Super Fairy has landed! Lush bestsellers have combined scents for the ultimate power duo
Feeling playful yet powerful? Soft yet strong? Get you a scent that can do both.
Fresh handmade cosmetics brand Lush is launching the ultimate power-duo collection as two of its bestsellers collide for a mouth-watering mash up of citrusy Super Milk and sweet candyfloss-scented Snow Fairy. The range will be available on the Lush App from Monday 23rd June so Lush Club members will get Wallet 72 hours exclusive first access, before launching online and in-store globally on Thursday 26th June.
Sweet and salty popcorn? Pineapple on pizza? Super Milk and Snow Fairy? It shouldn’t work … but it totally does. The two iconic fragrances have combined powers so everyone can enjoy Snow Fairy’s unapologetic sparkle and Super Milk’s comforting confidence in a playful and powerful trio of products.
Super Milk and Snow Fairy have made a lasting impression on customers for many years, as Snow Fairy shower gel was first invented back in 2005 and has been a Christmas-exclusive bestseller ever since. With over 3 million Snow Fairy-scented products produced and sold over the festive period last year, it’s no secret Lush customers are in love with the signature candyfloss and bubblegum fragrance.
Viral sensation Super Milk is a conditioning hair primer, known for its unique scent of creamy almond, coconut and oat milks with a citrusy kick. After rising to fame on social media in recent years, the Afro haircare product has become a Lush staple with over 575k bottles sold and produced last year.
“We wanted to bring customers two of Lush’s most iconic and viral products together for this brand new range. Think sweet, candyfloss magic meets creamy, comforting goodness in one dreamy new creation. We’re offering a new take on both of these fragrances to give fans something new. Customers should keep their noses peeled for some other mash-ups in the future too – the combinations are endless.”
The brand new Super Fairy collection includes a magnesium-rich bath bomb, hydrating shower gel and a softening body lotion, all with the exclusive Super Fairy scent of sweet candyfloss, zesty citrus and delicious vanilla.
Super Fairy bath bomb, £6 / €7
Have a good night’s sleep and sweet dreams with this magnesium-rich bath soak, full of epsom salts to relax achy muscles and hydrating coconut milk for silky soft skin.
Super Fairy shower gel, from £8.50 / €10
Enjoy all the skin benefits this hydrating shower gel has to offer with creamy oat, coconut and almond milks, with an added splash of fresh lemon juice for a brightening yet moisturising boost.
Super Fairy body lotion, from £11 / €13
A soothing and moisturising lotion with softening cocoa butter and sweet almond oil for a vitamin E-rich cream to hydrate the whole body. Lush’s Fair Trade organic cocoa butter supports smallholder farmers and local communities and is fully traceable from source to skin.
Becoming a Lush Club Member
To be part of the Lush Club community and get Wallet 72 hours exclusive first access to this collection, simply download the Lush app, available on iOS and Android and create a Lush account for free… because in the club, we all fam!
notes to editors
Got a question for the Lush PR team? Please email lushpr@lush.co.uk
About Lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb.
Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 21.2 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.
In August 2024, Lush reached £100 million in charitable giving, supporting grassroot organisations and activists through multiple programs since 2007. In FY23 Lush donated just under 1% of the company turnover to grassroots groups driving tangible positive impact, showing commitment to a long term giving strategy.
Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
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