
This is the new beauty trend everyone’s going bananas for

Banana beauty is having a real moment – according to Google Trends, there has been a 47% increase in searches this month alone.
Lush is no stranger to the banana trend, they peeled, sliced and mashed 1 tonne of bananas into fresh, handmade cosmetics last year – that’s over 8,000 bananas!
People are going bananas for banana this summer because it captures the carefree, nostalgic essence of sunny days.
With its creamy, tropical sweetness, banana evokes memories of beach holidays, fruity cocktails, and childhood treats – making it the perfect scent for escapism and feel-good vibes.
It also fits beautifully into the growing gourmand fragrance trend, offering a delicious, playful twist that feels both comforting and indulgent.
It pairs perfectly with other trending gourmand notes like vanilla, caramel, tonka, coffee, milk, and cream creating rich, dessert-like blends that are hugely popular right now.
Banana is a familiar favourite – used in milkshakes, cakes, cookies, and more – and as one of the world’s most popular fruits, its scent feels close to home, nostalgic, and naturally appealing!
Whether you’ve had a night on the tiles, or just couldn’t get comfy, fresh aloe gel extracted from the leaves of the aloe vera plant will work tirelessly on soothing and hydrating, helping to ease signs of puffiness.
Behind every strong head of hair, there’s a great shampoo. For dry hair you can do no better than this blend of intensely softening ingredients to bring moisture, shine, volume and strength. We blend over 45% sea salt with fresh banana and sugar cane molasses to make a smoothie for your locks and add softening oils to support tensile strength and shine. Lovely for hair that’s had more hair drying than you’ve had hot dinners.
A conditioner that does the heavy lifting without feeling heavy? Yes, that’s right. This luscious little conditioner for dry hair will help processed locks bounce back from breaking point with moisture and volume. The secret is our nourishing fresh banana, agar and soya yoghurt blend, whipped up, of course, with lovely oils and creamy butters for shine, strength and softness.
Made with eager-to-please ingredients: coconut cream infusion, oat milk and carrageenan to remove every speck of mischief and leave you feeling soft and smooth.
Tiers of banoffee-scented cream, stirred into vanilla, feel luxuriously cool and comforting against your skin, spread the sympathy on thick! Made with emollient fresh organic Fair Trade bananas and comforting vanilla pod infusion, this lotion carries moisture back into your skin.
Ideal for curly and afro hair, this sulphate-free, protein-rich, and moisturising co-wash is bananas. B-A-N-A-N-A-S! Banana co-wash gives a gentle cleanse, and is packed with fresh banana and hydrolysed wheat protein that help to repair and thicken the hair. Co-washing enables hair to maintain its natural moisture levels, while becoming healthier and more resilient.
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Got a question for the Lush PR team? Please email lushpr@lush.co.uk
About Lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb.
Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 21.2 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.
In August 2024, Lush reached £100 million in charitable giving, supporting grassroot organisations and activists through multiple programs since 2007. In FY23 Lush donated just under 1% of the company turnover to grassroots groups driving tangible positive impact, showing commitment to a long term giving strategy.
Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
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