「慈善愛心潤膚乳」計劃資助申請指引（港澳地區）｜Charity Pot Funding Guidelines (Hong Kong & Macau)

（2024年7月更新｜UPdated in July 2024）

感謝你對慈善愛心潤膚乳計劃的關注。我們非常感謝你為人類、動物與地球做出改變所貢獻的努力。目前，我們暫時不接受新的資助申請。如果未來重新開放新的資助申請，我們將在此頁面上進行更新，歡迎你日後再次查看。感謝你的諒解和耐心等待。

Thank you for your interest in our Charity Pot funding program. We appreciate your dedication to making a difference for people, animals and the planet.  At this time, we are not accepting new funding applications. We invite you to please check back at a later date for updates on when we will welcome new applications. Your patience and understanding are appreciated

Lush 慈善愛心潤膚乳的 100% 銷售額會作為捐款，用以支持動物保護、環境和人權（包括社會公義、和平與平等）範疇的團體。

「慈善愛心潤膚乳」資助計劃是一個以提供資金的形式，支持草根慈善團體進行有關動物保護、人權和環境保護的項目，包括發起運動、行動、非暴力直接行動以及為權利、再生和恢復自然而實施的項目。

我們希望配合草根慈善團體的需要，以推動慈善事業的發展，例如除了財政支持外，我們可提供店鋪空間舉辦活動、通過內部和外部傳訊來提高運動可見度，來將團體與員工和顧客聯繫起來。

團體可申請最高港幣 / 澳門幣 10 萬的資助金額。慈善愛心潤膚乳系列的產品銷售額決定每月的資助金額，平均項目資助金額通常在港幣 / 澳門幣 3 至 6 萬之間。在一年的資助完結後，團體只需提交一份簡短報告，我們很樂意討論再次提供資助的可能性。

感謝你對慈善愛心潤膚乳計畫的關注。我們非常感謝你為人類、動物與地球做出改變所貢獻的努力。目前，我們暫時不接受新的資助申請。如果未來重新開放新的資助申請，我們將在此頁面上進行更新，歡迎你日後再次查看。感謝你的諒解和耐心等待。

我們相信慈善事業是建基於關係之上，並需要在項目之中保持靈活性。換言之，我們的目標是與團體聯繫，確保他們符合我們價值觀及準則，並就對 Lush 來說具意義的項目達成共識，而團體可根據他們的需求來提出要求，並妥善透過資金來推動項目進展。然而，我們的資助指引中有一些道德準則，因此某些細節的預算項目不在支持範圍中。

為確保民主的決策過程，幾乎所有的慈善愛心潤膚乳資助中我們都採用了審批小組制度，提升過程中的問責、透明度和包容性。

資助指引 — Lush 資助的範疇包括哪些類型的團體？

我們尋找能夠帶來長遠且有系統性的改變、從源頭解決問題，以及透過提高大眾對議題的認知，以挑戰主流觀點和行為的項目。這包括發起行動、運動，追究政府責任，或實施再生或野化項目。我們支持已註冊或未註冊的慈善團體、非牟利組織，或年收入不超過港幣 / 澳門幣 350 萬的原居民和社區組織。

• 我們支持非暴力直接行動，因為我們認為它在社會變革方面發揮著重要角色。非暴力直接行動包括抗議、示威和其他非暴力介入方式。慈善愛心潤膚乳資助計劃並不支持或促進違法行為。
• 我們資助經常被忽視和資金不足的慈善團體，並相信他們可以為社會造成不少的影響。
• 我們尋找具有廣泛影響力的倡議行動，這意味著它們對很多人產生正面影響。我們優先考慮挑戰問題根本原因或帶來變革的項目。
• 我們尋找促進和實施一些可行且公平的解決方案項目，這些解決方案不會對人類、地球或動物造成傷害。
• 我們支持對環境負責的團體。
• 我們相信草根主導的解決方案，因此我們支持社區主導的決策。
• 我們的國際資助致力支持草根慈善團體，這些團體由當地社區作決策。一個非本地慈善團體如希望申請資助於本地地區工作，則需要展示因對當地的知識來作出決策，以及當地人民可如何參與項目；反之亦然。

慈善愛心潤膚乳資助計劃認為有必要為有需要的人類、動物或地球提供基本生活需求和關懷。資助計劃會為合適的項目提供援助及支持，例如動物收容所、難民支援小組。請留意，治療、社區聯誼組織及輔導團體通常並非優先考慮的項目。

資助指引 — Lush 無法支援哪些團體？

我們十分重視我們品牌的價值，並希望所支持的團體皆符合我們的道德標準。因此，慈善愛心潤膚乳資助計劃並不會提供資金給以下類型的團體：

• 促進或支持暴力、攻擊、偏見、壓迫或侵犯人權的行為。
• 涉及對動物的虐待或征服，包括進行動物測試或將動物用於人類利益，包括在娛樂、動物飼養和治療中使用動物。
• 影響他人改變或接受其宗教信仰，或基於宗教實踐而排斥他人。
• 與政黨、特定代言、政治集會或具有黨派色彩有關的工作。
• 沒有努力履行對環境的責任。
• 屬於學校、大學項目、贊助的步行 / 跑步 / 運動活動或募款計劃。
• 社會企業（如，我們無法支持以盈利模式營運的團體）。
• 任何層級的政府補貼。

計劃書額外的考慮因素

我們希望限制支持員工薪酬的金額（不超過總資助金額的 50%）。酬謝金、津貼、主持人或項目管理的合約工作被視為外來服務，而不是自身薪酬，因此可以考慮資助。

• 我們不提供資金以乘搭國內或國際航班。
• 我們可以提供資助集會、培訓和會議，但我們不支付個人或團體的參與開支。對於從這些會議中衍生的運動和行動，我們也樂意考慮支持。
• 我們無法資助獎學金、活動贊助或保釋。
• 我們只能資助純素或素食食物。
• 草根慈善團體如需與超過每年港幣 / 澳門幣 350 萬收入的財政贊助者合作，財政贊助者的其它方面亦需符合我們的指引。
• 我們無法將資金匯入個人銀行帳戶。資金必須發放到與申請團體有正式關聯的團體帳戶中。
• 再生或再野化項目的申請與環境項目相關。慈善愛心潤膚乳資助不圈養動物的再生團體。我們鼓勵申請者向我們展示他們如何將慈善工作與社區結合，例如項目如何通過當地人的反饋來進行共同構思，或者慈善工作是在私人或公眾可到訪的土地完成的。我們承認再生模式、原則和過程不僅僅適用於土地基礎實踐，如植物種植和農業，還適用於其他方面，如農業、住房、治理等。社會再生方案屬於人權範疇，而野生化方案專注於物種重新引入的項目則屬於動物保護範疇。

何時可以申請？

我們隨時接受申請，並沒有截止日期。然而，你應該在至少 3 個月前申請所需資金。申請將按照先到先得的原則進行評估，但如果緊急需要資金援助，請提前告知。

如何進行申請？

如閣下的慈善團體符合我們以上準則，並需要申請表格，歡迎電郵至 campaigns@lush.com.hk。

當我提交申請後，會有哪些過程？

當你提交申請表後，我們會檢查是否需要額外的資料。然後，申請表將進入審批程序 。我們的審批小組通常在 8 至 12 個星期內做出決定。然而，有時候資金決策可能需要更長的時間。

如果你的申請不成功，你將會收到郵件通知。然而，被拒絕並不妨礙你重新申請，因為申請不成功的原因可能是所有團體申請的資助金額已超額，其他項目已獲優先考慮。

如果你的申請入圍，你的推薦人也許會被聯繫，他們的意見將有助於最終決策。請考慮提早告知你的推薦人，他們回應的速度直接影響最終決策所需的時間。然而，如果申請成功，你將收到一封確認郵件，內含你所獲得的資助金額。通常在 3 – 4 星期內進行支付。

請注意，如果你的項目位於海外且靠近其他地區的 Lush 團隊，你的申請可能會轉介給當地團隊。Lush 在包括歐洲、美國、加拿大、日本、澳大利亞、紐西蘭、俄羅斯、南非和香港在內的 35 個不同國家設有慈善團隊。你可以在 www.lush.com 上找到他們的聯繫方式。

如我的申請成功，下一步是什麼？

如果申請成功，你的團體名稱、項目描述和網站連結將會被列在我們的網站上，以向  Lush 的顧客和員工提供透明度。我們將不會公開任何資助金額。如果你對此有疑慮，請聯繫 campaign@lush.com.hk。

你將需要在項目完成或收到資金後的一年內提供對項目的反饋（以較早者為準）。你應該準備提供任何支持文件的連結，如新聞文章、當地報紙、社交媒體或重要資產的收據。一旦確定資助金額，我們將提供報告連結。

有時會安排非正式的參觀，以便審批團隊更了解你的團體和項目。這些參觀將安排在你方便的時間，並涉及到項目所在地。

最後，如果申請成功，我們希望所有資助不會被公開認可或用作公開宣傳。因此，我們並不會提供標誌放置，也不作為贊助或合作夥伴關係。你應該利用自己可以使用的平台來談論你的項目，而不是我們提供的資助金額。如果你對使用 Lush 標誌有疑問，請發送電子郵件至 campaign@lush.com.hk。

常見問題

你可以申請多個項目嗎？

可以。然而，由於每個團體每年只能獲得一次資助，你需要在同一申請表中提交所有的項目，確保每個項目都有詳細的預算，並且總額不超過港幣 / 澳門幣 $100,000。資助小組可能會決定是否資助你提交的所有項目或只是其中一部分。

如果申請不成功，我可以再次申請嗎？

可以。慈善愛心潤膚乳的資助申請通常超額，因此如果你的申請被拒絕，這可能意味著其他項目更符合資助標準。如果你希望再次申請相同的項目，你應該考慮展示項目的足夠變化以更符合資助標準。

我可以申請第二次資助嗎？

可以。一個團體可以每年獲得一次資助（資助之間需間隔 12 個月）。後續申請的審查將考慮先前項目的成效與反饋。在再次申請之前，你必須提交之前資助的完整報告。

我可以申請部分資助嗎？

可以。如果項目預算超過港幣 / 澳門幣 $100,000，你可以申請最高港幣 / 澳門幣 $100,000。你需要提供證明你計劃籌集剩餘所需資金的計劃，如果你正在尋求額外的大額資助者，可能會要求你等待確認這些資金來源。然而，通常情況下，較小的項目會被優先考慮。

如有問題，我應該聯繫誰？

你可以通過發送電子郵件至 campaigns@lush.com.hk 聯繫慈善愛心潤膚乳資助的管理團隊。

按此閱讀曾資助的草根慈善團體

Charity Pot is a Lush hand and body cream where 100% of all sales (minus local taxes) are distributed as grants, to groups working in the areas of Animal Protection, Environment and Human Rights (incl. social justice, peace & equality).

Charity Pot grants provide funding to small, grassroots groups delivering projects in the areas of animal protection, human rights, and the environment. This includes campaigning, activism, non-violent direct-action, and implemented projects for rights, regeneration, and rewilding.

We want to progress the way traditional philanthropy is done by being responsive to the needs of grassroots groups and organisations. Offering space in our shops for outreach events, and giving visibility to movements and connecting organisations with our staff and customers through internal and external storytelling, are examples of how we go beyond financial contributions.

Organisations can apply for any grant amount up to a maximum of HK/MOP $100,000. The sales of Charity Pot Body Lotion determine the amount of funds available for monthly allocation, therefore the average project grant size is often in the range of HK/MOP $30,000-60,000. We are happy to discuss the possibility of a future grant after the completion of your group or organisation’s one-year grant term which includes a short report-back.

We believe in relationship-based philanthropy and allow for flexibility within a vetted project. Meaning, we aim to build a connection with the group, determine if they are conducting projects or actions that align with our values and fit our funding guidelines, and agree on a project that makes the most sense for Lush to fund. Within that project, we trust the group to ask for what they need, and spend the funding to best move that project forward. We do, however, have a few ethical parameters that prevent us from including select items detailed in our funding guidelines.

To shift the power dynamic and ensure democracy in decision making, we have a panel review system for nearly all Charity Pot funded grants. By implementing a more participatory approach, we will increase accountability, transparency and inclusion in grant making.

Funding guidelines—What types of groups does Lush fund?

We look for projects that create long-term systemic change, addressing the root cause of the problem, and aim to challenge mainstream opinion and behavior through raising awareness of issues. This can include activism, campaigning and holding governments accountable, or the implementation of regeneration or rewilding projects. Grants can be awarded to registered or unregistered organisations/charities, non-profits, or Indigenous and community groups with an annual revenue of HK/MOP $3,500,000 or less.

• We support non-violent direct action because we feel it plays an important part in bringing about social change. Non-violent direct action includes protests, demonstrations and other non-violent interventions. Charity Pot grants do not fund or facilitate law-breaking.
• We believe we can make the most impact by funding causes that are often overlooked and underfunded.
• We’re looking for initiatives that are far reaching, meaning that they aim to positively affect many rather than a few. We prioritise projects working toward systemic or catalytic change that challenges the root cause of issues.
• We look for projects that promote and implement viable and fair solutions that do no harm to people, planet or animals.
• We support organisations who are environmentally responsible.
• We believe in grassroots-led solutions; therefore, we support community-led decision making.
• Our international grants fund grassroots organisations where decision-making is held by local community. Organisations based in one country but are working internationally will need to demonstrate how local knowledge and expertise are part of the decision making process and how local people implement projects.

Charity Pot grants recognise that there is an absolute need for delivering basic life needs and care to those in need (people, animals or the planet).  Projects that provide aid and support, such as animal shelters and refugee support and advice groups, have also been funded.  Please note that therapies, community social groups, and counselling are not typically prioritised.

Funding guidelines—What groups are Lush unable to support?

We’re passionate about our values and we want to be sure the organisations we support match our ethics. As a result, our Charity Pot funding does not provide grants to those that:

• Promote or support violence, aggression, prejudice, oppression or any infringement on human rights.
• Are involved in cruelty or subjugation of animals, including testing on animals for research or using animals for human gain, including the use of animals in entertainment, animal husbandry and therapy.
• Influence others to change or adopt their religious beliefs, or exclude others based on religious practice.
• Are connected to political parties, specific endorsements, political rallies or otherwise partisan in their work.
• Are not making the effort to be environmentally responsible.
• Are schools, university programs, sponsored walks/runs/sporting events or fundraising initiatives.
• Are social enterprises (for example, we cannot support any group designed with a for-profit model).
• Are government subsidies at any level.

Additional proposal considerations

We aim to limit the amount of support we give to staff salaries (preferred not to exceed 50% of the total grant). Compensating through honorariums, stipends, facilitator or contract work for project management can be considered for funding because it is outsourcing of services which are not considered salaries.

• We don’t fund domestic or international flights.
• We can fund convenings, trainings and meetings themselves, however we do not provide individual or group costs to attend. We are also happy to consider campaigns and actions that result from such convenings.
• We cannot fund scholarships, event sponsorships or bail.
• We can only fund vegan or vegetarian food items.
• We CAN issue grants to small organisations working with fiscal sponsors that exceed our HK/MOP $3,500,000 annual revenue limit but otherwise fit our guidelines.
• We cannot fund groups that require grant remittance to a personal bank account. Funds must be issued to an account officially associated with an organisation.
• Applicants who are writing a proposal relating to a regeneration or rewilding focused project can apply within the Environment channel. Charity Pot funds regenerative organisations that do not keep captive animals. We encourage applicants to show us how they are integrating their work into the community, for example how the project was co-designed with feedback from local people, or if the work is completed on private or publicly accessible land. We acknowledge that regenerative paradigms, principles, and processes can be applied not just in land-based practices like plant-based farming and agriculture, but across the board – for example with agriculture, housing, governance, and more. Socially-regenerative programmes may wish to apply under the Human Rights channel, whereas rewilding programmes focussed on species reintroduction may wish to apply under the Animal Protection channel.

When can I apply?

Applications are accepted at any time, and there are no cut-offs. However, you should allow at least 3 months from application to when you need the funds.  Applications are assessed on a first-come-first-served basis, however, if your funding is exceptionally urgent please let us know in advanced.

How do I apply?

If your charity groups fulfil our criterias above and need an application form, please email campaigns@lush.com.hk.

What happens when I apply?

When you submit your application form it is processed and checked for any missing information or additional details. It is then submitted for panel review.  Our funding panel assesses applications on a rolling basis and a decision is usually made within 8 – 12 weeks. However, sometimes a funding decision may take longer.

If your application is not successful, you will be emailed and informed.  Unfortunately, given the application volumes, it is not possible to offer feedback on rejected applications.  However, a rejection does not prevent you from re-applying (see below), as it may be funding was over-subscribed and other projects have been prioritised.

If your application is shortlisted your references will be contacted, and their feedback will contribute towards a final decision.  

Please consider letting your referees know that the speed of their response directly impacts the time it takes to make a final decision.  However, if successful, you will be emailed a confirmation together with the value of your grant.  Payment is then usually made within 3-4 weeks.

Please note, if your project is overseas and close to a regional Lush Charity Pot team, your application may be referred to a more local team.  Lush have Charity Pot teams in 35 different countries, including, Europe, USA, Canada, Japan, Australia, New Zealand, Russia, South Africa, and Hong Kong. You can find contact details for them at www.lush.com.

What is required if I am successful?

If successful, your group name, project description, and website link will be listed on our website, to provide transparency to Lush customers and staff.  We do not publicise the value of any grant.  If you are concerned about this, please contact campaign@lush.com.hk to discuss.

You will be required to provide feedback on your project, either when it is completed or within a year of receiving the funds (whichever is soonest).  You should be prepared to provide links to any supporting documents such as news articles, local press, social media videos or receipts for significant assets.  A link to the report format will be provided once your funding is agreed.

Sometimes informal outreach visits are arranged so that the Charity Pot team can get to know your group and project better. These will be arranged at your convenience but will involve a visit to the location of your project. 

Finally, if successful, we prefer any grants not to be publicly acknowledged or promoted.  As a result, we do not do logo placements and do not offer sponsorships or partnerships.  Any platforms you have access to should be utilised to talk about your project, rather than any funding we have provided.   If you have questions about using the Lush logo, please email campaign@lush.com.hk.

FAQs

Can I apply for more than one project?

Yes. However, as groups can only be funded once per year, you will need to submit all the projects within the same application form, ensuring that each has a detailed budget, and the total is under HK/MOP $100,000.  Funding panels may then decide to fund all or only some of the projects you’ve submitted.

Can I apply again if I have been unsuccessful?

Yes. Charity Pot grants are often over-subscribed, therefore if your application has been rejected, it may be indicative that other projects better fit the funding criteria. If you wish to reapply for the same project, you should consider demonstrating a sufficient change in your project to better fit the funding criteria.

Can I apply for a second grant?

Yes. A group can be funded up to once per year (allowing a full 12 months between funding). Review of subsequent applications would also factor in the success of prior projects and feedback.  You must submit a full report from your prior grant before applying again. 

Can I apply for partial funding?

Yes. You can apply for partial funding of up to HK/MOP $100,000 where a project budget exceeds HK/MOP $100,000.  You would need to evidence your plans to raise any remaining required funds, and if you are seeking significant additional funders, you might be asked to wait until these funds have been secured.  However, typically, smaller projects would be prioritised.

Who can I contact to ask a question?

You can contact the Charity Pot grants administration team at campaigns@lush.com.hk

Click here to read the charity groups that Charity Pot Funding supported.