Planet Snow Fairy will land in shopping centres across the UK
Each year, after a period of hibernation, Lush’s most popular Snow Fairy Christmas range emerges. Since the success of the first Snow Fairy Tour in 2020, Lush has announced they will be bringing back a sweet treat to shopping centres as they reveal destinations for Lush’s Snow Fairy pop-up!
The 2023 festive collection is themed around the Lushiverse and inspired by Lush’s best-selling all year round Intergalactic bath bomb. The idea of the Lushiverse is that the character embodiments of different Lush products will live their lives across multiple spaces – and this year the Snow Fairy will be featured in physical, immersive spaces, with both product ranges, Snow Fairy and Intergalactic being available in the spaces.
– Lush’s Snow Fairy range is bigger than ever this year, including the biggest ever Snow Fairy gift set
– Lush sold on average one Snow Fairy product every 5 seconds in last year’s festive period (Oct-Dec)
– Over 3 million Snow Fairy items were lovingly handmade in the Lush factory in Poole, Dorset last year
“We’re really looking forward to returning with our iconic Snow Fairy Tour. This year we’re heading to more locations for longer with more products on offer than ever before! We love visiting different locations and meeting so many new people across the country and of course just to spread some kindness, joy and magic!”
Come and experience the magic of Snow Fairy and drop by at one of the below destinations:
Snow Fairy Trailer: External shoppable pop-up activation.
10th – 13th November – Rushden Lakes, Northampton
16nd – 20th November – Fort Kinnaird, Edinburgh
22nd – 28th November – Eldon Square, Newcastle
30th November – 12th December – Leeds Trinity
14th – 23rd December – Glasgow Fort
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The Snow Fairy POD: Internal experiential pop-up activation taking place in shopping centres.
The POD will be offering customers fun and festive experiences such as a Snow Fairy retail space with photo moment, a ‘kindness wall’, and much more.
22nd November – 5th December – Nottingham, Victoria Centre
7th – 13th December – Braehead Shopping Centre
15th – 23rd December – Meadowhall, Sheffield
notes to editor
The Snow Fairy Collection
Bringing us candyfloss cheer and bubblegum sweetness for over 18 years, Snow Fairy is a festive staple for many Lush customers, and is the fresh handmade cosmetic company’s most successful range – over 3 million Snow Fairy goodies were lovingly handmade at Lush’s Dorset-based factory last year!
The comforting and uplifting fragrance was invented by Lush’s Global Retail Director Claire Constantine (daughter of Lush Co-Founders Mark and Mo Constantine) when she was just 11 years old. Launching originally as a shower gel in 2005, the Snow Fairy collection has grown year on year and contains a whopping 17 items this festive season, including a body spray, candle, lip jelly and bath bomb.
In 2021, Snow Fairy was brought to life in a short animation celebrating the iconic character’s kindness, courage and confidence. Watch The Snow Fairy animation here.
For further information on the Lush Snow Fairy range, please email lushpr@lush.co.uk
To view all Lush press releases, please click here.
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