Across the year we launched a number of initiatives both internally and externally directly addressing the concept of zero waste the most notable of which being the ongoing ‘Rowena’s #PlasticGrab’ which started during FY18/19 and something set to finish in FY19/20. Sparked by an initial personal goal of Rowena Bird, Co-Founder of Lush, of wanting to pick up 1 tonne of plastic by her 60th birthday, we decided to set a group goal of picking up 60 tonnes and launched the aforementioned internal campaign: Rowena’s #PlasticGrab.
With over 275 entries and close to 30 tonnes of legacy waste removed from public spaces to date, there have been lots of inspiring stories coming out of the Rowena’s #PlasticGrab campaign. From collaborations with other charities to Lush staff organised cleans with NGO’s, despite the idea starting in the UK, this campaign has had great engagement from staff members all over the world.
Phillippines beach clean
In November Rowena visited the Phillippines to support them in their plight to clean up the Las Pinas-Paranaque Critical Habitat & EcoTourism Area, in association with local NGO The Haribon Foundation. Local media and influencers were invited to join the beach clean, along with staff, in an attempt to raise awareness of the fact that the Philippines are the 3rd largest contributor to the Great Pacific Garbage Patch, and it was one of the initial clean ups that led to the idea of Rowena’s #Plastic Grab litter pick campaign.
Island Mljet beach clean
Organised by our manufacturing team in Lush Crotia, the Island Mljet beach clean is our biggest #PlasticGrab clean to date. 1218 kg of garbage, including 114 kg worth of plastics, was picked up along with 12 tonnes worth of car wreckage and 800kg of dumped heavy metal waste with the help of the NGO Zelene Stope
2 minute foundation
To give our #PlasticGrab internal campaign more of a public front, we launched a collaboration with 2 Minute Foundation purchasing 6 of their #2MinuteStreetCleanBoards and putting them all over the UK from Scotland to Wales and even down to Brighton, England. We also have some extra boards which we use to organise litter picks at big events.