmingham Spa hires local in-store florist with 33 years of experience
On Friday 10th June 2022, Lush Birmingham Spa on New Street will reveal their Fresh & Flowers experience as previously seen in the concept shop in Paris. Alongside ethical, locally-sourced and seasonal flower bouquets from The Real Flower Company, customers will now be able to purchase bespoke flower arrangements and bouquets for any occasion by their first-ever in-store florist Kelly Godwin Jones.
Born and bred in West Bromwich, Kelly started her journey as a flower girl 33 years ago at the age of 12. Driven by creativity, she studied arts and design just to bring more ideas into the beauty of floristry:
I have flowers in my veins and will never truly quit floristry. Even after having children and a bigger break from it, I knew I had to go back. I just love the personal service and finding out about the stories behind the people, who the flowers are for and what the occasion is – ultimately helping them to make their day!
Alongside Fresh & Flowers concept, Lush Birmingham Spa is one of the three Lush Anchor Shops in the UK hosting an array of creative experiences across two floors including…
- A Fresh & Flowers concept as seen in Paris, offering an array of innovative and effective products for face, body and hair
- A Lush Perfume Library as seen in Florence with exclusive perfumes and books on perfumery
- Tech innovations previously seen in Lush Shinjuku, Japan
- The Lush Spa with an array of sensory spa treatments to transform mind and body
One year of the Bring It Back closed-loop returns scheme…
As part of Lush’s mission to ‘Leave the world Lusher than we found it’, Lush Birmingham Spa invites customers to bring back any full-sized Lush plastic packaging to the shop to be recycled as part of Lush’s new packaging returns scheme, Bring It Back that launched in 2021.
For each plastic Lush item returned, customers will receive a 50p deposit to spend on their Lush basket that day. We then send it back to our Green Hub to close the loop and get them turned back into more black pots. In the past year, we’ve had just over 17 tonnes of plastic returned to us, that’s plastic that could have ended up in the ocean.
Notes To Editors
About Lush
Since establishing over 27 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush places emphasis on fresh ingredients like organic fruits and vegetables. Lush fights tirelessly against animal testing and operates a thoroughly comprehensive Ethical Buying department, developing fair and direct trade initiatives. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging.
Today Lush operates in 48 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. www.lush.com
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