Our approach

Lush Digital believes technology should give more than it takes from society and the environment. Tech doesn’t have to be unethical; it can be built for the greater good and impact positive social change. We champion ethical hardware, ethical data, ethical design, and open source technologies and we support and elevate communities who feel the same.

Just as Lush ethically sources ingredients, Lush Digital believes in ethical tech that gives back to the community. Lush Digital aims to provide open source solutions where before only monopolies existed; it fights for supply chain transparency, digital innovation, and telling the Tech For Good stories that are as yet untold.

Our approach to tech is a feature-led approach, built on our headless platform. We use API and microservices to connect to our infrastructure, which is cloud-based. Where we can, we work with the open-source community, build in-house or connect with third parties who follow the same best practices.

Our Digital Vision

We want to ensure that any space you find Lush in – be that on the high street or online – is an oasis of kindness. At the moment that’s not what you find on social media and Big Tech platforms.

Lush at SXSW announcing digital divestment roadmap

As an inventor of bath bombs, I pour all my efforts into creating products that help people switch off, relax and pay attention to their wellbeing. Social media platforms have become the antithesis of this aim, with algorithms designed to keep people scrolling and stop them from switching off and relaxing.

Jack Constantine, Lush inventor, and chief digital officer

raised for The Wholeness Fund


raised for the Digital Fund

A digital ethics history at Lush


Access Now #KeepItOn campaign


What The Zuck at TNW


Take CTRL u0026amp; Bits of Freedom


Digital Detox Day


Anti-Social Media policy


SXSW digital divestment


ESC Big Tech campaign

Digital Products

Bath Bot

After five years in the making, we’ve launched our ‘digital bath bomb’ – Bath Bot – designed to transform bath time with an explosion of colour and 180-degree sound. Manufactured in the UK, Bath Bot is vegan and waterproof without the use of animal-derived glue

Lush Lens

Our innovative app allows us to save on both packaging and water, allowing customers to scan a product to discover ingredient information, and giving staff the ability to demo how a product works, digitally!


Commerce is our Digital shopping application – either website or app, or future digital selling platform. It’s where we build the non assistant shopping experience, making sure our products are discoverable and giving the customer the best Digital experience.

See more

Business Tools

Lush owns the whole supply chain of our products, and that’s the same for the technology. Business Tools manages and develops both internal and external systems which are used by multiple businesses within Lush, able to connect the network of business needs, with one product served to many.

Digital Core 

Without Digital Core, the other digital products wouldn’t exist. Digital Core houses the core infrastructure of our Digital business. By using as much of cloud infrastructure as possible, Digital Core ensures our Digital products are running efficiently and sustainably, and services our infrastructure networks.

We will either partner with companies who focus on microservice tools which can connect to our infrastructure via API or we will build that service in-house for a bespoke service to Lush.

It’s important to us to not have a black box system but a connected network where we can build out and connect to different systems. Using APIs that allow the capabilities of one computer program to be used by another and allow two different programs to communicate builds out our connected network of services.

We use Google Cloud servers because they use 100% renewable energy, and enable Lush to release to market quickly. This also strengthens our Data security as Hardware failures do not result in data loss because of networked backups.

Headless commerce is the separation of the front end and back end of our application, with the freedom of expression to build whatever and however we want. Most importantly, it enables Lush to enrich the customer experience.


scans using Lush Lens

I strongly believe Lush Lens has the potential to revolutionise the packaging industry, even eliminate it.

Mark Constantine Lush Co-founder
Audio player image