Lush helps Dublin Marathon runners soak away soreness with FREE cold water bath bomb and
solid massage oil bar
Fresh handmade cosmetics company Lush is giving away one brand new and one best-selling product this week, to help Dublin Marathon runners get back on their feet after the gruelling 26.2 mile race.
Local Lush stores will be giving away the new Cold Water Soother Epsom salt cube*, and Wiccy Magic Muscles solid massage oil bar, which has over 100 five star reviews on the brand’s website.
Lush stores taking part include Dublin Grafton Street, Henry Street, and Dundrum. Each store will be giving away Lush’s Wiccy Magic Muscles solid massage oil bar (worth £8) – a self-preserving, packaging-free alternative to massage oil which melts on contact with the skin, created to care for aching muscles.
Lush will also be gifting Dublin Marathon completers its new Cold Water Soother Epsom Salt Cube (worth £6) – a bath bomb with a difference, the first of its kind to be designed to fizz in cold water, made with 20% Epsom salts for a soothing bath. Packaging-free, self-preserving and handmade fresh in the UK, this magnesium-powered product is a staple post-run!
All Dublin Marathon runners have to do to redeem their free running aftercare goodies is head to a participating Lush shop on Sunday 27th October and show their Dublin Marathon 2024 medal to a member of staff.
The benefits of cold water bathing are well known – in the field of athletics and other sports, ice baths are thought to aid recovery and to reduce inflammation. The use of warmth directly afterwards can help this process further, especially if it is a warm comforting soak in a bath or shower. A warming massage can then help with delayed onset muscle soreness.
So many people are enjoying the benefits of cold water bathing. Those lucky enough to live near the sea or a river can take cold water dips as often as they like, but if you don’t have that nearby, a bath with a Cold Water Soother bath bomb means you can enjoy the effect and the relaxation in your own bathroom.
Cold Water Soother’s relaxing fragrance stems from the aroma that comes with rainfall. A chemical called Geosmin is responsible for the earthy smell that coincides with falling rain, and it is thought to be beneficial for the human mood, aiding calmness and relaxation.
Magnesium is thought to alleviate joint stiffness, help aid recovery and delayed onset muscle soreness (DOMS) by aiding the body’s natural process of removing waste products after exercise, such as lactic acid – this makes it a great material to include in an invigorating bath – or a cool-down massage.
Wiccy Magic Muscles is one of Lush’s best-selling massage bars, packed with extra virgin coconut oil to soften skin and stimulating aduki beans to work away stubborn knots. Scented with a warming blend of cinnamon leaf and peppermint essential oils and composed of Fair Trade organic cocoa butter and organic shea butter, which are naturally rich in vitamin E.
The organic Fair Trade cocoa butter in all of Lush’s massage bars comes from communities living on the edge of the biodiversity-rich Gola Rainforest in Sierra Leone, home to pygmy hippos. The supplier supports farmers in protecting and conserving the forest, encouraging farmers to stop deforestation and encroachment on wild land – instead growing in biodiversity-friendly ways.
Notes to editors
*Patent filed.
For Dublin Marathon medal holders only, 200 units of each product are available at Lush Grafton Street, 200 units at Lush Henry Street and 100 units of each product are available at Lush Dundrum. Redeem during the shop’s opening hours on Sunday 27th October, Monday 28th October or Tuesday 29th October while stocks last. No purchase or payment necessary to redeem.
About Lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb.
Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 21.2 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.
In August 2024, Lush reached £100 million in charitable giving, supporting grassroot organisations and activists through multiple programs since 2007. In FY23 Lush donated just under 1% of the company turnover to grassroots groups driving tangible positive impact, showing commitment to a long term giving strategy.
Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
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